• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

92.3 is no longer WXTM

Re: tell Kim what you want

> > I say this is 92-3's last "hurrah". If numbers/sales don't
>
> > improve it gets flipped this time next year..if not
> sooner.
>
> I agree with you. I've heard a sweep with Kim Monroe that
> went something like this (it's not quite word for word, but
> pretty close).
>
> "Hi, this is Kim Monroe, programming director here at 92.3.
> A new year means big changes, and there are big changes
> coming to 92.3. I convinced the suits that as long as we're
> sucessful, they'll leave us along here at 92.3. So, we're
> going to make 92.3 into pretty much anything you want. So,
> as long as we're building the new 92.3 I want to hear your
> suggestions. Give me call at 216-861-1115 and let me know
> what you think."
>
> So yeah, it definately sounds like this is 92.3's last
> chance. Also, it's cool that you can give your suggestions
> to Kim. So, if you want them to play certain music, or if
> there's a dj you don't like you can call Kim and tell her
> not to bring him back.
>

The "building your station" promotion is an old one. It's meant to give the impression that the radio station cares about it's listeners input, which is far from the truth. Radio stations spend thousands of dollars a year on music tests, market perceptuals, marketing, focuc groups, etc, etc. The "New 92-3" has already been formatted. "Your" input will be recorded and may show up in promos touting the new direction, as long as those testimonials are what 92-3 wants to air.

Expect new imaging and a tight playlist to start. Tight playlists increase TSL, like it or not. A new music test is only good for about 90 days, then it burns. That's when one has to massage Selector, rotate tunes in and out accordingly, keep the imaging fresh, imaginative and current (pop culture). I strongly suggest XTM, I mean WXRK, outsource the imaging to a Jake Kaplan (WHFS) or someone of that caliber. Jake rocks!

I was part of the same type promotion at a classic rock. Great cume builder. Smaoke n mirrors.


<P ID="signature">______________
Chuck Matthews Voiceovers
[email protected]

http://voices.planetcharley.com
http://chuckmatthews1.voice123.com</P>
 
Re: The Truth IS....

> > I love when everyone starts guessing what is going on with
>
> > 92.3. Always fun to see how close you all get (or don't),
>
> > to the truth. Keep going!
> >
> > Chris
> > THE METAL SHOW
>
> Dude, do you REALLY think anybody cares about WXTM??!! So a
> bunch of radio people are talking about it on here. When
> you want to come back to reality, take a look at the
> station's numbers -- past and present. That'll truly tell
> you that noone cares. Keep on fishing, because that is
> exactly what you guys have been doing for years.
>
The truth is CBS Radio is putting alot of might into this change! They are keeping a close eye on how the station does, if all goes well they will use this model on other stations around the country, ALA JACK and FREE FM. Basicly another cookie cutter format, but I do have to say I like the music they are playin...If all crashes I guess the format wheel will get spun once more...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom