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96.7 Flips Friday

And as I said before, we are at least two and a half weeks into this supposed format flip rumor/stunt/whatever. That's far longer than you need to "push" the awareness to "all" of your listeners. I had co-workers who rarely listen to The Twister at all, talking about the flip, like two days after the word came out. Let's face it, KTYS blew this up. I can only imagine how much fanfare the station will get, if they really do flip, and it turns out to be something no one cares to listen to.

Screw the outcome of breaking contracts early... KTYS has broken a lot more than that already, with a lengthy format flip tease. It makes them look like they don't know what they are doing.
 
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