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Boston radio ratings October 2020

brassband said:
How likely is a switch during football season, when EEI has the “Patriot Friday-Patriot Monday” relationship?
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Who knows? This is the very same company that was planning a relaunch of WAAF earlier this year, then just 2 weeks before the promoted relaunch, the station was just suddenly sold instead.

There was not even as much as a hint of them doing that while hyping the station with the so-said relaunch.
 
Retro said:
Who knows? This is the very same company that was planning a relaunch of WAAF earlier this year, then just 2 weeks before the promoted relaunch, the station was just suddenly sold instead.

There was not even as much as a hint of them doing that while hyping the station with the so-said relaunch.
Click to expand...

“K-Love” probably made them “an offer so good they couldn’t refuse” and they grabbed it. That seems to be the way some of their station purchases work.
 
TheBigA said:
Funny how so much of the speculation is about Entercom. They have so many problem areas.
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When problems keep growing, and every "fix" worsens the situation, it's time to question the top management.

Example: of 18 Entercom country stations in PPM Markets (including WNSH in all 3 tri-state markets), only 5 were up from September (when the changes in all the country stations were made) to October (first full month of the major changes). Of the 5 that increased, 3 of them were up just 0.1.
 
If they were to flip 93.7 to Christmas maybe they'd keep current format on 106.7...would they have two all Christmas stations, simulcast or whatever?
Red Sox and "Pats Mon." deals in effect, though.
One idea--Big format to 93.7 with Greg Hill as AMD and otherwise jockless and...who knows what...to 103.3...with Pats Mon being on Greg's show?

I can't imagine a two month period of 2 FMs simulcasting.
Some EEI contracts (Dale Arnold?) up at end
of year, maybe.
 
@bostonradio tweet:
"Just had a quick conversation with an Entercom insider on my way to Dunks....in a snowstorm.
Boston odds fell to 20% this morning. LA(the legendary KROQ 106.7) is now sitting at 70%....The situation remains fluid. We are watching this story as it develops...," https://t.co/8q6CDffxHx
 
My gut feeling is that whatever happens will be in L.A. And if we are going by the 5:00PM standard weekend launch, then we will have to what another 2.5 hours!
 
brassband said:
How likely is a switch during football season, when EEI has the “Patriot Friday-Patriot Monday” relationship?
Click to expand...

I would be very surprised if WEEI goes anywhere. Wasn’t it a top five biller in 2019? I know 2020 has done a number on billing everywhere, but I would be beyond shocked if revenue dropped to the point where WEEI is no longer profitable.

Plus, Entercom wants Sports talk in all of the major markets. WEEI is critical to this mission.
 
Re:

I think the station in question is either Power 96 in Miami or one (or even both) of the two underperformers in L.A.

I certainly wouldn't rule out WEEI, though. Given Entercom's commitment to sports radio, that would be a stunning move. If they were to flip, I suspect it would be to another spoken-word format, one that could still easily accommodate play-by-play broadcasts.

Ya know what? I'm going to add WNSH to the list, too, just for the heck of it. The odds of them being the station are pretty low, but they deserve a spot on my top 15 list.
 
Example: of 18 Entercom country stations in PPM Markets (including WNSH in all 3 tri-state markets), only 5 were up from September (when the changes in all the country stations were made) to October (first full month of the major changes). Of the 5 that increased, 3 of them were up just 0.1.
Click to expand...

WYCD in Detroit performed well in key demos, but then again, one of the national shows is based at that station, and WYCD also made some wise music tweaks within the last 90 days.

The most glaring example of underachieving has got to be WUSN in Chicago. Direct format competitor bit the dust yet the ratings needle only moved a tiny bit! WUSN has been underachieving in the ratings for quite some time. Ditto KMNB in Minneapolis.
 
Re:

As others have written on the NYC board, might the "shocking" move be a breakup of the AM 660 / FM 101.9 simulcast in NYC?
 
raccoonradio said:
@radioinsight tweet notes a bunch of stations
flipped to all Christmas today (would any emerge later with a new format?) including in Seattle, San Diego, Detroit and Buffalo..but is that the "unthinkable" they referred to on Fri or simply talk of Yule flips? They add all are the usual AC/soft AC type

https://twitter.com/radioinsight/status/1322923518363840512?s=19
In the thread:
"See previous tweet about them and others from Friday."
Click to expand...

The rumors of top brass jetting in to one market or another would indicate something more significant than an earlier flip to Santa, snowmen and seasonal schmaltz, at least in those markets. "Switch to Christmas music right after Halloween this year. The masses could sure use an opiate," is a message that could be far more economically delivered to the stations by email or phone call, albeit not with the overt reference to Karl Marx.
 
Someone Tweeted the biggest unthinkable that I could see coming; taking WCBS-FM format in NYC, and flipping it to a yet to be determined format. As you all know, it is only rumors right now.
 
TheBigA said:
That would be like ROR flipping.
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Agree. It would make no sense. Both stations have found a way to play older music and still maintain a large audience in the "sacred sales demo." Unless the insiders-only numbers are showing under-55s jumping ship for something more contemporary, flipping either to anything else would be suicidal. Even if there are too many geezers listening, just a tweak -- removing the remaining '70s through early '80s titles, or adding more late '90s or even early '00s -- would get rid of them with a minimum of damage to the core audience.
 
Better a year too early than a year too late is the philosophy of Bill Belichick so maybe they are going with that if they do make a big switch.

I am wondering when WBOS will get some heat ?
Not for this market, morning show and now falling backwards again in the ratings.
 
freqlost said:
Better a year too early than a year too late is the philosophy of Bill Belichick so maybe they are going with that if they do make a big switch.

I am wondering when WBOS will get some heat ?
Not for this market, morning show and now falling backwards again in the ratings.
Click to expand...

Heat never seems to matter with WBOS. It takes its own sweet time changing anything, and when it does, nothing really happens share-wise. (I know better that to say "ratings" around here, seeing how David always corrects us ignorant mere mortals on the proper terminology!) What could Beasley do with it that would improve cash flow significantly? The Boston market doesn't seem to have any profitable format holes left, and hasn't for a while. Maybe if EMF is finding WKVB a cash cow, it could take WBOS off Beasley's hands, plow the endless donation stream into WBOS and have a whole-market signal for K-Love, moving Air-1 onto 107.3.
 
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