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Atlanta's Getting Wild

They just added Katy Perry - Firework and re-added La Roux - Bulletproof and FloRida - Club Can't Handle Me. Also noticed on their website under "Our Playlist" they have 117 songs now including more Justin Timberlake (Cry Me A River and Like I Love You), Akon - Don't Matter, Baby Bash - Cyclone, and Sean Kingston - Take You There. I think it's good they are adding recurrents to mix it up more, but they also need to add more new music - there's at least 5 new songs they could add. It's not much, but it would make a huge difference.
 
KDM 7000 said:
The whole Atlanta top 40 & rhythmic situation is so mind boggling. Honestly, it was this same exact situation that officially got me into radio in the first place some years ago when I was younger; I moved to Atlanta as a kid and discovered how different things were and wondered why things were the way they were radio-wise and why I couldn't hear all my favorite (and not so favorite) songs here, like I did in other places. Flash forward some years later; I learn, obtain more knowledge about why radio operates the way it does, yet still can't seem to fully understand the Atl. market and why certain things (can or) simply just can't happen here.

I really think it's simple man -

Atlanta has two huge Urban stations and two huge Urban AC stations, so the market for Rhythmics and Rhythmic-leaning CHRs is blocked - No other major market even comes close to this situation

If you're talking about adding new music late, though, I have no clue lol
 
I'm talking about how, ever since the loss of Power 99, every top 40 or rhythmic in Atlanta never really failed, but somehow managed to just be the format that was "in the wrong place/wrong hands at the wrong time". The Beat.. they never failed, but they just so happened to be owned by the company that figured out and decided if they flipped their fm to newstalk along with am, their overall ratings would improve. WWVA JUST HAPPENED to pop up - on a signal that is not giving the station all the power it deserves. Also, out of all stations, WWVA seems to be the one with the "strange things" happening to the music playlist as the PD change occurs (I guess people are saying the same thing is happening at Star - which, ironically, is a station that was ONCE a top 40..). And speaking of Star, for the longest time, they had a big signal, could've gone more rhythmic, but chose to be heavy on the ac lean for many years. Then WWWQ and WBTS (FINALLY) popped up, WWWQ just happened to be owned by a company that would eventually be bought, causing the station to change. WBTS lasted a good ten years, but (like I said earlier), they just happened to be in the "wrong hands at the wrong time" as well.

Notice how these series of coincidental catastrophic events always happened in top 40 or rhythmic side of things. Most of the other stations seem stable.

I guess one could argue the same thing happened to the rock stations and soft rock as well, so I can't really say the Bermuda Triangle Effect ONLY happens to the top 40 and rhythmic formats. One could also say I should notice that unlike some other formats that just failed and disappeared, I should count my blessings that my favorite ones were always reattempted every time a bad circumstance hit. Maybe they weren't as lucky as the "invincible" urban stations (with steady owners, music pd's/playlists, and consistency), but they surely weren't as lucky as the other Atlanta formats that were actually tried once, failed, then never came back at all.

Anyway, Q100 is sounding pretty good and "proper" right now, and I believe- if given time and an appropriate signal, WWVA COULD EASILY be everything that it has potential to be as well, especially nowadays, with all the changes and evolutions that have taken place in rhythmic music recently. Urban and Rhythmic no longer share as many songs as they used to, now that music has changed and a lot of urban influenced pop & r&b today don't cross over into urban like it did when hip hop itself was "the new pop" that was dominating the charts in the mid 00's. I can see urban continuing to do well in Atlanta, but I truly believe a proper rhythmic/rhythmic top 40 - ON A FULL POWER SIGNAL can earn its way right up and surpass at least one of the four Atlanta urbans in ratings. I believe there are more people who are into urban sounding music that also want to hear some variety sounds with their urban influenced sounds than people think, rather than strictly hearing one particular urban style sound. But, of course, if a rhythmic is not available, they will settle for something else that's "good enough" or "somewhat good enough" as a quick source of music from time to time. I doubt that the "wierd playlist issues" will effect WWVA's cume though, since the average listener only listens for a brief period of time and will not notice one song, a few, or all the songs that are oddly disappearing and coming back to WWVA's playlist a week or two later. They'll think it just wasn't playing at the times they were listening. On top of that, the songs that are vanishing and coming back are hits, so it's not like new listeners will be unfamiliar with the recurrents that are "mysteriously reappearing on the playlist".

Q100 is great, but the whole thing would just be "incomplete" without WWVA. WAMJ, WHTA, and WVEE are not only different from each other, but are all a lot more different from WWVA than many people think, and the ones who love the WWVA sound will easily see the differences.

AS FAR AS NEW MUSIC:
WWWQ has improved with adding new hits "in a timely matter". However, WWVA, for some reason, has something odd going on with their playlist. Not only are new hits by (some) artists that have already been established on their station, lacking, but (like described earlier) there are RECURRENTS (proven hits) that are disappearing and start slowly but suddenly coming back into rotation days/weeks later! It's not even like people could say "those songs that work on top 40's or rhythmics elsewhere wont work in Atlanta", because even Q100 has even successfully added many of them! What's funny is that as soon as WWVA has a mixshow, many of those "missing" hit songs are surely played in those mixes.
 
So who thinks Clear Channel will switch things around and eventually move Wild to a stronger signal (like 96.1)? Is there anyway they can upgrade 105.7? I'm not sure how all that works.

Also, I've been listening to Wild 94.9 in San Francisco and... it puts our Wild to shame. :-[
 
Project and Bull are doing fine and here to stay (disclaimer coming on Bull). Wild had one nice month. The weeklies are not encouraging. Don't be surprised to see the station go backwards in November.

Project and Bull are exceptions to a decade of disaster at CC Atlanta. To expect 3 stations to do well would be stretching the radio gods to their limits. And keep in mind they canned the PD who finally got the Bull going up in the ratings. And it's gone backwards since then in weekly trending.

2011 is going to be an interesting year in Atlanta radio.
 
Nyte Ryder said:
Project and Bull are doing fine and here to stay (disclaimer coming on Bull). Wild had one nice month. The weeklies are not encouraging. Don't be surprised to see the station go backwards in November.

Project and Bull are exceptions to a decade of disaster at CC Atlanta. To expect 3 stations to do well would be stretching the radio gods to their limits. And keep in mind they canned the PD who finally got the Bull going up in the ratings. And it's gone backwards since then in weekly trending.

2011 is going to be an interesting year in Atlanta radio.

So what do you think will happen in 2011? If Project and Bull are here to stay, despite Bull going backwards, what will happen to Wild? Having two signals and both being relatively weak, I think it is safe to assume their ratings are going to max out eventually. Having a stronger signal could help them in the long run. Can they upgrade 105.7? I'm not sure how that works or if they would spend the money to do so if possible.
 
Guessing what Clear Channel will do is like betting on a couple of losing teams. It becomes "who sucks less?"

I don't think Wild will move to any other signal in 2011 because competing against Q100 and Star 94 at this point is beyond David and Goliath. If the formatic openings this board so often says are obvious, don't you believe CC would have already jumped?

Wild has a long way to go and sounded a lot better with the old PD versus whoever is calling the shots now. The station sounds young and poorly put together. Mami Chula may be the only mixer in town worse than the guy they got rid off. You would think nights on Wild would be leading the way since that's where the most active audience is. Not the case. Nights so far have been the weakest daypart and it dropped when Mami came on. Star beats them at night 18-34.
 
Who is the new PD? The website still lists Maverick but I thought they got someone else? I actually think their playlist has gotten better (less repetitive) but the lack of new music is very frustrating.

Also, looks like Wild changed their logo. What do you all think?
 
mike7586 said:
Who is the new PD? The website still lists Maverick but I thought they got someone else? I actually think their playlist has gotten better (less repetitive) but the lack of new music is very frustrating.

Also, looks like Wild changed their logo. What do you all think?

Dennis Martinez was the former PD you're talking about. They've also got rid of the "Remix @ 6" and I'm guessing that means DJ Andre Perry is out too. As I listen daily in my car, WILD is sounding exactly like former 95.5 The BEAT. The top of the hourd ID says "this is Atlanta, the Hip-Hop capitol of the World." The exact samething The Beat ran on there top of the hour. Mami Chula's show sounds the same as it did at The Beat, boring and bland. Music wise it's the same basic 20 songs played over and over again like Nelly's "Dream" and Nicki Minaj's "Right Thru Me."
 
ShawtyBlack_ATL said:
mike7586 said:
Who is the new PD? The website still lists Maverick but I thought they got someone else? I actually think their playlist has gotten better (less repetitive) but the lack of new music is very frustrating.

Also, looks like Wild changed their logo. What do you all think?

Dennis Martinez was the former PD you're talking about. They've also got rid of the "Remix @ 6" and I'm guessing that means DJ Andre Perry is out too. As I listen daily in my car, WILD is sounding exactly like former 95.5 The BEAT. The top of the hourd ID says "this is Atlanta, the Hip-Hop capitol of the World." The exact samething The Beat ran on there top of the hour. Mami Chula's show sounds the same as it did at The Beat, boring and bland. Music wise it's the same basic 20 songs played over and over again like Nelly's "Dream" and Nicki Minaj's "Right Thru Me."

Eh, I guess you're right - the playlist is still lacking. So the new PD is Maverick (I thought he was just temporary after Dennis left)? Maverick is from the old 95.5 The Beat, which probably explains why the station is sounding just like it. :-\

No originality left is there?
 
I too noticed WiLD 105.7/96.7 changed the logo, though not really a change, just a 3D logo and still terrible looking.

I found something funny on WiLD's website... if you see the banner for "WiLD-Ass Holiday Bash", the word "ass" on the banner looks like "955". Maybe they're admiting to following the steps of the former "95.5 The Beat"? Just saying. ;D :p
 
I don't see anything wrong with the on-air people or the people themselves, and personally thought the 8:20pm mix was more quality than both the 6:00pm one, and the one that often repeats every Friday from 9:20-10:00p.

However, I'm surely hoping someone comes in and fixes the somewhat "funny", or incomplete regular playlist.

There are some current, established, "guaranteed" hits that are blatantly being ignored or "missed", somehow. A brief example would be certain undeniable, current hit releases from WiLD artists, like; Bruno Mars, Pitbull, Chris Brown, Enrique Iglesias, and a future possible "heater" on the way from Dr Dre, ...and I'll just leave it at that. I wont even go as far as to suggest P!NK or Mike Posner (although they COULD sensibly add those in to fit the entire overall music flow of the station).

That's all.  8)
 
Maverick was nice enough to write me back about why they are doing what they are doing. Thought some of you might be interested in it...

"We continue to test all of our current titles as well as “older songs” to try and perfect our blend of pop and rhythmic music. Unfortunately songs like Trey Songz “Say Aah” Pitbull “Hotel Room Service” and Black Eyed Peas “Rock That Body” did not test positively with our target audience.

WiLD is in an extremely critical and important phase as we continue to attract new listeners each and every day. While more established stations are able to “break” new music we have to remain as familiar as possible so that a new listener does not tune into a song that is not a proven hit and thus causes them to tune out.

The new tracks from Chris Brown, Bruno Mars and David Guetta have all cracked the top 20 within the last week and are titles I’m sure we’ll get to soon. However, new Enrique, Taio Cruz and Far East Movement have not even cracked the Top 40 on the Rhythmic charts. As I’m sure you’ll agree from a programming stand point sometimes it’s better to wait and see if a song really pans out before you officially add it to the playlist…. Even if it is already in power rotation in my car!"


Looks like they are testing and trying to get a feel for what works and what doesn't, which explains why some songs are disappearing then re-appearing on the playlist. Hopefully once the station becomes more established they will be less hesitant to add new music.
 
mike7586 said:
The new tracks from Chris Brown, Bruno Mars and David Guetta have all cracked the top 20 within the last week and are titles I’m sure we’ll get to soon.

Well that makes sense. That's pretty much all I was really concerned with.
Without at least those artists, things seem incomplete, playlist-wise. I do wonder if the Pitbull & T-Pain "hey baby" is also testing poorly? That would come as a shock to me if it is.
 
KDM 7000 said:
mike7586 said:
The new tracks from Chris Brown, Bruno Mars and David Guetta have all cracked the top 20 within the last week and are titles I’m sure we’ll get to soon.

Well that makes sense. That's pretty much all I was really concerned with.
Without at least those artists, things seem incomplete, playlist-wise. I do wonder if the Pitbull & T-Pain "hey baby" is also testing poorly? That would come as a shock to me if it is.

Yep, I agree and I don't know how those songs wouldn't do well, but in Atlanta you never know I guess. I'm kind of bummed about Pitbull - Hey Baby and they are still playing Rick Ross - Aston Martin Music, which is urban and not really rhythmic. Sigh...
 
I'm guessing you sent this email some time ago because things have changed chart-wise since then. I also see what I suspected is true - Pitbull "hey baby" is almost in the top 10. I didn't even know it was actually that high in rhythmic charts.
 
KDM 7000 said:
I'm guessing you sent this email some time ago because things have changed chart-wise since then. I also see what I suspected is true - Pitbull "hey baby" is almost in the top 10. I didn't even know it was actually that high in rhythmic charts.

Emailed him 5 days ago, got that email response from him today (Sunday)... so not that long ago at all.
 
Hmmm... well some of those songs that were not in the top 40 rhythmic over a week ago are certainly in there as of the very latest report. Maybe Enrique Iglesias's hit isn't exactly promising yet, but the Fareast Movement and Enrique tracks have just cracked the top 40 rhythmic - at least from the data I'm seeing. P!NK is in there, too (and I only mention P!NK since they do have Katy Perry and La Roux in rotation).

In a related note, I never even knew that Waka Flocka Flame and Rick Ross were that high in the top 20! It also looks like Keri Hilson's "pretty girl rock" will enter, so.. let me prepare myself to tolerate that one. I love Keri, but... not that song.
 
Hmmmm, Atlanta is a big music making market so I always wondered about the whole testing strategy. With that being said, I guess smaller markets don't test since they are the ones to break new music first and we jump on late! I guess that was the same strategy 95.5 The Beat used too.
 
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