atlantaboy said:
So ratings just came out, and Now 92.3 is down 3.2-2.6 - sorry, but CBS needs to kill this station already - it's completely useless, and all it's doing is duplicating what's being played on other stations
When I see posts like this, they anger me at first. Here's someone who obviously knows nothing about radio - and based on one 30 day rating period of 6+ numbers - has determined that the entire station should be KILLED and that it's COMPLETELY USELESS. Well Atlantaboy, just know you made a lot of us shake our head in embarrassment for you as we read that. My anger turns into feeling sorry for you, then the need to educate you on BASIC radio.
First, these are ratings for ages 6+ and for only one month. Ages 6+ isn't WXRK's target demo and no agency buys 6+ ratings (for the most part). So 6+ numbers just basically give everyone a BASIC idea of how stations are doing OVERALL with EVERYONE. But a 0.6 drop in ratings calls for your killing of the station.
Second, even with the 3.2-2.6 ratings drop, WXRK is #6 in cume with 3.1 million people tuning in at some point (see below). A radio station that reaches 3.1 million people is COMPLETELY USELESS? Of course it's not. That's a station growing/holding it's own, in the biggest market in the country, a very tough market to crack with not one but TWO heritage competitors.
1. WLTW 5.6 million
2. WHTZ 4.8 million
3. WKTU 4.7 million
4. WWFS 3.6 million
5. WCBS-FM 3.4 million
6. WXRK 3.1 million
AtlantaBoy, before you post in the future, please at least do your homework.
And in case your still confused, I'll phase this different.
Saying that the 3.2-2.6 ratings drop justifies killing the station and that the station is completely useless is like saying
that you should be killed and are completely useless because you bounced a check by 0.6% one month.
Sounds stupid huh?
There's a lot of station in the New York market that would be THRILLED to have 3.1 million cume right now -
WPLJ, WBLS, WRKS, WFAN.
Even WQHT or WWPR don't have 3.1 million cume.