Other countries manage to deliver quality network programming that hasn't declined over the past 20+ years.
U.S. network executives need to find alternative sources to fund programming and development.
Most of those other countries have a lot of government subsidized TV, like our version of PBS.
When you compare European commercial TV, it looks a lot more like US TV.
But just like radio, when the people pay for the media instead of advertisers, the product is very different.
So yeah, the network executives see their alternate source of funding as subscription streaming.