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Alt 92.3 to Become WINS Simulcast

Can we all agree that alt and country have no future in New York City radio before this thread's 400th post?
OTA radio has no viable long term future.I am a 70 year old Brooklynite that became a country fan due to WHN.Also, many radio listeners have left or are leaving the five boroughs.
 
Well, WJVC is not a Nielsen subscriber but with very limited Suffolk County coverage they got as high as a 2.1 some years ago. And that is with a 60 dbu signal that covers less than 8% of the Nassau/Suffolk rated market.
The reason I asked is this -
Would it potentially make sense for 98.3 WKJY to flip to country?

They appear to deliver a very good signal into much of Queens and Nassau County.
 
I haven’t set requirements for any songs. I have said that I like the KPNT playlist but I’d be daft to say it would work in NYC.

You know what honestly would work in NYC? What Z100 did but modified for the modern day. Indie, alt-rock, and punk mixed with rock-adjacent pop and hip-hop. It would probably do pretty well. It wouldn’t set the world on fire but I think conceptually it would bill fine in NYC.

WNYL’s downfall was not playing any of that and trying to be a pure pop outlet, just being a tad quirkier than Z100. Playing Z100’s sloppy seconds was a terrible strategy. If people want to hear Z100 music they’re gonna turn on Z100 not WNYL.
Stuff like hot girl bummer belonged nowhere near alternative.
 
That was a problem a year ago. Country programmers were reacting to negative publicity about "bro country" and lack of females. So the music got mushy. After that, the music toughened up with several alternative acts who found success with country.
Their attempt at banishing Country artists who were caught going on racist tirades sure didn't last long, either.
 
that‘s due to the emergence of online shopping. people got tired of going to stores and waiting in line as compared to not having to shower and shopping from bed. Advertisers, and listeners got annoyed with the lack of creativity in radio and moved onto other platforms for listening and/or doing business with. Maybe if CBS wasn’t so quick to regulate Howard Stern in every which way possible, we wouldn’t be where we are today? Terrestrial radio would love to have younger demographics listening to radio. But, the industry does lazy quick fixes by adding yet another older skewing format on FM dial. Those at the top are so “tried and true” in their ways and believe only their way works, instead of trying and or listening to others. Maybe a sold out concert isn’t a fair barometer of how a radio format? But, you know what is? Checking out steaming data of the online platforms, monitoring tik tok (which demos of all ages use). Monitoring social media pages to see what’s new, what are the people listening to? Thats research! Not having 5 or 10 people sit in a room saying “so what kind of music do you like”. Those who fear the death of radio (even am) and/or wondering why radio is facing challenges are the same ones who created the issues in the first place. What happened in radio 10-15 years ago is hitting local TV right now. But, in our case it’s too late as streaming TV is here. Hell, nbc is on the verge of dumping an hour of primetime programming at 10/9 cst and giving it back to affiliates because nbc ran out of creative ideas.
but that will hurt relationship with creatives? we heard that WBD is laying off staff that oversees program development. Also I dont see se WAPO becoming a Amazon subsidiary or Google buying Huffpost or Buzzfeed besides i dont see a streaming service executives donating millions of of wealth to the homeless or poor people especially nearly every entertainment streamer is not a helper to public service and solving digital divide even with the advent of 5g and gigabit.
 
Maybe if CBS wasn’t so quick to regulate Howard Stern in every which way possible, we wouldn’t be where we are today?

FYI it wasn't CBS that regulated Howard Stern. It was the FCC and conservatives in the federal government.

Terrestrial radio would love to have younger demographics listening to radio. But, the industry does lazy quick fixes by adding yet another older skewing format on FM dial.

The industry didn't make this change. One company in one city did. Other companies do things differently. As we've discussed.
 
Stuff like hot girl bummer belonged nowhere near alternative.
The ones who didn’t play that stuff are the Alts that are doing well. WLUM in Milwaukee just pulled down a 4.0 in the beauty contest ratings and they don’t lean Active like many of the other ones noted to be doing well, but they didn’t touch the super poppy fare either.

It’s the ones that did that are trying to crawl their way out of a hole. Unfortunately that’s 80% of the paneled stations. A few have started bouncing back (KROX in Austin, WKQX in Chicago, KVIL in Dallas) but a lot of them are mired in that mediocre 1.7-2.2 range. Understandably this is why TheBigA thinks the format is dead and why the music is to blame, because it is… but it’s the music from 3-5 years ago that is at fault, not the music that is being played now.

(Audacy stuck with the failing pop trend longer than the others, which is why they’re also suffering more. They bet the farm on something that was already suffering backlash and a decline when they made that decision.)
 
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WMTR gets into SI and Brooklyn and is needed for oldies.If Country was a good choice it would have made the change years ago.
But it has nearly no measured audience outside of its home county, and has nearly no 10 mV/m signal outside of it, either. Yes, if you try you can hear it, but it's not an easy "listening" choice outside of that immediate area: it gets nearly 80% of its measured listening in Morris County alone.
 
that‘s due to the emergence of online shopping. people got tired of going to stores and waiting in line as compared to not having to shower and shopping from bed. Advertisers, and listeners got annoyed with the lack of creativity in radio and moved onto other platforms for listening and/or doing business with.
It has nothing to do with "creativity". In music it has to do with 1) no commercials and 2) personal playlists. Radio, as a one-to-many medium sustained by ads, can't do either.
Maybe if CBS wasn’t so quick to regulate Howard Stern in every which way possible, we wouldn’t be where we are today?
As several have said, the issue was the FCC and its profanity policies,
Terrestrial radio would love to have younger demographics listening to radio. But, the industry does lazy quick fixes by adding yet another older skewing format on FM dial. Those at the top are so “tried and true” in their ways and believe only their way works, instead of trying and or listening to others. Maybe a sold out concert isn’t a fair barometer of how a radio format? But, you know what is? Checking out steaming data of the online platforms, monitoring tik tok (which demos of all ages use). Monitoring social media pages to see what’s new, what are the people listening to? Thats research!
No, that is not research. What you describe is sort of like prowling a beach at dawn looking for pretty stones and starfish.

Research to find a station format begins by considering all the possible alternatives based on everything from streaming plays to concerts to TikTok use of music. You test each alternative blend of music with a broad cross section of a market, and then do an Awareness/Trial/Usage study as to whether a new offering of a specific blend would attract people away from other stations or media. Finally, you test the music within the best testing genre with people who are partisans of that genre. That is three separate tests to find 1) the best formats, 2) which format can attract existing listeners away from current choices and 3) the right music.
Not having 5 or 10 people sit in a room saying “so what kind of music do you like”.
That is not what is done. You are describing a focus group, which is used to find out perceptions of things like a morning show or an overall format. And generally, even those are done with a number of 10 to 12 person sessions.

A format search involves sampling a whole bunch of different blends or styles of music in "sample pods" with hundreds of people, individually to avoid group bias. And that, as I mentioned, is only the first step.
Those who fear the death of radio (even am) and/or wondering why radio is facing challenges are the same ones who created the issues in the first place. What happened in radio 10-15 years ago is hitting local TV right now. But, in our case it’s too late as streaming TV is here. Hell, nbc is on the verge of dumping an hour of primetime programming at 10/9 cst and giving it back to affiliates because nbc ran out of creative ideas.
No, NBC finds that doing original shows for one-time broadcast is too expensive in a 500 channel world. There is no lack of creative ideas, there is a lack of money when those ideas can't be paid back via advertising in the old model. So now we will have scripted shows done on paid subscription channels where there is payback from users, not advertisers.
 
OTA radio has no viable long term future.I am a 70 year old Brooklynite that became a country fan due to WHN.Also, many radio listeners have left or are leaving the five boroughs.
The New York radio ratings market is only partly in The City and the Boroughs. Most is in Jersey, Long Island, upstate counties and even part of CT.
 
Besides he would have left for the money regardless.
And, were he to have stayed until the PPM was introduced he would have seen his rank drop from first or second to 9th or 10th in the major markets. Stern saw this happening in the early PPM tests in Philadelphia and he got out before Arbitron rolled it out as currency.
 
And, were he to have stayed until the PPM was introduced he would have seen his rank drop from first or second to 9th or 10th in the major markets. Stern saw this happening in the early PPM tests in Philadelphia and he got out before Arbitron rolled it out as currency.
But would you say radio’s negative perception began when he was in the process of leaving? An old pd I had yanked his show off his station previously, due to him constantly pimping sirius radio and saying how bad terrestrial is
 
But would you say radio’s negative perception began when he was in the process of leaving? An old pd I had yanked his show off his station previously, due to him constantly pimping sirius radio and saying how bad terrestrial is
I don't understand what you mean by "negative perception". Of what and by whom?
 
by the general public. Howard’s exit was highly publicized
The "general public" did not listen to Stern. His listener base was relatively small, but they listened a lot.

In fact, were the "general public" to be polled, we likely would have found that more people were glad he was no longer on the radio than those who missed him.
 
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