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Beasley Ft Myers

I Gurantee you that more people would listen in on a Pure Hard Classic Rock station with Metallica,Megadeth,Anthrax,Pantera,Van Halen,Whitesnake,Poison,Queensryche,Warrent,SkidRow and more than just whats out there now as classic rock. Classic rock stations play the same bands almost every 2 hrs..some every hour.LOL I hope you dont music direct a station with that explanation, radio by numbers you said? Well of course its by numbers and thats why classic rock stations are all under 3.5 in the ratings. People are tired of hearing the same music for 30 years. There are thousands of people per city that would listen to a harder classic rock station than what is given today. Taking out the 70s classic rock except Led Zep, Rush and a couple others and making it more 80s and early 90s and harder will bring in more people which is more ratings and more $$$$. If you look at #s they wont show Classic Metal cause its not tested out there.. Oh yeah except when station do their Hair shows and they are pretty high up.... Hard on Sat nights on Jrr is doing well from what they say.
 
GG is the consultant I speak of, but this isn't LD, whoever that is. I started the station up from scratch and did pm drive b4 getting replaced by someone the new consultant I brought in myself brought in. I believe they call that irony
 
scottsvb5 said:
<<I Gurantee you that more people would listen in on a Pure Hard Classic Rock station with Metallica,Megadeth,Anthrax,Pantera,Van Halen,Whitesnake,Poison,Queensryche,Warrent,SkidRow and more than just whats out there now as classic rock.>>

One thing is for sure, it would be a great looking crowd of fans showing up at the car remotes!! What client doesn't love to see a whole line of '82 primer Camaro's coming to their place for a free t-shirt and a slice of pizza.

<<Classic rock stations play the same bands almost every 2 hrs..some every hour.LOL I hope you dont music direct a station with that explanation, radio by numbers you said? Well of course its by numbers and thats why classic rock stations are all under 3.5 in the ratings.>>

12+, sure. But radio is a game of something called demographics, TSL, cume. Ask around. 98% of radio users listen less than 2 hours a day to a given station. Why not play the songs everyone wants to hear, all of the time. They want to know that when they punch that pre-set that their station is playing a song they like AND know.

<<People are tired of hearing the same music for 30 years.>>

Like Metallica, Megadeth, Anthrax, Pantera, Van Halen, Whitesnake, Poison, Queensryche, Warrant, SkidRow? I agree. But no one is recording any new mullet rock for a reason.

<<There are thousands of people per city that would listen to a harder classic rock station than what is given today.>>

Agreed. If by thousands, you mean 1,000-2,000, I agree. I still see vintage 80's Camaro's and Firebirds on the road once or twice a year with a faded 95YNF upside down tag.

<<Taking out the 70s classic rock except Led Zep, Rush and a couple others and making it more 80s and early 90s and harder will bring in more people which is more ratings and more $$$$. If you look at #s they wont show Classic Metal cause its not tested out there.. Oh yeah except when station do their Hair shows and they are pretty high up.... Hard on Sat nights on Jrr is doing well from what they say.>>

Sorry brotha, but hair/metal is a very niche thing, like gangsta rap, jazz fusion and Frank Zappa. 95YNF went belly up in Tampa in the '90's even with the biggest and best morning show ever to hit that market (Ron-n-Ron), not because CBS sold it to Cox. A large part of the reason of the plummet in ratings was because Ron-N-Ron left, and also because times changed and that station was branded the hair band station. 95YNF was like a shooting star. It was HUGE for a very short period of time, at the right time in the right place. 95YNF had numbers that will never be seen again. The very thing that built 95YNF, destroyed it. Most hair/metal music has not aged as well as the AC/DCs and Led Zeppelin's of the world. It turns out that hair/metal had a limited shelf life and sounds kind of silly these days, unlike music from most other era's of the last 50 years. I don't know about you, but I want to go back in time and punch myself in the face for wearing that skinny tie with the leather vest, acid washed jeans and curly mullet. Ick.

My friendly, unsolicited advice to you is to get an ipod and load it up with all the hair and metal you want and click "shuffle songs."
 
No offense dude, but your reasons are wayyyyy far off. First off YNF was good but was beaten out by 98Rock cause it was pure rock metal/hair and YNF played too much 70s. Hair/Metal went out cause the record industry wanted a "NEW Sound" and Nirvana helped start it out.

Mullet Rock? Never heard of that 1.Queensyche and alot of them older bands have NEW material out but isnt played cause its "NEW BANDS" that the music industry wants. Only the best of the 80s Bands will get any airplay such as Ozzy, Ac/DC, Def Leppard, Metallica, etc....

Finally I take it your into the 70s rock and dont like the 80s rock or metal. Afterall you liked YNF, but that station was redneck all over it... like alot of classic rock station....Redneck rock. Maybe you dont like it .. I dont know but what does Metal have todo with Cameros? Thats a lame example for music cause Cameros were driven by people liking 70s rock to 80s all types to Todays.

BTW More like 5,000-10,000 more listeners if not even more would listen in to a harder Pure Hard Classic Rock station...just look at the #s now.. 2.5 thats 2nd from last on the FM Dial.... cant get any worse, and yeah Hard on Sat night is doing very well!
 
I LOVED 95YNF back in the day. I like all kinds of music, from the 60's, 70's, 80's (even hair/metal stuff), 90's and today. White Stripes are AWESOME, so that argument is irrelevant. I have worked and programmed Rock, Classic Rock, Country, Alternative, Hot AC and CHR stations. And I have no problem with rednecks. Many of them are the coolest people you will ever meet.

I remember when 98 Rock signed on. All Led Zep, all the time. Greg Mull and his guys launched a great station that I'm sure contributed to the demise of YNF, but 94.9 was already imploding when XTB came on. Medlin can probably elaborate on that better than I can.

Seriously brother, if there were a market for the hair/metal format out there, someone would be taking advantage of it and making money from it. Who knows what the future holds.
 
Yeah it was Led Zepplin all the time.. Im 37 and been in tampa since 91 so I didnt get to be here when 98rock Went Pure Rock but heard the 10 year Anv of it (1st hour). Hells bells was the first song then kickstart my heart was the next.

I didnt mean to bash people in general ( rednecks) but 70s rock is more for 44-54 age group. Classic Metal is more for 30-44..

You are older probably and grew up more on 70s rock, I grew up on 80s rock,.All I ask for is for a classic rock station todo it right and try it out for 6 months min to a year. They dont have to dig deep into a 1-2 hit 80s hard rock band.. Just play the top 50 selling bands from 84-94. Also throw in a Led Z, Rush,Blue Oyster Cult, and more ..1-2 times per hour.. Also Nirvana, Soundgarden,Alice in Chains,Pearl Jam, Collective Soul every 1-2 times per hour.... and leave the other 8-10 songs as Hair bands or Metal.
Metallica "ONE"
Ac/Dc "Hells Bells"
Led Zep "Kasmmir"
Poison "Talk Dirty To Me"
Ozzy "No More Tears"
Skid Row "18 and Life"
Pink Floyd "Another Brick in the Wall"
Whitesnake "Still in the Night"
Alice in Chains "Dem Bones"
Queensryche "I Dont believe in Love"
Pantera "Cemetary Gates"
 
You can't say "bring back a station like 95YNF" because the radio landscape has completely changed from what it was in the late 80's. Yes, it was a great station and was programmed by people, not national research or corporate consultants. And just to clarify some facts here... The all Led Zep was a stunt and was never intended to fly for very long. And secondly, YNF beat XTB regularly till Ron & Ron left. THAT'S when the station lost it's edge.
 
Let's get a few things straight. 98ROCK beat YNF well before Ron and Ron went away. Our night numbers alone with Austin Keyes and myself had 4 to every 1 of thier listeners. We were beating them soundly in every daypart but mornings. Ledge was solidly number 1 afternoons and Ted was solid Middays.
We were the Hair Metal station NOT YNF. Forget the all Zeppelin, Floyd ZZ top smoke screen we were blowing. We came on slinging aquanet like FIRE with all of the "Killer Classic's" of old. It was an odd mix that worked for sometime.

r
 
By design, XTB was killing YNF outside of morning drive. That was Greg's whole plan. If you can't beat them in the morning, beat them the rest of the day. Rather than attack their strength (Ron & Ron), attack the weakness (the music). R & R had taken over the entire image of YNF. We just took the position of taking them out daypart by daypart, starting with nights. Rig, Austin, Ledge, then Ted. (Hell, Kelly Kasy if anyone remembers her!) We took them out the other 20 hours a day. Then when Ron and Ron left, they had nothing.

That's what set us apart from the rest of the world. Jocks that really connected with the listeners and the fact that we played what those listeners wanted to hear. Yeah, we were founded on hair bands. But, we were one of the first in the country to accept the Seattle Sound. Shit, we played Pearl Jam "Alive" for 6 months in a current rotation LONG before they were a hit.

To try and keep this on topic, I don't think the recent changes (or lack of) to K-Rock will make much of a difference. I hear that they are trying to have a renegade attitude. It seems they are trying to have a broad music image. But, the change in musical direction is not NEARLY enough. Playing the same classic rock with 90's and hair mixed in will not work. On top of that. They are running imaging that is trying to have attitude but, in the wrong way. It berates the listener. I don't think telling your listeners that you don't care what they think is going to make them write you down in the ratings. But, hey....I could be wrong.

-Brian
 
95ynf

95ynf (it's lower case letters, remember?) killed themselves much in the same way Q105 did around the same time. In 1989, 95ynf was an upper demo rock station playing about 80% classic rock and attracting great adult numbers and getting the 18-34's by default. Then the "new" 98 Rock comes along in 1990 and grabs those 18-34's. What would be the smart thing for 95ynf to do? Obviously the smart thing would have been to hold on to the large remaining adult rock audience, especially since your only classic rock competition is suddenly gone. But nope, they went younger. They blew off the adult audience who found no reason to listen anymore (outside of Ron & Ron), eventually paving the way for a healthy 5 share debut for "102.5 The Point" about a year and a half later.
 
Both Medlin and Big Rig are correct. I met them and talked to them personally on many occassions, but I'm sure they dont remember me.. hahaha.

Anyways they are correct and 98ROCK did what people wanted to hear. NEW MUSIC.. and at that time.. It was the hair and metal bands. As a business.. YNF by 93 should of went all seattle and grunge before 98ROCK went totally that in 94 (around abouts). People were tired back then of hearing 70s Rock mixed with 80s.. and it still shows today with low ratings in classic rock. Also 98ROCK was fun... they had their top 9 at 9 and the forgasm or however you spelled it..... it made people want to call in and that made the station FUN.

Thats whats lacking in Classic Rock, Fun hard-rockin nonstop music, How about 1 hour of a 4gasam 3 winners for a hour pick 4 songs..say 11pm-12am people would be calling in to get their 4gasam played!!

Also again, Im not saying we should be playing Prettyboyfloyd,EnuffZNuff,LondonQuireboys,EYES,BrittanyFox 2-3 times per hour as classic rock.. Just throw in Dokken,Queensryche,Ratt,Winger,Warrent,Bonjovi,Cinderella,WhiteLion,Steelheart(yeah they did have "Angel Eyes" #1 song),DangerousToys, and more mixed with Pantera,Metallica,Megadeth,Iron Maiden,Anthrax,Savatage and yeah even Slayer at times or night cause they are requested alot. Then you add 1-2 songs per hour from the killer classic 70s and 1-2songs per hour from Alice in Chains or Seattle Bands..even collective soul....so 8 songs would be of HardRock or Metal per hour out of the 12. OK Sorry for rambling,, but thats my point of what classic hard rock should be.. and it would be fun to hear them all the time..
 
Brutal is the Eagles,Who,Doors,Stevie Ray Vaughn,Free, and well most BORING 70s early 80s. Is classic rock for 45-54 age range now?Dont get me wrong, I love Led Zep, Alice Cooper,Blue Oyster Cult and others.
 
talkin about what I heard on the air friday afternoon...that afternoon team and the music mix. If it works for em, more power to em. Very small market sounding
 
talkin about what I heard on the air friday afternoon...that afternoon team and the music mix. If it works for em, more power to em. Very small market sounding



It has worked there and probably still will...Who cares if it's not "major" sounding? If it connects with a hammerhead in the demo, awesome. The WWF never pretended to be the MLB.

I've heard them. They sound decent and funny. They seem to have something against the females.....their backpocket ace IMO. Great delivery on that topic
 
been listening online to WRXK for the last week, its a flamethrower thats for sure. How do you think its new position and classic/active approach will effect 99X?
 
what people are forgetting or maybe just don't realize is that WRXK was BUILT on personality. Not music. Not promotions. Strong personality. Going back to the late Joe Scott in his heyday. The station desperately wants to go back to those days, but have decided to do it with almost NO personality. That's what we have to thank the "Bobs" and the "Jack's" of the industry for. As long as BOB in Ft Myers continues to have the kind of success it is having, with NO jocks, the argument will forever be "what do WE need jocks for, BOB doesn't have any".


Resting the station's success squarely on Stan and Haney's backs is a huge mistake. They have failed miserably in mornings. They haven't changed their show in 10 years. It is stale. Mark Steele, who was fired over a year ago for bad ratings, is now doing mornings....badly. (and by badly I just mean with as little personality as possible..."That was ______, it's 64 degrees outside, and here's _____ on Krock")

This, I feel, will also fail for WRXK. The new music makes no difference at all. The main competion, WARO, is playing much of what WRXK is playing...I'm also sure that WARO will start to mirror more of Krock's new position as well. The more confusion ARO creates, the better they do.

Stand back and watch...and in 6 months when the ratings go down even further...remember this post. You heard it here first.

By the way, there will be NO impact on 99X. X is geared to a younger male and they own it. Great morning show in Zito and Garrett and tons of personality all day. No ONE who listens to X will all of a sudden tune to Krock cause they're playing Metallica.

I'm sure now the moderators will delete this post for being negative. But if real radio discussion is what you want this post is as real as it gets from someone who knows the situation very well.
 
hopefully corporate radio will soon discover that imitating an ipod all day is not the way to go, my son has actually called the station I'm at now an ipod with commercials. Not exactly a ringing endorsement to get listeners on board. Localism, personality and compelling content are essential ingredients to make any station successful, and the mistake that corporate radio management continues to make is when it gets research back from listeners is misreading the data. The main complaint is too many commercials and too much jock talk, or as management calls it "babble". Who else uses that term other than dinosaur consultants and owners looking to cut? Commercials we can't do anything about yet, other than try to make them as entertaining as possible, but there are two types of jock talk, content, and clutter. And consultants tend to package those two as one entity, which is a huuuge mistake...
 
The main complaint is too many commercials and too much jock talk, or as management calls it "babble". Who else uses that term other than dinosaur consultants and owners looking to cut? Commercials we can't do anything about yet, other than try to make them as entertaining as possible, but there are two types of jock talk, content, and clutter. And consultants tend to package those two as one entity, which is a huuuge mistake...


well said
 
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