They gave up on their HD2 channel. It's been off the air for months. It's last format was the "Men from Maine Channel".
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Boston radio ratings October 2020
- Thread starter DavidZ
- Start date
They gave up on their HD2 channel. It's been off the air for months. It's last format was the "Men from Maine Channel".
Which means nothing. Advertisers weren't buying the HD2 and the audience for it was too small to measure.
MassMusicMan
Banned
How do you figure?
I interpreted that as a poorly punctuated "not-for-this-market morning show," referring to the non-locally-originated programming during those hours.
I know that. I just thought they'd keep running some sort of low or no-cost automated programming on it like some of the others.
That would be nice, but I guess additional subchannels are money pits for stations that aren't using them to feed translators. Stations here in Connecticut have dropped some music subchannels in favor of talk (from co-owned AM stations). And Connecticut Public Radio refuses to do anything with HD but duplicate its main signal on HD1. Irritates me no end when I go to Vermont and find little VPR putting classical on HD2 and the BBC World Service on HD3 on its news/talk stations.
MassMusicMan
Banned
It's honest, it's funny, and it's intelligent-sounding. It's precisely for this market.
The morning show finishes ahead of Greg Hill on some days which is apparently not hard to do thesedays.
Well, it almost been a week, and there hasn't appeared to be any real "unthinkable" format change at all. Was it all just hype, or did the CEO decide to be a chicken out, Or was it that poorly kept secret about the Entercom Sports deal instead?
As part of this exchange, Entercom got all-sports WTEM-AM + FM translator in Washington DC.
The "unthinkable" flip might be WJFK-FM flipping from sports talk to some music format.
Except that WJFK is billing as much as WTEM... the two sports stations are both decent billers. And both are top 10 billers in the market.
Of course, in that market WTOP bills as much as the next 6 stations combined and takes a full 30% of the total market billing!
I have no revenue research on two competing sports stations owned by the same company. Can they expect to retain that billing once they're co-owned?
Isn't that why Entercom was forced to divest WBZ-FM?
In Boston, the two sports stations had 25% of the market billings, while in DC the two have 8.5%. The issue in Boston was both stations were FM and combined they had a dominant revenue situation as well as control of all the major sports play by play events.
I'm assuming that the major revenue and share differences made a difference.
- Status