I actually did hear a National Guard (Air Force NG?) PSA that sounded "new" to me on RKO
Unless things have changed, the Mass National Guard psas have an interesting background.
The media work is handled by the Mass Broadcasters Association. The MBA has the contract with the National Guard and handles them like a commerial account and is paid out of the NG ad budget. The member stations of the MBA run the spots treating them like PSAs and the MBA retains the NG money as part of their operating budget. I assume this keeps the membership dues low.
Regards,
TSB
Unless things have changed, the Mass National Guard psas have an interesting background.
The media work is handled by the Mass Broadcasters Association. The MBA has the contract with the National Guard and handles them like a commerial account and is paid out of the NG ad budget. The member stations of the MBA run the spots treating them like PSAs and the MBA retains the NG money as part of their operating budget. I assume this keeps the membership dues low.
Regards,
TSB