940 EVEN WITH 610 IN AM DRIVE?

[SportsDotCom]

HA!!! Are you kidding me? How can anyone even defend this show as anything other than what it truly is- awful?

Spending 3 hours a day listening to a boring, monotone host who really knows nothing about the topics or subject material is someone's idea of a good talk radio show. While you're at it, make sure you throw in the constant talking about her "9-year-old daughter who I adopted from Kazakhstan (because we all needed the reminder every mention)," as well as the shrill voice that yells at disagreeable callers before she suddenly hangs up on them... oh, yeah... sounds like a gem.

My flies on the wall within CC have told me numerous times that she has plenty of people around her willing to help on the show. The problem is that she is so insecure with them actually doing a better job or sounding better if she brings them on the air that she would prefer to go it alone, play the victim, and then complain about it later. There's a reason that she didn't have any specific audio... she won't allow anyone who works on or near her show to do any of that work for her. Did you know that her board-ops aren't even allowed to pick out bumper music to come back from break? Rather than spending her commercial breaks prepping for the next segment, she is too busy searching for obscure music to play that she thinks fits her uneducated opinions.

Not much help should be expected from the PD... after all, that's the same guy who fired Dave Lamont without a viable replacement. Plus, I think "Charles In Charge" is going for some kind of record in actually sinking 2 radio stations simultaneously.

Just because one thinks they have an excuse doesn't mean they should use it. Instead of whining about hosting and self-producing (because you don't ask any staff for help, and the staff that is around strongly dislikes you), just get better. The Miramar compound is already full of talentless morning shows... literally, and The Nicole Sandler Show is one of them.

LOL... tell me how you really feel.

I can't necessarily disagree. Most of my CC moles have been discarded, but I've heard the same things. The Charles in Charge line was fabulous. Very Funny.

Those stations have lost tons of talent in their news/sports/weather depts. over the last 5 or 6 years.

Michael Woulfe, Brooke Austin, Art Riley, Phil Latzman, Dave LaMont, Brian Freeman, Solon Grey, Bob Sandler, John McClaughlin, Jorge Sedano, Jason Solodkin, Aron Bender, Cheryll Reep, Patrick Linfors and I'm sure I'm leaving out many others who contributed to what was once a good product over there on those stations. You know. When they had a real staff.

 

[talkjim]

It's easy to take shots. Easier still to take shots under the appropriate moniker "Uncensored", although of course the identity of the poster is quite censored. It's more difficult to simultaneously produce and perform each day. It's even more difficult to do so under budget-challenged circumstances.

The undisputed bottom line is that the ratings are in and Nicole's morning show is building in a very difficult and fragmented market. It's interesting that you are all quite familar with the show. If Nicole were here right now, I'm certain she would thank you for listening.

 

[Chris_Rose]

HA!!! Are you kidding me? How can anyone even defend this show as anything other than what it truly is- awful?

Spending 3 hours a day listening to a boring, monotone host who really knows nothing about the topics or subject material is someone's idea of a good talk radio show. While you're at it, make sure you throw in the constant talking about her "9-year-old daughter who I adopted from Kazakhstan (because we all needed the reminder every mention)," as well as the shrill voice that yells at disagreeable callers before she suddenly hangs up on them... oh, yeah... sounds like a gem.

My flies on the wall within CC have told me numerous times that she has plenty of people around her willing to help on the show. The problem is that she is so insecure with them actually doing a better job or sounding better if she brings them on the air that she would prefer to go it alone, play the victim, and then complain about it later. There's a reason that she didn't have any specific audio... she won't allow anyone who works on or near her show to do any of that work for her. Did you know that her board-ops aren't even allowed to pick out bumper music to come back from break? Rather than spending her commercial breaks prepping for the next segment, she is too busy searching for obscure music to play that she thinks fits her uneducated opinions.

Not much help should be expected from the PD... after all, that's the same guy who fired Dave Lamont without a viable replacement. Plus, I think "Charles In Charge" is going for some kind of record in actually sinking 2 radio stations simultaneously.

Just because one thinks they have an excuse doesn't mean they should use it. Instead of whining about hosting and self-producing (because you don't ask any staff for help, and the staff that is around strongly dislikes you), just get better. The Miramar compound is already full of talentless morning shows... literally, and The Nicole Sandler Show is one of them.

Ummm... Jim DeFede? 8)

 

[davideduardo]

The undisputed bottom line is that the ratings are in and Nicole's morning show is building in a very difficult and fragmented market.

In Summer of 07 in 25-54 the WINZ had a 1.4. They now have a 1.3. Like all very low rated stations or dayparts, there is a lot of wobble in between, but there sure is no growth.

WINZ's problem, ever since Broward was added to the MSA in '81, is that the night signal does not cover most of the population of that county. And in much of the year, WINZ is on night pattern well after 6 AM, right in drive time. In those hours, WINZ is dependent on Dade coverage, and we know that the ethnicity of Dade restricts the interest in a liberal focued radio station.

 

[SportsDotCom]

It's easy to take shots. Easier still to take shots under the appropriate moniker "Uncensored", although of course the identity of the poster is quite censored. It's more difficult to simultaneously produce and perform each day. It's even more difficult to do so under budget-challenged circumstances.

The undisputed bottom line is that the ratings are in and Nicole's morning show is building in a very difficult and fragmented market. It's interesting that you are all quite familar with the show. If Nicole were here right now, I'm certain she would thank you for listening.

Don't know if you realize, you can listen to something for 3 minutes & know it's not your cup of tea.

 

[Chris_Rose]

The undisputed bottom line is that the ratings are in and Nicole's morning show is building in a very difficult and fragmented market.

In Summer of 07 in 25-54 the WINZ had a 1.4. They now have a 1.3. Like all very low rated stations or dayparts, there is a lot of wobble in between, but there sure is no growth.

WINZ's problem, ever since Broward was added to the MSA in '81, is that the night signal does not cover most of the population of that county. And in much of the year, WINZ is on night pattern well after 6 AM, right in drive time. In those hours, WINZ is dependent on Dade coverage, and we know that the ethnicity of Dade restricts the interest in a liberal focued radio station.

Dude... it's just NOT good radio. It's really just that simple

 

[talkjim]

"In Summer of 07 in 25-54 the WINZ had a 1.4. They now have a 1.3. Like all very low rated stations or dayparts, there is a lot of wobble in between, but there sure is no growth."

David, you are repeating the frequently-made mistake of looking at the 12 plus "beauty contest" numbers, which have little relevance to the sales-relevant demos in which, yes, Nicole, has shown growth, and as was mentioned earlier in this thread, and elsewhere, is topping WIOD in the core 25-54 male demo. This didn't happen at WINZ prior to Nicole taking over the show.

Oh and by the way, although we share a first name, and I do respect his work both in print and in broadcast, I am not Jim DeFede. He's better looking than I am.

 

[davideduardo]

David, you are repeating the frequently-made mistake of looking at the 12 plus "beauty contest" numbers, which have little relevance to the sales-relevant demos in which, yes, Nicole, has shown growth, and as was mentioned earlier in this thread, and elsewhere, is topping WIOD in the core 25-54 male demo. This didn't happen at WINZ prior to Nicole taking over the show.

I am looking at Persons 25-54, which was the demo referenced in the first post of this thread. There is no growth in 25-54, and considerable wobble as the margin of error in those share levels is quite significant.

The differences between the two stations in 6-10 is well within that same margin of error. Statistically, there is a tire and neither of the stations is in the top 20.

 

[talkjim]

One more time, David. Any news-talk PD will tell you that 25-54 Men is the core talk demo. In that demo, in morning drive, WINZ topped WIOD in the new ARB. Period. WINZ has shown growth in this key category, and I predict will show some more in surveys to come.

 

[davideduardo]

One more time, David. Any news-talk PD will tell you that 25-54 Men is the core talk demo. In that demo, in morning drive, WINZ topped WIOD in the new ARB. Period. WINZ has shown growth in this key category, and I predict will show some more in surveys to come.

Having been a news / talk PD and consultant for many stations, I am aware of the demo balance favoring men. However, WINZ in the last 4 books in 25-54 men has registered a 2.1 > 1.7 > 1.5 > 2.3 which are all, statistically, the same number. The most recent 2.3 shows the station at 16th in the market, way out of sales potential.

WIOD in the same male demo ended up at a 2.2 or 17th in the Arbitron Spring Miami book. That's a statistical tie. Differences of up to half a point in that demo in one daypart and at that low ratings level are really all within the margin of error of the sample.

WINZ only gets 18% of its AQH from Hispanics, so you can see what part of the issue is there.

 

[smedge2006]

WINZ only gets 18% of its AQH from Hispanics, so you can see what part of the issue is there.

Precisely! The non-Hispanic audience for talk radio in Miami is LIBERAL! A fact ignored by companies that keep trying to cram conservative syndicated talk down South Florida's throat because it's the cookie cutter thing to do.

Now the flip side -- what percentage of WIOD's AQH is Hispanic? And why aren't they doing a better job garnering the ears of second-generation English-dominant conservative Hispanics? (The Marco Rubio generation) Methinks all the "illegal" bashing turns off Cuban-Americans, even if the "wet foot dry foot" law means their relatives don't usually have to worry about la migra.

 

[davideduardo]

Precisely! The non-Hispanic audience for talk radio in Miami is LIBERAL! A fact ignored by companies that keep trying to cram conservative syndicated talk down South Florida's throat because it's the cookie cutter thing to do.

WIOD covers Dade and Broward. WINZ is OK daytime, but the night hours (which include parts of AM drive and PM Drive much of the year) just do not see WINZ covering Broward.

In Miami Dade we have 60% Hispanic and 20% Black (rounded, of course) so there are hardly any non-Hispanic whites... and lots of those are in 55+ demos, and unsalable.

Now the flip side -- what percentage of WIOD's AQH is Hispanic?

On a multi boook average, WINZ is about 15% Hispanic and WIOD is about 25%. So the folks at WIOD definitely do a lot better job of serving Hispanics.

And why aren't they doing a better job garnering the ears of second-generation English-dominant conservative Hispanics?

Probably because shows like Enrique & Joe on WRTO do a better and more entertaining job of talking about the community. And, most important, in 25-54, Cubans make up less than half the Hispanic market... the other half is Colombian Dominican, Puerto Rican, Nicaraguan and many other nationalities. Most are newer arrivals and would care little for the kind of talk on an English talk station. WSUA and WQBA is what they would listen to for that sort of thing.

 

[Uncensored]

Breaking news...

Nicole Sandler is no longer host of the morning show at 940 WINZ. She has been let go... probably for an accumulation of things within the Miramar compound.

My flies on the wall buzz quickly, and the word is that Monday morning you will hear the voice of Don Imus populating your morning airwaves.

And that sound you just heard was the complete nosedive of WINZ's ratings... even worse than before.

Amazing how you can have a liberal talk station in an election year, where the Democrat is leading the polls, in a heavily Democratic area, with no live programming at all now during the weekday.

First Lamont, and now Nicole... when does it now become clear that maybe management is the problem...?

 

[smedge2006]

If true, proof that no good deed goes unpunished in radio these days -- and fodder for a whole lot of conspiracy theories.

 

[davideduardo]

If true, proof that no good deed goes unpunished in radio these days -- and fodder for a whole lot of conspiracy theories.

There was no good deed. The show was outside the top 20 in any common sales demo, and it was not growing. The obvious cost of doing a local show that had very little audience was not something that could continue.

 

[SuperRadioFan]

If true, proof that no good deed goes unpunished in radio these days -- and fodder for a whole lot of conspiracy theories.

There was no good deed. The show was outside the top 20 in any common sales demo, and it was not growing. The obvious cost of doing a local show that had very little audience was not something that could continue.

As usual, David, you nailed the problem. $$$$$ speaks loudly.

 

[smedge2006]

There was no good deed. The show was outside the top 20 in any common sales demo, and it was not growing. The obvious cost of doing a local show that had very little audience was not something that could continue.

Defede left 11 months ago. Most talk radio consultants (Cooke, Sabo, et. al.) will say it takes 18 months for a talk format/host change to show results. Even considering that, for the obvious cost of "one" person, WINZ was getting the same results in morning drive as WIOD and its (decimated but still considerable) army of anchors and reporters. If Sandler's ROI is anemic, WIOD's is atrocious. Seems Sandler was the more cost-efficient way to achieve the same numbers. By those standards, perhaps she should have been kept and the IOD army eliminated! (Not that I would wish that on anyone, but that's where the logic takes you.)

Imus has never been a numbers producer outside of New York and Boston. And talk about undeserved opportunities! WABC hired him and dumped the team that beat him in the ratings!

 

[strangelove]

Looks like it's official. The melted face of Don Imus now graces the WINZ website.

 

[sixfigure]

Ok...Syndication is now in place on WINZ and no replacement named yet for WIOD.
With the budget crunch in place, who might be the front runner and what kind of money would CC pay to move up from the mid to high teens to move up the food chain?

 

[SportsDotCom]

Ok...Syndication is now in place on WINZ and no replacement named yet for WIOD.
With the budget crunch in place, who might be the front runner and what kind of money would CC pay to move up from the mid to high teens to move up the food chain?

They'll bring in a guy from another CC station in a slightly smaller market. Watch & Learn.