I know 960 in Athens has the Braves too so maybe that will help the northeast section of the metro area.
Neil Millman said:You mean after they just had a great book showing in the top 10 in the key demo? There is no way CBS is flipping DAVE at this point. The time to do it was after the Michelle Engel disaster.DToTheJ said:MarquisP4 said:The question now is.. which group will flip to sports first? CBS Radio or Cumulus?
Now would be the perfect opportunity for CBS to flip Dave to sports-talk. They already have Falcons rights, so it's not like it would be an empty effort.
wooder said:Neil Millman said:You mean after they just had a great book showing in the top 10 in the key demo? There is no way CBS is flipping DAVE at this point. The time to do it was after the Michelle Engel disaster.DToTheJ said:MarquisP4 said:The question now is.. which group will flip to sports first? CBS Radio or Cumulus?
Now would be the perfect opportunity for CBS to flip Dave to sports-talk. They already have Falcons rights, so it's not like it would be an empty effort.
Neil's dead-on. Dave is on somewhat of an upswing and they're doing it at very little expense, to boot. Sportstalk is much more expensive to operate from a payroll perspective (unless you go all syndicated). Also, I don't think the Braves will be good for Rock 100. If they were still primarily classic rock it might make more sense (as with 96Rock. although I can't remember if that was a success), but 100 has just gone "Quality Rock" with the obvious intent of going head-to-head with Dave. Problem is, that type of listener wants to hear music, not wall-to-wall Braves games/Braves talk/Braves promotions/Braves interviews/etc. Dave can get away with Falcons because (as I believe someone earlier pointed out) it's only one day a week for 16 weeks, but the Braves season is loooooooooong and very intrusive on day-to-day listening.
upstate29651 said:One thing no one has picked up on yet: Sports teams (pro or large college) want 50kw AM's or 100kw FM's. The Braves are settling for 12kw on FM? This is confusing to me.....
G
RoddyFreeman said:In addition to the northeast, doesn't 680 have a big null in Cobb County at night? If they wanted, 1230 could fill in, but I've seen no mention of that.
monkeymanmoi said:...I have another political talk show alternative at night instead of balls...