whitfm said:
One statistic to confirm what I'm saying about lack of overall southern interest in hockey:
According to ESPN, five of the six NHL teams located in the southeastern United States (Atlanta, Dallas, Florida, Nashville, Carolina) finished between 20th and 28th of 30 teams in average attendance numbers this season (Atlanta was #28). The highest-ranked southern team on the list was Tampa Bay at #18.
Link goodness:
http://espn.go.com/nhl/attendance
I can't speak for Atlanta or Dallas but in Phoenix we have a sizable hockey fan base as evidenced by the long tenure of the old RoadRunners but when the NHL came to town they made several stupid decisions.
1. Located the building on the West (read 'poor') side of town where the major Hispanic population lives - not a lot of hockey fans living close by. They had an option to locate the building at the eastside crossroads convenient to both public transportation and two intersecting freeways but noooooo. It was decided to place yet another generic shopping mall at that site and put the hockey building out in the pasture lands.
2. Scheduled the majority of their games on weekday evenings where it is almost impossible for fans to get off work then get a bite to eat then get to the stadium in time for face-off.
3. Average drive time to the stadium from anywhere east of central Phoenix is in excess of 40 minutes and possibly a lot more depending on how far out one is. In short, a terrible commute with no public transportation available.
4. Within the first two years virtually disassembled the relocated team and sold off all the stars making the team non-competitive. Over time this has been reversed but the financial troubles left over from those days almost guarantee that the salary cap will always be a huge burden for this team.
5. Hired a former star as coach then manager (Gretzky) who (a) didn't live anywhere near Phoenix, (b) did virtually no marketing for the team (c) couldn't coach.
Fans here will support sports teams but only if they feel they are getting their monies worth. They haven't. With everything else going wrong the team has to at least win and they haven't.
This is a textbook case of mismanagement by virtually everyone involved.