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Beasley Ft Myers

T

twinsfan

wtf has happened to K Rock and 99X? I've never seen such low numbers on WRXK, and am curious as to what has happened...
 
Yeh..I heard Cowhead was beating them..uh..oh wait..nevermind!
 
I used to work at WRXK, and worked against them. I know the folks in house know how to do radio, you can't tell me WARO is offering such a superior product. Worked with members of WRXK's staff, so I know there are skills. Just curious as to what has caused such a fall from grace from a station that once ruled the market rather easily.
 
I don't know, perhaps the fact that some guy that WRXK used to have in the morning by the name of HOWARD STERN leaving terrestrial radio might have had something to do with the station's weak fortunes of late?

The irony is, Beasley's most listened to station in the market, 55+ fave WJPT, is probably not as big a cash cow as the rock stations are.
 
DToTheJ said:
I don't know, perhaps the fact that some guy that WRXK used to have in the morning by the name of HOWARD STERN leaving terrestrial radio might have had something to do with the station's weak fortunes of late?

The irony is, Beasley's most listened to station in the market, 55+ fave WJPT, is probably not as big a cash cow as the rock stations are.
Click to expand...

I don't know if irony has anything to do with a 55+ station making less money than a rock station (if that is the case), even though it's 12+ numbers are higher.

Have you heard of the term "Money Demo"?
 
But of course. But historically, stations that skew older demos don't bill well. It's what claimed WCBS-FM (version 1) and most recently, WQCD (Smooth Jazz) in New York. It's the reason why most "oldies", standards and classical music stations are a rarity on commercial radio these days. Surely, WDUV in Tampa is likely in the same pickle: another first-place showing in the "beauty contest" that is 12+, but I'd be curious to see what their "money demo" is.

For a local example, look no further than WRLX in West Palm Beach. The high-rated "Classy" station recently flipped to Spanish.
 
so I take it no one on this board really knows what the reason is for WRXK's fall from grace in SW Florida...it seems to me that if they follow the lead of former Cap Cities and current Citadel properties KQRS and KXXR Minneapolis and have WRXK target the 25-54's and sprinkle in new music from some of the 25-54 core artists (Tom Petty, John Fogerty, Eagles etc., music that gets no exposure on mainstream radio...The new Eagles is getting airplay on country stations for Christs sake) and 99X hits the 18-34's, Beasley should be printing money on the Gulf Coast...just a bored former SW Floridian doing some head scratchin' from a distance
 
DToTheJ said:
But of course. But historically, stations that skew older demos don't bill well.
Click to expand...

If you know this, why would you think it's ironic that "Beasley's most listened to station in the market, 55+ fave WJPT, is probably not as big a cash cow as the rock stations are."??????
 
I'm starting to think that some people participating A) Don't know what they're talking about, and B) Can't follow a simple conversation thread on a message board.
 
What? Shoehorns are so turned puple in Winter. Therefore according to this, you would have to have really inside raman noodles on a STRAIGHT edge right? I thought so.

Free terrific!
 
twinsfan said:
so I take it no one on this board really knows what the reason is for WRXK's fall from grace in SW Florida...it seems to me that if they follow the lead of former Cap Cities and current Citadel properties KQRS and KXXR Minneapolis and have WRXK target the 25-54's and sprinkle in new music from some of the 25-54 core artists (Tom Petty, John Fogerty, Eagles etc., music that gets no exposure on mainstream radio...The new Eagles is getting airplay on country stations for Christs sake) and 99X hits the 18-34's, Beasley should be printing money on the Gulf Coast...just a bored former SW Floridian doing some head scratchin' from a distance
Click to expand...

This has always been the Beasley's problem with K-ROCK: no new music whatsoever. It's been this way since I began listening to it (off and on) from the late 80's.

Neil Rogers says it best: "That's the Beasley effin way."
 
I worked at WRXK back in '91, and there was a real good mix of classic and currents at that time. With 99X in the same building, its not necessary to play the angry face pierced where do i have room for another tattoo rock, stick to the right stuff and re establish the heritage, if thats possible
 
96.1 K-ROCK HD

While on the subject of the Beasleys...

From the News-Press:

Beasley Broadcast Group is now multicasting on its 96.1 digital signal. K-Rock is still the main station, but listeners with the digital receivers can tune in to 96.1 HD2 “Haney’s Big House.”
Click to expand...

They'll play plenty of Southern rock, blues, Americana, roots and "real" country music.
 
WRXK is stunting right now. All Metallica and no jocks. The imaging is gone as well, with "K-Rock" thrown in every once and a while. Top of hour says something to the effect of "6am Friday morning we'll be ready to rock. Will you?" Should be interesting.

-Brian
 
Medlin said:
WRXK is stunting right now. All Metallica and no jocks. The imaging is gone as well, with "K-Rock" thrown in every once and a while. Top of hour says something to the effect of "6am Friday morning we'll be ready to rock. Will you?" Should be interesting.

-Brian
Click to expand...

I guess they never really "rocked" for the last 20-some-odd years?

Wonder if they'll change to active rock - and add Cowhead for afternoons? Then he truly can be Number 1 in Fort Myers! ;D
 
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