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Another CC commercial ploy...

Now it's with their traffic updates. They're now having the crew that's reporting the traffic introduce the report with "here's a Bright House Networks traffic update" and on some occasions followed by a "brought to you by Such and Such". On said occasions the report will immediately be followed by a fifteen-second commercial for said sponsor. First, it's throwing in a 60-second spot ad in the middle of a sports talk segment, which I still think is the most retarded idea in the history of the format. Then it's those ubiquitous five-second ads for Morgan and Morgan. Now it's commercials between a traffic report and the program. What's next? Switching the format of 100.7 from whatever they have now to all commercials? I didn't know they were having this much trouble paying off the fines from Bubba! ;P
 
> Now it's with their traffic updates.

Apparently, radio stations get those traffic updates for free because the company providing them makes their money with the advertising they do during the traffic report. The advertising that comes along with the traffic report often takes up as much time or more than the traffic report itself.

Another, although unrelated, pet peeve. What's up with those stickers on the front of my Tampa Tribune. There's not enough advertising in the newspaper so they have to slap a sticker on the front of it with even more?
 
> > Now it's with their traffic updates.
>
> Apparently, radio stations get those traffic updates for
> free because the company providing them makes their money
> with the advertising they do during the traffic report.

You guys are acting like this is something new. This has been the protocol for several years now.
 
> > > Now it's with their traffic updates.
> >
> > Apparently, radio stations get those traffic updates for
> > free because the company providing them makes their money
> > with the advertising they do during the traffic report.
>
> You guys are acting like this is something new. This has
> been the protocol for several years now.
>
Exactly, it isn't a "ploy" at all. Been the norm for a very long time. The traffic service sells time and the local station does as well. From a purity standpoint it does sound clumsy. Brought to you by...and then brought to you by...

The Tribune is very aggressive sales wise and creative as well. Hard to just single them out. Go to a hockey game and when there is a penalty Paul Porter will announce the Outback Steak Power play (or whoever is the sponsor)
 
> The traffic service sells time and the local
> station does as well. From a purity standpoint it does sound
> clumsy. Brought to you by...and then brought to you by...
>
> The Tribune is very aggressive sales wise and creative as
> well. Hard to just single them out. Go to a hockey game
> and when there is a penalty Paul Porter will announce the
> Outback Steak Power play (or whoever is the sponsor)
>

That's where I'm having difficulty dealing with this issue. I mean what's the difference if Daisy Ashe is reading the liner for say, Steps to a Healthier Florida before the traffic report as opposed to a fifteen-second spot done by say, Mark Sebastian for Steps after the traffic report is over...
 
Even worse is radio play by play for the Bucs. This touchdown sponsored by: (insert sponsor name here). This first down sponsored by. The .......play of the week... and on and on. Seems like more commercials than play by play....


> > The traffic service sells time and the local
> > station does as well. From a purity standpoint it does
> sound
> > clumsy. Brought to you by...and then brought to you by...
>
> >
> > The Tribune is very aggressive sales wise and creative as
> > well. Hard to just single them out. Go to a hockey game
> > and when there is a penalty Paul Porter will announce the
> > Outback Steak Power play (or whoever is the sponsor)
> >
>
> That's where I'm having difficulty dealing with this issue.
> I mean what's the difference if Daisy Ashe is reading the
> liner for say, Steps to a Healthier Florida before the
> traffic report as opposed to a fifteen-second spot done by
> say, Mark Sebastian for Steps after the traffic report is
> over...
>
 
> Even worse is radio play by play for the Bucs. This
> touchdown sponsored by: (insert sponsor name here). This
> first down sponsored by. The .......play of the week... and
> on and on. Seems like more commercials than play by
> play....
>
> Just out of curiosity, are there any studies that indicate sponsoring a pitching change, power play, touchdown, and the like actually result in product sales or simply there for top of the mind reinforcement? Personally, the ads behind home plate that are in your face during every at bat are the most annoying to me. Again, do they accomplish anything? If quizzed right now could you name one ad on the dasher boards at the St. Pete Times Forum during hockey or one ad on an outfield wall? Do they just, after a while, become invisible and part of the scenery? Almost like silence. If you have the radio on for background you hear and don't listen. If the station goes off the air or has dead air you stop and listen. When we go to an arena we really don't look at the ads, we only see them. Or are they a part of a bigger package and not stand alone buys? Does all of this become a blur because there are so many? Just makes me wonder if ads in bathrooms, on the back of supermarket receipts, dasher boards, ballpark walls, pitching changes, power plays, sections of sports arenas, touchdowns, and all that actually SELL anything?? What do you think??

> > > The traffic service sells time and the local
> > > station does as well. From a purity standpoint it does
> > sound
> > > clumsy. Brought to you by...and then brought to you
> by...
> >
> > >
> > > The Tribune is very aggressive sales wise and creative
> as
> > > well. Hard to just single them out. Go to a hockey
> game
> > > and when there is a penalty Paul Porter will announce
> the
> > > Outback Steak Power play (or whoever is the sponsor)
> > >
> >
> > That's where I'm having difficulty dealing with this
> issue.
> > I mean what's the difference if Daisy Ashe is reading the
> > liner for say, Steps to a Healthier Florida before the
> > traffic report as opposed to a fifteen-second spot done by
>
> > say, Mark Sebastian for Steps after the traffic report is
> > over...
> >
>
 
Re: The CC Way / Traffic Reports...

Here's the deal...
Clear Channel Traffic is making a simple change from having the reporter read the :15 spot to it being produced beforehand in a production studio. Two reasons... First, it makes for a standard read and production for the client the spot is for. In other words, it eliminates the problem of one reporter reading the spot correctly and or another reading it too fast, mispronouncing the script, or from a logging standpoint, the wrong spot for that position entirely. It's correcting a problem caused by some un-named and un-talented reporters that shouldn't be on the air in the first place. The second reason the change is being made is the biggest when it comes to Clear Channel. Money and the mission of "how can we do this job with less people and less talent". Think of it this way... 1 reporter records 1 audio track on the condition of roads during rush hour. This one track is then imported into 8 stations' on air computers which is then played by automation or an actual live jock. The spot is is then scheduled like any other in the system and there ya go... one report recorded by one person and it's on all 8 stations. Oh I'm sorry... did I forget about the "I'm whatever my name is for 93-3 FLZ"? Nope, get ready for traffic, news, and whatever else you thought would never be dumbed down and automated to the smallest staff possible.... And I'll leave you with this... Tampa is also reporting traffic for Sarasota/Bradenton and as far south as the Ft. Myers/Naples metro. The Orlando office is reporting for the Jacksonville group and the Cocoa/Beach Melbourne stations. And go ahead and tune in 610 WIOD on the weekends or overnights.... Yep, that's your guy in Tampa doing it. Enjoy!
 
> > Just out of curiosity, are there any studies that indicate
> sponsoring a pitching change, power play, touchdown, and the
> like actually result in product sales or simply there for
> top of the mind reinforcement?

baseball, because of its excessive down time, has been sponsoring pitching changes, home runs, strikeouts for decades.....i even heard an at bat featuring a switch-hitter...( in this case that means a player that bats right handed AND left handed ) with a spot for a restaurant, asking if you might want to "switch" from one entree to another on your next visit.



Personally, the ads behind
> home plate that are in your face during every at bat are the
> most annoying to me. Again, do they accomplish anything?

Its given WHNZ the most publicity they've ever had, dating back to the days 570. ("Closed circuit" to those whove been here for more than 9 years: You remember those days. Hire a huge news staff, but spend no money on any publicity whatsoever?) But I digress......



> If quizzed right now could you name one ad on the dasher
> boards at the St. Pete Times Forum during hockey or one ad
> on an outfield wall?

GEICO, the NHL, SunSports, 98 Rock....

This summer, try watching a Canadian Football League game. Theyre so strapped for money, theyll put just about any ad ON THE FIELD....the turf looks like one big billboard....
 
> It's 5:16 at the Great 138..a good time to buy a Chick Smith
> Ford
>
In SPARK LING downtown Clearwater
 
> > It's 5:16 at the Great 138..a good time to buy a Chick
> Smith
> > Ford
> >
> In SPARK LING downtown Clearwater
>
This post on the Bright House Networks Tampa Bay Radio Board was sponsored by Ker's Winghouse, the Bay Area's Number One Sports Restaurant with seven wonderful locations near you!
 
Re: The CC Way / Traffic Reports...

> Here's the deal...
> Clear Channel Traffic is making a simple change from having
> the reporter read the :15 spot to it being produced
> beforehand in a production studio. Two reasons... First, it
> makes for a standard read and production for the client the
> spot is for. In other words, it eliminates the problem of
> one reporter reading the spot correctly and or another
> reading it too fast, mispronouncing the script, or from a
> logging standpoint, the wrong spot for that position
> entirely. It's correcting a problem caused by some un-named
> and un-talented reporters that shouldn't be on the air in
> the first place. The second reason the change is being made
> is the biggest when it comes to Clear Channel. Money and
> the mission of "how can we do this job with less people and
> less talent". Think of it this way... 1 reporter records 1
> audio track on the condition of roads during rush hour.
> This one track is then imported into 8 stations' on air
> computers which is then played by automation or an actual
> live jock. The spot is is then scheduled like any other in
> the system and there ya go... one report recorded by one
> person and it's on all 8 stations. Oh I'm sorry... did I
> forget about the "I'm whatever my name is for 93-3 FLZ"?
> Nope, get ready for traffic, news, and whatever else you
> thought would never be dumbed down and automated to the
> smallest staff possible.... And I'll leave you with this...
> Tampa is also reporting traffic for Sarasota/Bradenton and
> as far south as the Ft. Myers/Naples metro. The Orlando
> office is reporting for the Jacksonville group and the
> Cocoa/Beach Melbourne stations. And go ahead and tune in
> 610 WIOD on the weekends or overnights.... Yep, that's your
> guy in Tampa doing it. Enjoy!
>

...hence the phrase: "less is more"...
 
Re: The CC Way / Traffic Reports...

> Tampa is also reporting traffic for Sarasota/Bradenton and
> as far south as the Ft. Myers/Naples metro. The Orlando
> office is reporting for the Jacksonville group and the
> Cocoa/Beach Melbourne stations. And go ahead and tune in
> 610 WIOD on the weekends or overnights.... Yep, that's your
> guy in Tampa doing it. Enjoy!

Yep, if conditions warrent a traffic report on the overnights/weekends on a CC station in Nashville, they are reported from... get this... Atlanta!!
 
Re: The CC Way / Traffic Reports...

"one report recorded by one person and it's on all 8 stations."

All Gary McHenry -- all the time... It has a nice ring to it.

"Tampa is also reporting traffic for Sarasota/Bradenton as far south as the Ft. Myers/Naples metro." You left out Punta Gorda.

"The Orlando office is reporting for the Jacksonville group and the
Cocoa/Beach Melbourne stations." You left out Tallahassee/Panama City.

"And go ahead and tune in 610 WIOD on the weekends or overnights.... Yep, that's your guy in Tampa doing it." Tampa does only weekend nights after 5.

"Enjoy!" As long as the information is accurate, I could give a crap if the reporter is in Boise. Stations across the country use Alan Archer's weather reports for years. Many use the Weather Channel's audio service from Atlanta. Does that matter?
<P ID="signature">______________
[email protected]</P>
 
> This post on the Bright House Networks Tampa Bay Radio Board
> was sponsored by Ker's Winghouse, the Bay Area's Number One
> Sports Restaurant with seven wonderful locations near you!
>

CT..that is HILARIOUS!

Frank Ferarri's hair by "Tress to Impress" hair salon..conveniently located in the old Gateway Mall next to the former J. Byron's store..and the one-time Morrisons Cafeteria. "Home of the bottomless cup of decaf" Ninth Street..St. Petersburg.
 
Re: The CC Way / Traffic Reports...

> "Enjoy!" As long as the information is accurate, I could
> give a crap if the reporter is in Boise. Stations across
> the country use Alan Archer's weather reports for years.
> Many use the Weather Channel's audio service from Atlanta.
> Does that matter?
>

Thus the attitude that brought deregulation into force.

You could care less that your neighbors and co workers are bumped from a local station to save the corporate giants money, lol

Save the flame, boy. The fires out, the barn is burned down, the horse is long gone.
 
> > This post on the Bright House Networks Tampa Bay Radio
> Board
> > was sponsored by Ker's Winghouse, the Bay Area's Number
> One
> > Sports Restaurant with seven wonderful locations near you!
>
> >
>
> CT..that is HILARIOUS!
>
> Frank Ferarri's hair by "Tress to Impress" hair
> salon..conveniently located in the old Gateway Mall next to
> the former J. Byron's store..and the one-time Morrisons
> Cafeteria. "Home of the bottomless cup of decaf" Ninth
> Street..St. Petersburg.
>
Transportaion for Jeff Laurence supplied by Julie's Limo...call Jeff today on your Alltell wireless....pound star 99...
 
CC commercial

Wake up. They've been doing that for over a year now.

(and everything CC does is a "ploy", right? If Cox or CBS does it, it's called "tactic" but Clear Channel only pulls "ploys" to fool or manipulate their listenrs).


> Now it's with their traffic updates. They're now having the
> crew that's reporting the traffic introduce the report with
> "here's a Bright House Networks traffic update" and on some
> occasions followed by a "brought to you by Such and Such".
> On said occasions the report will immediately be followed by
> a fifteen-second commercial for said sponsor. First, it's
> throwing in a 60-second spot ad in the middle of a sports
> talk segment, which I still think is the most retarded idea
> in the history of the format. Then it's those ubiquitous
> five-second ads for Morgan and Morgan. Now it's commercials
> between a traffic report and the program. What's next?
> Switching the format of 100.7 from whatever they have now to
> all commercials? I didn't know they were having this much
> trouble paying off the fines from Bubba! ;P
>
 
(Closed Circuit to Frank)

Hey Frank..interesting thread about old radio production stories going on in the Production board..Let's hear one of yours..
 
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