knowbetter said:then again...maybe it will!
Salem has a better shot with CCM on 98.9 WJKR than they did when they briefly owned 103.1 back in the 90s.. of course if Salem does CCM here it needs to be very local.. They can't just plug in "Today's Christian Music" off the bird with "Fish liners" if they want to take a kick at WCVO which is out in the community and has some local "live" content.
If CCM is their plans (no one really knows yet] as they are being very quiet beyond "we'll be programming starting 11/1" I would go with a launch of Christmas music -- then launch the CCM format on 12/26/12.. [or they could stunt with Christmas until Black Friday when WCVO flips to Christmas and do the opposite and launch their CCM format with Christmas music sprinkled in instead] ...
I still won't be shocked if they go with talk since Salem does not have a place in this market for their syndicated talk. [and they can plug and play on the cheap with such format].