Surfer said:
So let's say they do flip. Why? What is the REAL motivation behind bringing an ALL NEWS format to Atlanta to TRY to compete with WSB? I doubt the station, if it does flip, will be anything less than some satellite news format with a few satellite talk shows sprinkled in. There's also the possibility of running 680 on the thing...or moving Rock 100.5. My thought, if the studios are not yet under construction, somebody's moving. If they are, somebody's getting a new format. Unless there are plans to sell...??? ???
Roddy may know more than any of us, but it sure seems like one of the four Cumulus FMs (Q, Kicks, AGH, and Rock) is either going to get sold, simuled, or put on the bird. It's NOT going to be Q or Kicks.
I have mentioned before that Cumulus can't buy BOTH of LFM's ATL stations (and I seriously doubt that LFM would sell Star without insisting that the buyer also buy WQXI) without unloading a station. Of course, my first choice would be 1340, but Dickey won't get anything for that station beyond property/plant/equipment. Where are Dickey's studios (WCNN, WFOM, WIFN) in all this? Could an internal paper-pushing deal be in the works for Cumulus to buy LFM, "sell" one of the less-successful stations (WQXI or WNNX) to Dickey, and Dickey unloads one of the weak stations (really any of the ones they own, or would own, except WCNN) to keep Cumulus/Dickey below the 8/5 station max? Could Cumulus or Dickey then use the WQXI or one of the Dickey AMs studio (whichever one gets sold) for the "extra" station they keep?
Bottom line: Maybe the reason they are short a studio is if they buy LFM, they will have to unload a station and have an extra studio for the divested station.
Of course, if Cumulus buys LFM they will have two heavily competing stations (Q and Star), and one of them will be flipped. This may free up a signal (100.5 or 106.7, or even 97.9?) for a simul of 680 in a large signal merry-go-round. Alternatively, WQXI could become the sportstalk flagship WITH a powerful (i.e., one of the C/C0s, not a translator or 100.5) FM side, with 680 eventually relegated to second-tier programming.
Lastly, they could go with an automated or sat format with one of the weaker FMs.