• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

96.7 The Ticket?

You would think this might allow Cumulus to get the play-by-play of all 4 sports franchises if they wanted to. Obviously CBS will try to keep that from happening, but this arrangement will make it possible.
 
Ryan Williams said:
I'm not sure 96.7 is going to be to be all that helpful in Rowlett, Garland and Mesquite. It will be okay for fringe in-car listening, but not much else. These areas get a sub-60 dBu signal. Most are 55 and below.
Click to expand...

I think that we could agree that stations in the "sports" format probably see their biggest audiences from in vehicle listening. The same would hold true no doubt for all news and news talk.
 
Not with the Cowboys having 3-5 more years on KRLD-FM, the Mavericks just re-upped with KESN for 5 more years and the Rangers are on KESN as well.
 
I don't care much for live sports on the Little Ticket. I hate Stars games because they pre-empt the Top 10. Shoot, I even hate when SMU football cuts the Orphanage short.
 
How similar are the signals for 103.3 and 96.7? 103.3 seems to extend a bit farther to the north, but I've heard WBAP right north of the Arbuckles driving back to DFW from OKC.
 
sox fan matt said:
How similar are the signals for 103.3 and 96.7? 103.3 seems to extend a bit farther to the north, but I've heard WBAP right north of the Arbuckles driving back to DFW from OKC.
Click to expand...

I never understood why they wanted to bother with FM anyway. They are a flamethrower - they go all the way to Roswell in the daytime west, they are almost a local in Houston, they have similar coverage East and North. I would think they could penetrate whatever building the metroplex can throw at them.
 
Ryan Williams said:
It was never about coverage, it was about demographics.
Click to expand...

Oh yeah - the old "younger people don't listen to AM" argument. I don't buy that it is because of the band. I think it is because of the programming. Kids and young professionals aren't listening because there is nothing on the band of interest to them. When it is full of conservative talk, etc. - of course nobody under 50 will listen. WBAP should do very well with its intended demographic, AM or not. They don't like the demographic - change formats.

The reports of the death of AM are greatly exagerated. Don't believe that? Try to get an AM license or buy a station.
 
rbrucecarter5 said:
Oh yeah - the old "younger people don't listen to AM" argument. I don't buy that it is because of the band. I think it is because of the programming. Kids and young professionals aren't listening because there is nothing on the band of interest to them.
Click to expand...

There is nothing much of interest on AM because, when there were still Top 40 and contemporary music formats on AM... back in the late 70's and in the 80's... the audience disappeared as younger people migrated to similar offerings on FM. Those emigrants from AM left because FM sounded better and the band offered more good signals with greater variety of format offerings.

That trend started about 35 years ago. Once a market "moved" to FM, AMs that tried music formats died as there was no interest in the noise-ridden muffled sound that could be had.

When it is full of conservative talk, etc. - of course nobody under 50 will listen.
Click to expand...

Tell that to WSB, KSL, KTAR, the Cox talkers in Tulsa, Dayton, Jacksonville, etc.

The reports of the death of AM are greatly exagerated. Don't believe that? Try to get an AM license or buy a station.
Click to expand...

Yeah, I have seen AM stations going today for less than the replacement cost of the equipment as the owners struggle to get rid of a financial drag. And hundreds and hundreds of AM station owners trying to get translators so they can be on FM, even at low power.
 
rbrucecarter5 said:
I never understood why they wanted to bother with FM anyway. They are a flamethrower - they go all the way to Roswell in the daytime west, they are almost a local in Houston, they have similar coverage East and North. I would think they could penetrate whatever building the metroplex can throw at them.
Click to expand...

In the ad world, nobody cares if the signal extends beyond the counties of the metro.

The only advantage of high power today is the ability to overcome the increasing AM noise levels.
 
DavidEduardo said:


In the ad world, nobody cares if the signal extends beyond the counties of the metro.

The only advantage of high power today is the ability to overcome the increasing AM noise levels.
Click to expand...

When is the last time you listened to ads? Most of them are for national products, national chains, and national services. Any station advertising department not touting the advantages of large daytime and nighttime coverage for these 50 kW clears is incompetent. Heck yeah - advertisers like Geico and McDonalds care if the potential nightime coverage is 100 million people instead of just 5 million in the metroplex!
 
Advertisers, even national ones, have never bought spot radio on anything but a local basis. The national advertisers go to agencies who buy the numbers and the numbers alone. So, unless a station like WBAP shows significant numbers in an adjacent market, the nighttime signal reach doesn't matter to those advertisers. Of course, even that assumes high adjacent market ratings would justify paying higher Dallas/Ft. Worth rates. Usually, it doesn't.
 
Last edited:
Okay. What I said earlier in the day isn't entirely true. Advertisers who want to buy radio on a national basis can, but they go to networks to do it. A single station is never bought on anything but a local basis. Clear Channel or Jacor (before getting gobbled up by them) tried to sell spots regionally in the late 90's but found the project to be a disaster and abandoned the initiative rather quickly. No one has tried it since, and it's probably not worth it. Advertisers have never bought radio regionally, and getting them to change that philosophy would take years, if not decades, and a lot of luck. Buying a large and a small market separately and being able to get the top stations in each is going to provide a better bang for their buck than buying a major player in the large market that's also a minor player in the small market.
 
Junior Miller said on air today that the station has a major station announcement on Monday the 21st. I think it might be a little obvious and late by then, don't ya think? Strange how I haven't heard one station promo, and I guess won't before the actual day of the new signal swap.
 
BAP is heavily promo'ing its move to 99.5 HD-2. The Ticket probably isn't doing the same because a) hardly anyone north of the Bush can hear it; b) they're the station gaining a signal, not losing one; c) the Ticket always has had a fondness for the big roll-out for any announcement big or small; and d) they don't want to come across as gloating.
 
Realistically how bad is 1310 in Dallas or Rockwall or Rowlett? The southern suburbs (Waxahachie, Cleburne, Alvarado, Ennis etc) will be the losers in a situation like this especially in the winter months
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom