> Even worse is radio play by play for the Bucs. This
> touchdown sponsored by: (insert sponsor name here). This
> first down sponsored by. The .......play of the week... and
> on and on. Seems like more commercials than play by
> play....
>
> Just out of curiosity, are there any studies that indicate sponsoring a pitching change, power play, touchdown, and the like actually result in product sales or simply there for top of the mind reinforcement? Personally, the ads behind home plate that are in your face during every at bat are the most annoying to me. Again, do they accomplish anything? If quizzed right now could you name one ad on the dasher boards at the St. Pete Times Forum during hockey or one ad on an outfield wall? Do they just, after a while, become invisible and part of the scenery? Almost like silence. If you have the radio on for background you hear and don't listen. If the station goes off the air or has dead air you stop and listen. When we go to an arena we really don't look at the ads, we only see them. Or are they a part of a bigger package and not stand alone buys? Does all of this become a blur because there are so many? Just makes me wonder if ads in bathrooms, on the back of supermarket receipts, dasher boards, ballpark walls, pitching changes, power plays, sections of sports arenas, touchdowns, and all that actually SELL anything?? What do you think??
> > > The traffic service sells time and the local
> > > station does as well. From a purity standpoint it does
> > sound
> > > clumsy. Brought to you by...and then brought to you
> by...
> >
> > >
> > > The Tribune is very aggressive sales wise and creative
> as
> > > well. Hard to just single them out. Go to a hockey
> game
> > > and when there is a penalty Paul Porter will announce
> the
> > > Outback Steak Power play (or whoever is the sponsor)
> > >
> >
> > That's where I'm having difficulty dealing with this
> issue.
> > I mean what's the difference if Daisy Ashe is reading the
> > liner for say, Steps to a Healthier Florida before the
> > traffic report as opposed to a fifteen-second spot done by
>
> > say, Mark Sebastian for Steps after the traffic report is
> > over...
> >
>