On an HD-2, just fine. Otherwise, too old, too non-ethnic, too non-rhythmic for NYC.
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94.7 is changing formats today
- Thread starter erwin33
- Start date
It could be customized for the market like Cox does in Miami with WFEZ. But it's not a good fit in this situation as it would compete with their own CBS-FM.
It's currently on 103.5 HD-3.
They said on the air that a new crew would start working at the station. If that's true, it could be a clue that at least WNSH will not be a simulcast of one of the AM news stations, or carry a mostly automated format.
Hopefully Country will continue on the local radio dial at least as an HD subchannel. Perhaps a suburban station wll pick up the format?
Hopefully Country will continue on the local radio dial at least as an HD subchannel. Perhaps a suburban station wll pick up the format?
That's a joke right? I think that would be even less attractive to advertisers than dance!!
No. Why a joke? WNSH signal is not that big for NYC to do this.
What has not been mentioned is that, even with the small transmitter move that is pending, this station is at a disadvantage for any kind of ethnically oriented format, whether Black or Hispanic. While the new site is "pretty close" to Manhattan, there is a major difference between being "over New York" from the ESB and "near New York" from a place on the other side of the river where all the buildings on the West Side are a nice Faraday shield.
That said, the signal misses much of Long Island, a disadvantage for Country. So maybe they think the rhythmic or Urban option with a moderately lesser signal is a better place for a suburban transmitter than what they are doing now. I have considerable experience with a lesser signal in NYC, and it is very obvious that even a well researched and studied format on an inferior signal has a very hard time
But... given the events at Audacy of late, anything is possible.
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There would be few listeners (none in the demographics desired) and even fewer advertisers interested in reaching them. Remember...the advertiser is the customer and the listener is the product.
Just because you think that there's a "format hole" does not necessarily make it a viable format.
I was also thinking this David. That's why I'm thinking they won't do classic hip-hop as otherwise rumored.
Irrespective of signal, that is a format that agency buyers shun and ignore. If most of the audience is over 55, they will bill less than even country got.
There is also a cultural issue: selling an ethnic format may not be a good fit for the existing sales crew at the cluster. Remember what happened in Houston when an Urban and Urban AC cluster tried to do an Hispanic format?
This is not an infinite problem... just one that requires some "changes in attitudes, changes in latitudes" in the cluster staff and focus.
Kelly Ford just signed off. Looks like country will die at noon today.
EDIT: Station is now running with minimal imaging and jockless.
EDIT: Station is now running with minimal imaging and jockless.
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Absolutely great point! I was thinking that as well. Audacy's stations in NYC, this one included, are not geared towards ethnic formats. An ethnic-type format would be an outlier in the cluster strategy. Not impossible to change that strategy but just odd.
Wow! Flipping from my second favorite format to my #1 favorite!
I only give it a year or two before it gets stale (see 106.1 in Philadelphia) but I am excited to see how it sounds!
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