Santos said:Out of respect for my KHHL team in Austin... KHHL was #1 Spanish in the last book (12+ and 25-54), and was Top 3 in All Austin 18-49, and did very well.
As a program director, I am proud of my team in Austin. They did a great job with La Ley.
The cume reach of KHHL was not 28,000... It would range from 90,000 to 108,000 (depending on the Arbitron diary wobbles that the market would face). It competed directly with a respectable KLQB-FM.
Also, you tend to forget that KXXS (only, without the simulcast) would hit about a 2.0 share (12+), before KHZS flipped to Spanish Pop in September 2008 (which a few weeks ago, KHZS moved out of Spanish Pop and into Regional Mexican as La Jefa).
So the demise of KHHL and KXXS was due to what? Also, why did KHZS dropped Spanish Language Pop? Are you saying that KXXS beat KHZS?