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Alt 92.3 to Become WINS Simulcast

TheBigA said:
The problem in NY wasn't the demos. The problem was the old traditional former CBS sales people couldn't sell it. It was strictly a sales problem. Most companies would solve that problem by hiring a country sales specialist. Entercom solved it by dropping the format,
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Then replace those who people who can’t sell with people who can? Is it harder to do that in bigger markets?
 
mikerock said:
I have seen this said before here and when I see that it make me wonder why by now there is not a new format named something other than "Country". Maybe something like "Suburbia". Then you would not have such a disparity between lifestyle of the format and the listener.

Country is way to feminized these days. When I think today's country, I think blondes, Soccer Moms and a pretty boy in a ten gallon hat driving an over priced and oversized new pickup (a truck never used for what it is intended).
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There is a correction underway, pushed by the industry. Hardy is no pretty boy, nor is Luke Combs. The most added song a couple of weeks ago is by a new artist named Shane Proffitt, who also has a non-pretty boy look and voice. Nashville may be slow to let a trend die, but it always eventually realizes that the time is right for a change and signs acts that can help achieve it.
 
101tm said:
Much of WXRK’s original success was a mirage, with the station essentially being carried by Stern. Had WXRK not had Stern, who knows if it would have lasted as long as it originally did. WXRK V2 from 2007-2009 was another flop, and now we have Alt 92.3 which flopped with the format for the third time on 92.3. It was also tried twice on 101.9. The second flip on 101.9 was more related to Merlin’s issues, but this is a format that has died FIVE times in the market in the past 20 years!

This was inevitable. Had Alt been doing well, maybe it would have had a couple more years as I initially thought. But nothing was going to be able to justify allowing WINS to die on AM. Audacy isn’t blowing up NEW or CBS-FM. I don’t feel 94.7 was a sufficient enough signal for Audacy to put one of their most valuable brands on.

No other station will pick up alternative in NYC unless it’s some kind of suburban signal or rimshot. Just like country. Who would? Audacy isn’t going to. iHeart certainly isn’t blowing up one of their FM’s. Good Karma isn’t. SBS? Emmis? LOL. I’m just genuinely curious who those that think alternative or country will come back think will do it.
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They had the right idea when the station first launched by playing new music but later bungled it. It was glaringly obvious it was going to fail with that morning show and playing tired worn out 90s classics. It was a total mess that deserved to fail.

They always do this in NYC which is why these stations fail. Each format you mentioned reeked of death and sounded like they were just waiting to switch formats any day. They were not the kind of stations you would allow yourself to get accustomed to coming back to since it was obvious they were not in it for the long term. However there were periods of each of these formats where they temporarily got it right but did not stick with it long enough.

It is funny that the one time in the last decade the rating were over 3.0 for an ALT station in NYC was the temporary placeholder format for WRXP just before the WFAN simulcast. As said in this thread it was simply taking a playlist from another station in Chicago and changing the imaging.

If they simply just copied the success of Alt stations outside of NYC maybe it would have lasted. But NYC it is always a weird playlist that is doomed for failure.

It has been like this ever since I can remember, going all the way back to 80s and 90s. For good Rock or ALT you had to go outside NYC. Stations in the NY burbs or Hartford, New Haven, Philly, etc would get it right. NYC radio, almost never.
 
MarkW said:
Is western and central Long Island a place where country could work reasonably well?
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Well, WJVC is not a Nielsen subscriber but with very limited Suffolk County coverage they got as high as a 2.1 some years ago. And that is with a 60 dbu signal that covers less than 8% of the Nassau/Suffolk rated market.
 
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