Oh I know and the only thing more cutthroat is local tv news (which is dying at faster rate than any other profession right now)
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Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
- Start date
It’s not surprising to see this happen. I’m personally a fan of a well-executed alternative format, but that was never going to happen at Audacy, not going to happen in New York, and not going to happen on 92.3. For this reason, it does make sense to move WINS over to 92.3.
As for WCBS 88, I think adding some talk content would be a good contrast from WINS, and would be an overall good strategy going forward.
As for WCBS 88, I think adding some talk content would be a good contrast from WINS, and would be an overall good strategy going forward.
It could have. Companies fix what they want to fix. They could’ve gave it a chance and added harder songs to the playlist. I have a hard time believing changing demographics caused this move. L.A. is more ethnic than nyc, but they have more than a handful of rock stations
Stations that do well enough not to warrant getting flipped
I don’t understand why everyone wants to rob Peter to pay Paul, and tank 880 which already has incredible Billings
Because suburban listeners in the demo that used to be rock's have shifted to rhythmic in significant numbers this millennium.
I didn't say liberal. As I said, Audacy's successful news talkers are more centrist than most other groups. They're very different than your examples.
How do you propose to make it work?
Country was rated better than 92.3 and 94.7 combined.. but 94.7 as country was billing less than a million a year, according to someone whod seem to know these things
This is exactly what happened in Dallas with Audacy's KVIL. Alt 103.7 (launched the same day as Alt 92.3) was circling the drain. They added lots of 90s gold, then gradually added active rock crossovers. It stole the audience from IHeart's Active Rock station, which flipped to Sports/Talk last Monday. I'm surprised they didn't try a similar approach up there.
I remember reading something a year or two ago about how Alt 92.3 refused to use the word "rock" in any of their marketing, which supports others' posts on this thread that the Alternative Rock format is so segmented nowadays. It's really a hodgepodge of maybe 5 different formats (active rock, AAA, 90's alternative, pop, and indie). At one point, I think they saw themselves as a Modern/CHR station, and the bench is pretty shallow in that subgenre after you play the latest Imagine Dragons, Machine Gun Kelly, and Bishop Briggs hits that crossover to pop. Then they oscillated between the other alternative subgenres in the past year or two, especially 90's gold.
Either a more active rock lean, or a potentially older skewing "softer" AAA lean probably would have helped.
They couldn't pick a lane.
What still isn't known is if the rock format will be on HD, and whether it will be actively programmed and hosted or will be a computer in a closet with additions to and deletions from its playlist done weekly.The host on Alt 92.3 said that "all will be revealed" at 5:00 pm. Well, those of us who visit these forums and read the radio news sites already know.
Have it lean towards AAA.
That is a good point. In any case, the alternative music format won't be the same on an HD subchannel.
Anyone who supports that probably already listens to WFUV or other sources.....
Well, 00s post-grunge plays well in markets that are conservative and blue-collar [at the same time] like Houston, St Louis, and [to an extent] Dallas.
But fewer people in New York (and adjacent suburbs) are hankering for a station that plays Godsmack and Three Days Grace.
They did here too, and it went backwards in the ratings.
Alt 92.3 doing some musical foreshadowing to their 5pm announcement with "Disarm" by Smashing Pumpkins.
Credit to them for allowing hosts to say byeThe host on Alt 92.3 said that "all will be revealed" at 5:00 pm. Well, those of us who visit these forums and read the radio news sites already know.
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