Arrogance and Greed

[uncamark]

Re: Reality =/= Greed

> My choice would have been WCKG.
>
>
> That would have been my call!!!

I've already brought it up on another thread, but it's worth asking agin: Did Steve Dahl perhaps block 'CKG going Jack because he didn't want to move to the Score, which is the only place Infinity could've put him?

 

[uncamark]

Re: Reality =/= Greed

> Having worked for Arbitron for several years, I'm quite
> familiar with how demos dominate advertiser decision making
> and how stations are a slave to the numbers. Watch for the
> changes that will occur at WGN as they seek to gain a
> younger demo. I'll bet the first to go will be Kathy and
> Judy who must drive the age of the stations listeners into
> the stratosphere.

They aren't that much older than anyone else at the station now. After all, their two personalities most identified with the aged, Wally Phillips and Roy Leonard, are long gone now.

The problem 'GN has is trying to shake off the baggage that Dahl and Brandmeier hit them with for years and years as the Old Folks' Home station. The air staff is definitely younger-thinking now than in the past and they got rid of the most onerous trappings of Phillips' "people-helping-people" philosophy, like the "What's the weather in Buffalo?" and "How do you get to Soldier Field?" callers, but the image is not going to go away immediately. It could help them if they got Kevin Matthews--even though he did his share of mocking at 'GN at other stations and Mancow will still call him a senile old fart, it could be a greater statement that things have changed at 720 than anything else.

 

[regionear]

Re: Reality =/= Greed

> Your entire 'big bad corporate radio' argument goes out the
> window when you include WGLD. That's Susquehanna, Indy..a
> privately held company that made the decision to go to JACK
> because of the reasons David has outlined. Oldies is a 50+
> play in a 25-54 world. Blame Madison Ave. for not realizing
> the shift and making 35-64 a real demo.
>
No they didn't....Susquehanna is SELLING ITS RADIO DIVISION

So they are looking to increase profits...nothing to do with demos

Boy you look stupid!!!

Next time you try and "one up" someone...make sure you aren't a complete moron

 

[regionear]

Re: Reality =/= Greed

> >
> > Screw that....radio is a business that serves the
> > public...hell it belongs to the public...
>
> Actually, in today¿s environment, the govermnment regulates
> spectrum, but not content.
> >

now we all know you are full of sh*t!

Try and say F*ck on the air and see what happens....moron....

 

[RadioAllen]

Re: And once again, the sales people don't get the blame.

> > And if that's true, if you have a big audience that "the
> > advertiser shun" the SALES staff should get fired, not the
>
> > programmers, because sales isn't doing THEIR job in
> talking
> > up the station.
> >
>
> In larger markets, most sales is agency generated, and most
> of the big bucks come from a small number of clients... 20%
> of clients produce 80% of the revenue.
>
> If the agencies have a client dictate not to buy 55+, no
> salesperson on the planet can change that.
>

Sure they can David, but NOT at the agency level! They need to take that message and the benefits the audience brings straight to the client. And, if they've properly done their homework, they'll be able to address the objectives of the client at the same time. The 55+ audience today is not the same kind of 55+ audience of the past.