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Alternative Theory...

crguy

crguy

Any thoughts to the idea that CBS may be looking to launch an Alternative with Kevin and Bean for mornings?

I've been thinking that Entercom maybe some weeks ago had reached out to K&B about mornings, and for some reason they declined. Why would a new monrning show looking for stations do that? Sure seemed a perfect match for what they do.

My thought is that CBS has been watching KWOD for sometime, and now with them out of the format and a strong llive west coast morning show, all they'd need to do is bring in a former KWOD personality or two and a strong current alternative playlist. And the good thing would be they wouldn't have to worry about format overlap with any clustermate.

West coast alternatives are finding new success, but it seems the only possible station CBS could flip would be Zone. But could/would CBS actually concede HOT AC to Clear Channel? Maybe somehow make Mix stronger than it is already?
 
As soon as Entercom pulled the plug on KWOD, I've been expecting CBS to sign on K-Rock/Sac on 100.5 . My one concern is that Sac isn't a metropolitan enough city to support a true "alternative" station... they might be better off with an alternative/active rock hybrid... a little more Godsmack, a little less indie-flavor-of-the-month. The real target for true alternative stations doesn't look to radio as their source for "new music" anymore. KROQ and the more successful alternative stations have a strong heritage to lean on... their listeners grew up listening to them before they had iPods. A new sign-on here wouldn't have that luxury.

The funny thing is the Zone actually sounds better than it has in a long time, they've finally settled in as an adult/white Top 40. My 92-5, on the other hand, sounds awful... hell, Seacrest is the best thing on that station... I'd much rather see them flip than the Zone but I don't see that happening since that would require CC actually spending money.

But from a revenue standpoint, there's KDND, KSFM, KZZO, whatever KWOD's new calls are, and KGBY... all kinda fighting for the same piece of the pie... plus the Wolf and KNCI to a lesser extent. A new alternative station would have a much cleaner landscape to claim its own audience. Plus, I think Kevin and Bean would make a pretty good dent in the KDND morning show's numbers, and could impact Rob Arnie and Dawn and Mark & Brian too.
 
Odds of 100.5 going alternative: Slim to None.

One issue is that Entercom couldn't sell the numbers KWOD had, why do we think that CBS will have better luck? Plus, you're not trading up...KWOD's numbers were worse that KZZO's.

As far as the Kevin & Bean deal...I guarantee you they turned Entercom down for one reason: Money. CBS isn't going to pay K&B any more than they are paying Mark & Mercedes right now...which is below market value. Plus, you lose The Zone...you lose any female wall that CBS may claim because of the Mix/Zone combo.

Finally, why would CBS make any changes that may cost $$ to a cluster that is ultimately on the selling block. They've got a new CFO now, who has said the sales are coming.
 
Tyler Durden said:
One issue is that Entercom couldn't sell the numbers KWOD had, why do we think that CBS will have better luck? Plus, you're not trading up...KWOD's numbers were worse that KZZO's.
Click to expand...

What demographic? 12+? 18-34 persons? Because you're wrong. I'm not even sure the zone was beating KWOD 25-54.
 
With the debut of Classic Hits CLASSIC 93.1, I am actually expecting KCCL-K-hits 92.1 to be the one to go Alternative. So far, since 2003, 92.1 has been COUNTRY, ADULT HITS, 80's ROCK and CLASSIC HITS.
 
DonnieV said:
Tyler Durden said:
One issue is that Entercom couldn't sell the numbers KWOD had, why do we think that CBS will have better luck? Plus, you're not trading up...KWOD's numbers were worse that KZZO's.
Click to expand...

What demographic? 12+? 18-34 persons? Because you're wrong. I'm not even sure the zone was beating KWOD 25-54.
Click to expand...

Last numbers I have were from Fall 08.

P12+
KZZO 12th
KWOD 18th

P25-54:
KZZO 10th
KWOD 18th (and below a 2.0)

P18-34:
KWOD 5th
KZZO 8th (separated by 0.5)

18-34: KWOD is Top 5 with guys, KZZO is Top 5 with women. So, it's a wash.

KWOD was strong in only one demographic. Men 18-34, but not strong enough. Their sister KRXQ had double the numbers they had. KZZO was also #2 with Women 25-49. A much more sellable demographic, and proving the wider appeal.

Don't know the whole billing story, but I know that KZZO is not hurting. PPM will more than likely make KZZO even stronger, as it plays right into mass appeal formats.

Doesn't look like I'm wrong. Justify that move to alternative on 100.5 again for us?

Your move.
 
DonnieV said:
Tyler Durden said:
One issue is that Entercom couldn't sell the numbers KWOD had, why do we think that CBS will have better luck? Plus, you're not trading up...KWOD's numbers were worse that KZZO's.
Click to expand...

What demographic? 12+? 18-34 persons? Because you're wrong. I'm not even sure the zone was beating KWOD 25-54.
Click to expand...

everyone was beating KWOD , hence why they no longer exist
 
Perhaps someone who understands the format and its audience and who doesn't have to program to protect a sister station could win in alternative.
 
hammerpants said:
Perhaps someone who understands the format and its audience and who doesn't have to program to protect a sister station could win in alternative.
Click to expand...

So true... KWOD's failure began when Entercom started to to tinker with it. KWOD never recovered from the version 2.0 disaster.
 
Yup. From a listener's viewpoint, that was the beginning of the end.

I do wonder though...if the fundamental problem (at least before 2.0) is the station tried to be too hip, and only appealed to a very small niche of listeners? Personally I can appreciate playing lots of semi-obscure bands and songs, but I suspect aside from a small core of listeners, few others did
 
John Walker said:
Yup. From a listener's viewpoint, that was the beginning of the end.

I do wonder though...if the fundamental problem (at least before 2.0) is the station tried to be too hip, and only appealed to a very small niche of listeners? Personally I can appreciate playing lots of semi-obscure bands and songs, but I suspect aside from a small core of listeners, few others did
Click to expand...

I do know that was perceived problem with Live 105 back in the late 90's prior to the essentail move of the KOME sound to Live 105.
 
This market is a wasteland without an alternative format. KWOD was the ONLY redeeming thing about the Sacramento radio market in my opinion. This market is glutted with variations of AC and classic "hits" of one kind or another. The Alt/Indie music scene is the ONLY interesting thing happening in music right now in my opinion. It's a shame there is no place for it on Sacramento radio now.....the Capital city of California!

Watch your late night shows (Conan, Kimmel, Fallon, Letterman, SNL) you'll see Alternative & "Indie" bands on there every other night...on NATIONAL TV! And now sadly, there is NO air play for them in the Sacramento market.

But, we all know radio is about $$$ and what can be sold. If a station's sales team understands how to market this format, with a decent signal...I don't see any reason why it can't bill 5-7 million a year. But, I'm usually wrong :-o

My 2 cents.

Cheers!
 
DonnieV said:
As long as you don't ever want to hear any new music, you should be happy.
Click to expand...

new music is actually played quite a bit on 947. try listening before you criticize.. new music is a very small part of any stations playlist, as it fails to get ratings. people (well the mass majority anyway) want the same old stuff over and over. proven fact. that is why top 40 does so well..
 
Top 40 breaks new music all the time! The shelf life of a top 40 record is very short... new stuff is always bubbling up. Check the post date, the station in question was playing ZERO new music at that time. From the returns they were getting, I see that they have had to freshen the selection up a little. But with the lack of new titles, it would still have to be labeled an alt-recurrent based station. Very Dull
 
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