It is very sad, 96.5 used to indeed be a fun station to listen to, nowadays I might make it through one or two songs and thats about it.Kind of makes you wonder if this is how they program 96.5....whats in store for 105.9 ? yikes!
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96.5 WOXL
- Thread starter carolinaradio
- Start date
I have to ask how many Christian radio stations Asheville needs. There are enough frequencies if someone would give up one and let WMXF have a worthwhile signal in Asheville. This would at least partly solve the problem.
Or WTZQ, assuming it hasn't changed, is close to being oldies.
Or WTZQ, assuming it hasn't changed, is close to being oldies.
#1 - The Christian stations are making money in Asheville, so I don't see one of them "giving up" their frequency to help out WMXF. It's on a bird anyway...what would be the difference if it was on a bigger stick? Boring is boring.
Now, for WOXL...I heard one of their new positioning liners this weekend. They are now "Classic Hits" and they are playing up music by artists like Bob Seger, Kansas, Boston, etc. I listened for 2 hours...the 60s music they aired was Simon & Garfunkel (Bridge Over Troubled Water) and Cream (White Room). The focus is on the seventies and some eighties, with a few carefully-chosen sixties hits thrown in. They are almost classic rock now...not quite as hard as it would be in that format, but trending that way.
The format will skew younger (my wife who is 35 remarked that she liked how the station sounded ("not as much 'old music') and I hadn't even mentioned that they had changed to her). Maybe they were hurting sales-wise, but I'd say they would pull younger numbers with this presentation. I have to admit I thought the presentation (and new sweepers) work pretty well. It was the first time in a long time that I didn't hit the scan button on my radio because a total piece of crap came on the air. I haven't seen the demos for the market in forever, but if the 25-49 demo is underserved, WOXL will appeal to them easily, more men than women though. I guess we'll see, but "Good Times & Great Oldies" is definitely off the table.
Now, for WOXL...I heard one of their new positioning liners this weekend. They are now "Classic Hits" and they are playing up music by artists like Bob Seger, Kansas, Boston, etc. I listened for 2 hours...the 60s music they aired was Simon & Garfunkel (Bridge Over Troubled Water) and Cream (White Room). The focus is on the seventies and some eighties, with a few carefully-chosen sixties hits thrown in. They are almost classic rock now...not quite as hard as it would be in that format, but trending that way.
The format will skew younger (my wife who is 35 remarked that she liked how the station sounded ("not as much 'old music') and I hadn't even mentioned that they had changed to her). Maybe they were hurting sales-wise, but I'd say they would pull younger numbers with this presentation. I have to admit I thought the presentation (and new sweepers) work pretty well. It was the first time in a long time that I didn't hit the scan button on my radio because a total piece of crap came on the air. I haven't seen the demos for the market in forever, but if the 25-49 demo is underserved, WOXL will appeal to them easily, more men than women though. I guess we'll see, but "Good Times & Great Oldies" is definitely off the table.
Asheville definately has the Oldies audience, there are plenty of Boomers that retire early to the mountains of WNC and have money. Oldies can do very well in Asheville with little effort, more than likely. Look at the big numbers OXL pulled with the format.
Maybe someone will step up to the plate eventually.
Maybe someone will step up to the plate eventually.
M
MaskMan
Guest
People are avoiding the "Oldies" moniker like the plague. The baby-boomers just ain't goin' there!
Even without Arbitron? So the advertisers must be ignoring that. And the ones where there is preaching, I guess, can get all the money they need.wncmacs said:
I'm sorry, what? I don't speak your language.wncmacs said:
"Even without Arbitron? So the advertisers must be ignoring that. And the ones where there is preaching, I guess, can get all the money they need."
The AMs (WSKY, WKJV) are surviving this way without having to hire a large sales staff. Preachers to pay the bills, and will do so without Arbitron numbers.
"I'm sorry, what? I don't speak your language."
WMXF is not live and local. I reckon Bob and Sheri are still the morning show, with either a satellite music service or CCs automation filling the rest of the day. So, with more power and a bigger stick, there won't be much difference, as the station wouldn't be doing anything different than they are right now.
wncmacs
The AMs (WSKY, WKJV) are surviving this way without having to hire a large sales staff. Preachers to pay the bills, and will do so without Arbitron numbers.
"I'm sorry, what? I don't speak your language."
WMXF is not live and local. I reckon Bob and Sheri are still the morning show, with either a satellite music service or CCs automation filling the rest of the day. So, with more power and a bigger stick, there won't be much difference, as the station wouldn't be doing anything different than they are right now.
wncmacs
The morning show is nothing like Bob and Sheri. I think it's local, though. Most of WMXF's programming is by satellite from Dial Global.wncmacs said:
It's been a while since I've heard the morning show, as I can't receive 104.3 since it moved to Fletcher. My point is that without local programming, why give it more power? I understand the economics of automation, but I think all of radio is missing the boat here. They can't compete musically with the iPod...but what they CAN do is be local and relevant and entertaining, not just a jukebox as most of the stations operate nowadays.
wncmacs
wncmacs
Okay, I think I might be confused.
WMXF is 1400, based in Waynesville, which is in fact Dial Global Adult standards. I think some of the folks on this thread, though, are referring to the OLD WMXF, formerly licensed to Old Fort, but now a C3 at 104.3, licensed to Fletcher, with the calls of WQNQ.
Which station are we talking about here?
WMXF is 1400, based in Waynesville, which is in fact Dial Global Adult standards. I think some of the folks on this thread, though, are referring to the OLD WMXF, formerly licensed to Old Fort, but now a C3 at 104.3, licensed to Fletcher, with the calls of WQNQ.
Which station are we talking about here?
I don't see how that could have happened. We were talking about oldies, and WQNQ doesn't go past the 80s.wncmacs said:
I had forgotten they were WMXF before the Dial Global station was. It wasn't until I saw the post on the WFMX thread that I figured out what was going on.
So I'm in Asheville today, and scanning the dial a bit. Is it just me, or are the two LPFMs here running just a little more than LP?
Oh, and it's confirmed, WOXL still doesn't sound like much. I've personally had a very high opinion of the folks at Saga, and I know they have some great local talent there. What gives?
Oh, and it's confirmed, WOXL still doesn't sound like much. I've personally had a very high opinion of the folks at Saga, and I know they have some great local talent there. What gives?
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