96.9 The Beat Domain name registrations...

[trock]

God I hope it's Rhythmic AC or Urban AC with either "Keith Sweat Hotel" or "The Quiet Storm" on at night

God I hope it's not.

Rhythmic ac has failed in just about every market including this one. Kieth Sweat Hotel? Sure if u like hearing somebody mumble for 4 hours. Maybe if Venus Flytrap comes out of retirement. Then I could stomach a quiet storm show.

 

[beantownradio25]

96.9 won't flip to Rhythmic or Urban. We already have KISS, JAM'N and AMP. A fourth station would overcrowd this market with Rhythmic product, and Greater Media knows this. And as far as an Urban format goes, the demographics just aren't in this market. A format flip on 96.9 is likely though, and my guess is a Variety Hits type of format. "The Harbor" is an easy target with it's weak signal. What would CC do with 101.7 then? Lol

 

[raccoonradio]

If that did happen, Spanish? Country to go after KLB (not likely given the ground they cover)...
a talk FM (which would be ironic...not the best signal but they could hire some of the displaced
TKK hosts, should they change, and do syndie like Beck and Hannity)...or THEY could go urban...
Or...Quiet Storm? Or they could stick it out with the same narrow playlist for those who
don't want to take chances with their music. (Again as WODS liners used to say, "You Know All
The Songs"). Or 60s-70s-80s to go after ROR.
With all the changes Fybush's end of the year summary is going to be very long, as it is.

 

[MR. JAROME_CALVIN]

96.9 won't flip to Rhythmic or Urban. We already have KISS, JAM'N and AMP. A fourth station would overcrowd this market with Rhythmic product, and Greater Media knows this. And as far as an Urban format goes, the demographics just aren't in this market. A format flip on 96.9 is likely though, and my guess is a Variety Hits type of format. "The Harbor" is an easy target with it's weak signal. What would CC do with 101.7 then? Lol

You and Trock are probily right. It does sound like a good idea. (The Touch-Cumulus Media Network) sounds great. I listen when I have a free time. It used to be on 1150am back in 1997
So if they don't change to Urban AC, perhaps they should change to HOT AC and go up against Mix 104.1

 

[JerseyDude]

Are there enough older blacks in the market for an Urban AC (like WDAS-FM Philadelphia or WHUR Washington,DC)?

 

[HHH]

Are there enough older blacks in the market for an Urban AC (like WDAS-FM Philadelphia or WHUR Washington,DC)?

You are presuming that only blacks like to hear sophisticated, Urban-flavored acts like Alicia Keys and gold like Marvin Gaye, Al Green, etc.

 

[Kent]

You are presuming that only blacks like to hear sophisticated, Urban-flavored acts like Alicia Keys and gold like Marvin Gaye, Al Green, etc.

The typical audience composition of an urban AC station is more than 80% black. In most cases, it's around 90%. So, no, it's not only blacks, but you can't succeed with an urban AC without a substantial number of black females over 25 in the population.

Also, the three artists you mentioned are crossovers. The majority of acts on an urban AC are not and have almost no appeal to the white and Hispanic listeners.

The typical urban, on the other hand, usually has an audience that's about 60% black. In markets with large Hispanic populations, the black audience for an urban often falls below 50%.

 

[MR. JAROME_CALVIN]

"Variety 96.9" wouldn't be a bad idea, they should put that HOT AC,
and Monday-Thursday evenings put on "The Quiet Storm" (Superadio). That'd be cool if they can do something like that, if they choose not to go with an Urban AC format.

 

[wprt949]

Lets see if more domain Names Emerge in the next few days/weeks

 

[trock]

I think variety hits could be a good play. But for goodness sake's enough with the 80's hair bands. Let Harbor bore everybody with that crap with their 1.whatever rating. I think a variety hits station with a little soul would do just fine.

 

[fmradio1]

There's no way they do Rhythmic Urban, and try to outstreet Jam'n. It's not what Greater Media does. They are big on cluster selling. How does that station fit in with Magic, Radio, KLB & ROR? It doesn't. Which is why it won't happen.

A full fledged Urban AC won't work either, due to many of the reasons mentioned above. UAC needs a mainstream Urban in the market to warm up their songs and make them familiar to the audience. Most of what is spinning at the format right now isn't on any other station in town. Plus, there's just not a big enough minority population for it. It would really search for an audience, more than the talk format does now.

I think some sort of variety hits is afoot, possibly a Star like format with an 80's & 90's rhythmic component instead of lots of disco the way Entercom did it. It would allow WROR to continue to lean in a pop/rock direction and stay more or less engaged with WZLX, while 96.9 could fill the pop/retro hole abandoned by Mike and 103.3. The Harbor has more of a rock lean to it, and really wouldn't compete for the same audience with 96.9.

 

[Jimmy128]

There's no way they do Rhythmic Urban, and try to outstreet Jam'n. It's not what Greater Media does. They are big on cluster selling. How does that station fit in with Magic, Radio, KLB & ROR? It doesn't. Which is why it won't happen.

A full fledged Urban AC won't work either, due to many of the reasons mentioned above. UAC needs a mainstream Urban in the market to warm up their songs and make them familiar to the audience. Most of what is spinning at the format right now isn't on any other station in town. Plus, there's just not a big enough minority population for it. It would really search for an audience, more than the talk format does now.

I think some sort of variety hits is afoot, possibly a Star like format with an 80's & 90's rhythmic component instead of lots of disco the way Entercom did it. It would allow WROR to continue to lean in a pop/rock direction and stay more or less engaged with WZLX, while 96.9 could fill the pop/retro hole abandoned by Mike and 103.3. The Harbor has more of a rock lean to it, and really wouldn't compete for the same audience with 96.9.

I think variety hits could be a good play. But for goodness sake's enough with the 80's hair bands. Let Harbor bore everybody with that crap with their 1.whatever rating. I think a variety hits station with a little soul would do just fine.

I think you both are right. Those would fit in perfectly.

 

[radiorama1]

There's no way they do Rhythmic Urban, and try to outstreet Jam'n.

Have you heard Jam'n lately? 80-90% of their playlist mirrors that of Kiss 108 now. They are practically a rhythmic-leaning full-fledged CHR, they are hardly "street".

 

[Lightning]

If Jam'n who has been around since the 90s can't make bucks being a full fledged Urban why would a new station even bother? Hip Hop is dead...

Perhaps an EDM station here in Boston? The Beat, or Pulse sounds pretty good for an EDM station. The format is very popular among college students especially in such a progressive city as Boston.

 

[dhoule]

What the heck? I'll take a guess. Rhythmic Hits of the 80s and 90s--96.9 The Beat.

 

[CTListener]

If Jam'n who has been around since the 90s can't make bucks being a full fledged Urban why would a new station even bother? Hip Hop is dead...

Perhaps an EDM station here in Boston? The Beat, or Pulse sounds pretty good for an EDM station. The format is very popular among college students especially in such a progressive city as Boston.

Is such a format working in another major market? Remember, radio today is about profit, familiarity and pleasing the People Meter, not trying to introduce anything new.

 

[pqgeorge]

Personality driven Oldies/Classic Hits would be good idea, considering that WODS canned it in July ("BOO, HISS, BOO"). There is already plenty of CHR, rock and sports stations to choose from. 101.7 would have been a good place for oldies. But, of course, they went with Variety Hits.

 

[promixcuous]

Personality driven Oldies/Classic Hits would be good idea, considering that WODS canned it in July ("BOO, HISS, BOO"). There is already plenty of CHR, rock and sports stations to choose from. 101.7 would have been a good place for oldies. But, of course, they went with Variety Hits.

I think something like CHBM-FM is likely, 80s-centric and perhaps leaning slightly pop/rhythmic/female.

101.7 could reformat as a Latin-Anglo hybrid.

 

[reelyreal]

Greater Media's been the "elder statesman" of radio ownership for its' entire existence. They just don't do youth-oriented programming. Count out CHR/CHUrban/Urban. Variety hits is probably pretty likely.

 

[CTListener]

Personality driven Oldies/Classic Hits would be good idea, considering that WODS canned it in July ("BOO, HISS, BOO"). There is already plenty of CHR, rock and sports stations to choose from. 101.7 would have been a good place for oldies. But, of course, they went with Variety Hits.

Classic hits -- even with the '60s music eliminated -- is beginning to carry the same baggage as talk: an audience that advertisers believe can't be sold to. People who were in high school when "Takin' Care of Business" was a hit are in their 50s now. Madison Avenue would rather they shrivel up and die rather than listen to radio. If 96.9 flips, it will have to be to something with appeal to a younger demo than classic hits.