Re: Bob website
> I was figuratively speaking, of course- they had a number of
> months actually (without quoting 25-54 exactly and breaking
> rules) in the twos recently.
>
> Two things to keep in mind: if they weren't profitable, a
> 10 share might not be good enough. I'd also bet they
> sniffed an imminent Jack sign-on and wanted to strike first.
Well put, and the bottom line ends up being that the door is open for another station to steal their old format, but if they were truely at the bottom of the book, why worry...right?
A much better example comes out of Kingston Ontario Canada, where a Country station had excellent numbers, but the station fliped to Joe FM anyway (Playing anything). The station down the dial switched from top 40 to Country and is getting good numbers. No word on wether or not if, perhaps a rumour of the top 40 station going Jack prompted the change at the station that became Joe though, but if I were running the country station there, I would have kept it country. It had a strong loyal listener base, and the numbers to proove it! <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
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