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96.7 The Ticket?

sox fan matt said:
Realistically how bad is 1310 in Dallas or Rockwall or Rowlett? The southern suburbs (Waxahachie, Cleburne, Alvarado, Ennis etc) will be the losers in a situation like this especially in the winter months
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I live out east. It' not great. Low signal strength thanks to the pattern and the increase in man made interference from power lines etc make 1310 a tough listen in the car. I would imagine if anyone even listens on a small radio inside a home in my neck of the woods 1310 would not register, again thanks to man made noise and reduced signal strength.

96.7 isn't the greatest in the eastern suburbs and counties but it will be an improvement in a vehicle.

So when was the last Ticket remote in the Hatch, Ennis, Cleburne etc? Can any small business in one of those communities actually afford the cost a remote schedule and can that business expect any monetary return from having Corby et. al. invade their space?

The main thing is that with the new FM the Ticket will now actually cover where there money demo lives day and night, a fact certainly not lost on even the most ignorant of their management
 
The Hardline did a remote at the Albertsons in Burleson once. That's where they had their famous run-in with Kelly Clarkson.
 
You can now officially remove the question mark from the thread title. The switchover happened seamlessly at 6 a.m.

The Ticket sounds so much better on 96.7 than it ever did on 104.1. It's not perfect for the whole Metroplex -- probably only a Cedar Hill signal would be -- but it's better than it was.

The only thing I'll miss is the easy click between all 3 sports stations between 103.3 and 105.3.
 
FM is part of the Ticket branding finally. "Sports Radio 1310 and 96 7 FM The Ticket."

"No point and mention the FM," Dan said. "Oh wait, that wasn't for air?"

I needed a new Ticket T-shirt anyway.
 
My wanderings today took me to parts of Collin, Grayson, Fannin and Hunt counties today. Other than some early morning weather related problems the FM signal was much better than 1310, especially around Bonham and further east.
 
I drive from Rockwall to Dallas on work days and Monday morning the weather wasn't great, therefore causing the Spanish station out of Houston to pick up better than the Ticket. This morning was a different story; barely even a crackle. The reception was nearly perfect.
 
What Spanish station out of Houston did you pick up at 96.7?
 
Cat was on the air about 3:50 with THL and mentioned that sometimes that station can be picked up from Houston. Also, a couple of the Musers 8:40 bits have mentioned it as well.
 
I'm not following you, T4. Houston can't be interfering with WBAP-FM as there is no station at 96.7 in Houston. If these guys are on the air saying that WBAP-FM can be heard in Houston, well that's just inaccurate. If anything ever comes in at 96.7 down here, and it's pretty uncommon, it's KHFI Georgetown. I can't even tell you how long it's been since I've heard a Dallas FM down here. So many of our stations are on the same frequency or one adjacent away. The only Dallas signal with any type of consistency down here is KLTY, and it loses to KQUR Laredo more often than not.
 
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rbrucecarter5 said:
When is the last time you listened to ads? Most of them are for national products, national chains, and national services. Any station advertising department not touting the advantages of large daytime and nighttime coverage for these 50 kW clears is incompetent. Heck yeah - advertisers like Geico and McDonalds care if the potential nightime coverage is 100 million people instead of just 5 million in the metroplex!
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I missed this when it was first posted, but it's worth answering because the issue of out-of-market coverage comes up often.

Kent correctly stated that radio advertisers buy spot radio on a market by market basis. They do not aggregate any ratings numbers a station racks up in other markets.

As Kent mentioned, there is a "caveat" in regards to network buys, but those are generally a small part of the pie and bough at bulk rates, and are based on national circulation of the total group of stations, not on individual stations.

National accounts for major national brands buy each market separately, as part of a plan usually that puts together multiple stations using reach and frequency goals and cost per point objectives for efficiency.

While a station may offer the extended coverage to agencies (often via its national rep firm) that coverage is usually a no-charge bonus that can be a tie breaker in getting on the buy. The non-local coverage is not factored into rates. And, except for a few cases of major signal AMs and contiguous market situations, there are not enough cases of such wide coverage to make agencies develop any kind of exception for those cases. And, of course, nearly all agency buys are placed for 6 AM to 7 PM and those big signal AMs really get the wide out of market coverage at night, which is usually used for running bonus spots to bring the CPP into line.

I'll give an example: generally half of the top rated stations in the Riverside / San Bernardino market in CA are Los Angeles stations. But even though Riverside / San Bernardino is national market #26, those LA stations derive essentially no income from the Inland Empire coverage and audience delivery. That's because agencies buy the smaller market as a local buy, using home-to-metro stations. If they get extra delivery from LA buys, that is just a bonus... the LA stations don't charge more for it or because of it.

Geico and McDonalds truly don't care about the coverage of AM clears at night because they don't buy nights and the audience delivery is erratic, often unmeasured, and insignificant in delivering those other markets anyway.

As was posted, the advantage of having 50 kw on AM is entirely based on overcoming the noise floor in the local MSA. In fact, if stations could "turn off" the skywave, they would as the groundwave / skywave cancellation zone, often inside parts of a large MSA, would be eliminated.
 
DavidEduardo said:

In fact, if stations could "turn off" the skywave, they would as the groundwave / skywave cancellation zone, often inside parts of a large MSA, would be eliminated.
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That's very true based upon what I recall from my hometown of Pittsburgh with arguably the first radio station, KDKA. That region has, as best, average ground conductivity and is certainly very poor compare to D/FW. Their 50,000 transmitter in Allison Park really did have cancellation problems, particularly on the south end of the MSA. Washington ("Little Warshington" to natives) suffered from the "rapid fading zone" problems. I believe their Franklin antenna mitigated the nighttime battle between the skywave and groundwave to a certain extent. Nevertheless, it was pretty bad in certain parts of the metro, making KDKA at night sound like a far distant station in spite of being within 30 miles of their stick.

I've noticed the same thing here with KRLD but the cancellation zone is out pretty far to the west of the MSA.
 
Whoa ... just looked at the coverage map and the fringe goes all the way to Lawton, Oklahoma. Wichita Falls is well within the intermediate circle. Anybody know how far north and west it can be heard? 104.1 disappeared when you crossed the Arbuckles, along with every other Dallas signal.
 
Triple Fake Jerry said:
Whoa ... just looked at the coverage map and the fringe goes all the way to Lawton, Oklahoma. Wichita Falls is well within the intermediate circle. Anybody know how far north and west it can be heard? 104.1 disappeared when you crossed the Arbuckles, along with every other Dallas signal.
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If you are looking at the radio-locator maps, keep in mind that the useful contour for in-home and at-work listening is inside the innermost red contour.
 
If so pirate radio will thrive, until someone files for a translator or an LPFM. Finally an open channel for Ramsey fans.
 
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