kilamanjero said:
bringbackradio said:
From the looks of the top 2 portion WALR is only four share points below WVEE. With the shuffle of talent going around at the heritage R&B powerhouse due to Frank Ski's departure I predict Cox's flagship urban will dethrone V-103 for the first time in history next report - overall audience and the respective urban audience.
Doubtful, and I'll tell you why. The 25-34 year old audience, which makes up the majority of Atlanta's urban music listeners aren't going to go for an "all R&B" station. They like hip-hop and R&B music all the same regardless of the trends of the BDS hip-hop/R&B charts. V-103 has the advantage of being a full-service urban contemporary which spins contemporary and old school R&B, hip-hop, and urban gospel all the same in a given daypart. This fact alone allows for "programming freedom" for V-103 compared to Kiss 104.1, if V wanted to they could go "heavy R&B with a little hip-hop" during midday daypart and erode Kiss audience while still competing with Hot 107.9 and Streetz 94.5.
Kiss 104.1 like Majic 107.5/97.5 have an "appeal" issue in this market due to this market's larger than average 25-34 year old age block compared to similarly composed southern radio markets.
kilamanjero said:
bringbackradio said:
From the looks of the top 2 portion WALR is only four share points below WVEE. With the shuffle of talent going around at the heritage R&B powerhouse due to Frank Ski's departure I predict Cox's flagship urban will dethrone V-103 for the first time in history next report - overall audience and the respective urban audience.
Doubtful, and I'll tell you why. The 25-34 year old audience, which makes up the majority of Atlanta's urban music listeners aren't going to go for an "all R&B" station. They like hip-hop and R&B music all the same regardless of the trends of the BDS hip-hop/R&B charts. V-103 has the advantage of being a full-service urban contemporary which spins contemporary and old school R&B, hip-hop, and urban gospel all the same in a given daypart. This fact alone allows for "programming freedom" for V-103 compared to Kiss 104.1, if V wanted to they could go "heavy R&B with a little hip-hop" during midday daypart and erode Kiss audience while still competing with Hot 107.9 and Streetz 94.5.
Kiss 104.1 like Majic 107.5/97.5 have an "appeal" issue in this market due to this market's larger than average 25-34 year old age block compared to similarly composed southern radio markets.
V-103 has a well invested playlist to where they can play an urban AC artist and not alienate listeners who average 23 years old. It's not easy to sprinkle in, say, a Luther Vandross title in between a Lil Wayne and TI title for one, but they do show respect such artists (i.e. Anthony Hamilton or Eric Benet) who has a show in Atlanta on a given night by playing their songs during their in studio visits. That may not keep a 45 year old music lover around to tune in but V-103 makes it work.
Outside the syndication and weekend mix shows, both Kiss and Majic manage to do a good job of being contemporary R&B leaning stations without having to throw in an 80s era hip hop title or two a day so far. It is amazing they don't have to resort to billing as "HOT urban ac" while doing so due to the evolution of the urban ac, and Kiss can only get away with sprinkling a 70s soul title or two every hour. As long as Majic still has Michael Baisden who specializes in 60s/70s titles there is still something to fall back on. Now that I think about it Atlanta is the fastest growing radio market where age tends to dilute music selection unlike many of its counterparts.
