97.3 The Toast

[johntherogger]

Well, in a way, management still won. There are no more "80s Weekends." These specialty weekends now include the '90s. Nonetheless, I listened a great deal yesterday and I was very impressed with the 90s variety that they dug up. For example, I heard "Run Away" by Real McCoy.

The trend in the industry is to move the gold into the '90s. And Cox, to a large extent, got its way.

I honestly don't understand that trend. Considering Ipods are huge...I would think making radio "specialties" would work for the BETTER of the station than following trends that do not. But I guess that's just me

I would listen more to a 80s weekend than a 90s weekend...90s music is weekday music and honestly who needs commercials when you can listen to the same boring worn out hits over and over on your ipod. Now digging up specialty songs on a weekend that would be "deep" and "lost" cuts featured in a special decade format....now that would be worth listening to

 

[ScottBurns]

It is all about advertising dollars. The research states that those who spend the most would rather have '90s weekends - or at least '90s songs mixed with those from the '80s.

 

[johntherogger]

It is all about advertising dollars. The research states that those who spend the most would rather have '90s weekends - or at least '90s songs mixed with those from the '80s.

I think that style of researching is out of date...if you look at the social aspects of it all, it shows the 80s is by far more accepted than the 90s in Miami. They look like they did research on the "General" usa allowing for them to make "Carbon Copy" stations...which just does not work anymore.

It worked for Clear Channel in the 1990s...THERE WAS NO IPOD THEN GUYS....the way of boiling the pot all together just doesn't work anymore. You have to go by what your "Region" wants...and tests show Miami has a much higher population of 80s fans than 90s period

I mean look at the ratings...do you see CHR at the top of the charts? Heck no.....how about Talk? Absolutely not

At the top is Classic R and B and Oldies....Really? so we want more 90s? MIA had the right idea...Mix it all in all the time....don't mix it only once in a while. I'm surprised MIA hasn't done the flash back weekend as flashbacks only...the majority of the people I talk to would LOVE that idea. The only people listening to the new music here are vacationers!

 

[Ai4i]

All these armchair music programmers without stations to program!

 

[johntherogger]

All these armchair music programmers without stations to program!

Do you happen to have a few million dollars? I'd love to get started ya know.......

 

[davideduardo]

The only people listening to the new music here are vacationers!

WMGE, WRTO, WEDR, WHYI and WPOW have over a 35 share in 18-49, and all are forms of current-based formats. They made up 5 of the top 7 stations in that demo in the December book...

Vacationers don't have Miami PPMs.

 

[johntherogger]

The only people listening to the new music here are vacationers!

WMGE, WRTO, WEDR, WHYI and WPOW have over a 35 share in 18-49, and all are forms of current-based formats. They made up 5 of the top 7 stations in that demo in the December book...

Vacationers don't have Miami PPMs.

You can say what you want about me...and I'll be fine with it.

I do not believe in nor do I care about PPMs or anything Arbitron does...It's way to hard to see who's listening anymore...No call lists, internet streaming....ratings are a thing of the past. Social media will tell you who's listening better than Arbitron....

course like I said, it's my opinion and you can Judge me for it if you like...

 

[COWBOY954]

Gees a bunch of whiny radio dorks on here and their precious "80s weekend". Heres the deal they are looking ahead and the "80s crowd" is only getting older (think if you were class of 86, you are 44 this year) and no longer in that hot 25-34demo age range which is prime to own for the 18-34 numbers and 25-54 number. Own that you are in. Coast problem now is they are not playing the right 90s songs. It's all that whiny rock sh** from the late 90s and they need to toss in more of the rhythmic stuff that they seem toooo afraid to touch. Tal Bachman is just not a song I ever want to hear again, however lets talk about some Culture Beat, EMF, Jesus Jones, C&C Music Factory, Marky Mark/Funky Bunch, and all those "one hitters" who were danceable in the 90s...this is Miami after all and we don't dance to the same drum as Atlanta. The sooner the brains at Coast realize that, the better off they will be. Then again, do they have anybody in the building who "gets" Miami music and isn't from corporate, or DID live in our area back in the 90s?

NO ONE is targetting the "new" AC audience...their all too wrapped up in the "boomers" crowd. Y is too damn young and girlish, Power is too ghetto, Jamz is just too Jamz, and if you don't like Kiss Country then yoy have no station to listen to unless you wanna go to WRMF which is just a joke waiting to implode on itself.

80s, 90s, and Now is the future of AC radio and the sooner someone adopts it, the better off they will be

Now Coast seems to have absolutley no direction to them and sounds like they are putting things up against the wall to see if it sticks, but I will assume those people know what they are doing, or at least I would hope so, this IS Miami after all and not some small town market in Oklahoma or something. but then again, the bigger the market, the bigger the ego, the bigger the stupid

(sure I'll get tons of comments on this)

 

[davideduardo]

I do not believe in nor do I care about PPMs or anything Arbitron does...It's way to hard to see who's listening anymore...No call lists, internet streaming....ratings are a thing of the past. Social media will tell you who's listening better than Arbitron....

But the advertisers who have the dollars care about metrics. That includes Arbitron, Nielsen, ABC, Triton, etc. Each has its plus side and a negative side, but all are used in placing advertising.

 

[johntherogger]

@cowboy Dude I was BORN in 86 and I like that music more than any song made in the 90s or now. And if you do some real research and actually talk to people in my demographic...we tend to like the hits centered around the 80s and early 90s...most of us do not listen to modern hits.

I ironically find more people that did graduate in 86 listening to modern music while us who graduated in 2005 listening to the 80s! But most importantly...this is Miami, well known for the 80s. The Coast hosted several 80s themed parties that were so jammed packed that you couldn't walk or dance, yet people loved it.

The truth is they just ditched it. They went right in and did the old "well let's change it cuz it's old now" crap which stations do way to darn often. I grew up in St. Louis and I remember all of my life that "Y-98" was the king. According to the ratings, people didn't think that...But I didn't know a single person or couldn't walk into a business that WAS NOT LISTENING to Y-98. Sure enough, they dialed back the 80s and 90s and went to more of a Hot AC modern hits and gained in PPM's and ratings.....yet everyone I know there now listen's to their competitor "106.5 The Arch" a Jack type format. So from what I see, they took the advice of the ratings instead of the listeners. Now I really don't know anyone listening to Y-98 and honestly...they're advertising dollars haven't really changed!

Change is not always a good thing.

@David

I understand what you're saying, I'm saying it will end soon. The metrics just are not working like they use to and social media metrics are replacing it quickly. Right now Arbitron has lost quite a few markets. Not to mention there are hundreds of small markets not even rated, they go by the listeners and tend to do quite well. I'd look at a small market and see how it's working well before listening to a rating group who really can't rate an Ipod.

Give it 5 or so years, you'll see a switch towards social media becoming a major play in ratings and how commercial buys will work.