By the numbers...

[davideduardo]

There is no hole for that... the market is so ethnic that there is simply no constituencyy for vanilla pop.

Shall we use the "assume" analogy here???
[/quote]

No, this is straight math. Look at the appeal of the (few) pop-based CHR format in other markets and index it against ethnicity in those markets. Then take the resultant share range and apply it to the 25% of LA that is not ethnic or first generation immigrant... you don't get much!

Better yet, look for a successful pop-based CHR in any market with a large ethnic population, whether it be Black or Hispanic. The influence of these groups determines to a considerable degree the kind of CHR the market will have. Miami, Dallas, Houston, Chicago, San Francisco... all rhythmic/urban leaning CHRs in dominant positions.

And then there _is_ a powerful assumption: the market itself forms taste trends. LA is not a pop market, and people in the CHR demo have not heard a pop based CHR for decades here (I know, if they are in the CHR deemo, they have barely been aloive two decades) and their exposure is limited and they have no interest in that flavor of CHR.

A radio station can not change tastes... it reflects them.

 

[Marv-L.A.]

CHR/Pop hasn't been a true mass-appeal format in well over a decade, and that certainly applies to KIIS.

Hell, Z100 (NYC) flirted with the idea of flipping to ALTERNATIVE about a decade ago.

But nobody is going to spend a ton of money to take on KIIS, and their ratings (4.4) are the reason why.

Jimmy Steal's gameplan for taking a bite out of KIIS worked to perfection with KPWR in 1987, and by the time KPWR expunged the last of the CHR/Pop music from its playlist in 1991 or early 1992, KPWR and KIIS had both dropped below 7.0 shares.

There's also no doubt in my mind that if KBIG & KIIS had different owners, KBIG would be able to position itself as a true Hot AC (or Adult CHR), with a library encompassing ALL genres of music from KIIS's heyday in the mid-eighties to today's hits, as opposed to the schizophrenic station that it is today.

Steal also said last year that 'We feel that MOVIN' could be a market-leading radio station', but that was somewhat preposterous.

 

[BACKnUSSR]

CHR/Pop hasn't been a true mass-appeal format in well over a decade, and that certainly applies to KIIS.

Really?? Z-100/NY; WXKS/Boston; WSTR/Atlanta; WFLZ/Tampa; KHKS/Dallas; KRBE/Houston; KKRZ/Portland might all beg to differ.

Hell, Z100 (NYC) flirted with the idea of flipping to ALTERNATIVE about a decade ago.

They ACTUALLY tried it at the end of Steve Kingston's tenure. It was a terrible disappointment.
It was a return to its MAINSTREAM CHR roots that re-established the station's dominance and brought Tom Poleman great credit for doing so.

Jimmy Steal's gameplan for taking a bite out of KIIS worked to perfection with KPWR in 1987, and by the time KPWR expunged the last of the CHR/Pop music from its playlist in 1991 or early 1992, KPWR and KIIS had both dropped below 7.0 shares.

Jimmy Steal was NOWHERE near KPWR in 1987...I think he was doing nights at KEGL/Dallas. You probably mean Jeff Wyatt who had a MAINSTREAM CHR in KPWR at the time.

There's also no doubt in my mind that if KBIG & KIIS had different owners, KBIG would be able to position itself as a true Hot AC (or Adult CHR), with a library encompassing ALL genres of music from KIIS's heyday in the mid-eighties to today's hits, as opposed to the schizophrenic station that it is today.

Doesn't "ALL genres of music from KIIS's heyday in the mid-eighties to today's hits" sound even MORE schizophrenic to you? You mean like "Culture Club-Taylor Dayne-Linkin Park-Peter Cetera-Nelly-Nirvana-Snoop Dogg-Nickelback-Michael Bolton"?? YIKES!!!

Steal also said last year that 'We feel that MOVIN' could be a market-leading radio station', but that was somewhat preposterous.

Crazy talk?? Give it time. Music on FM sounded stupid too...."who will listen?"

 

[Marv-L.A.]

Jeff Wyatt it was---sorry about that!!!!!

 

[Marv-L.A.]

When KIIS was the #1 radio station in North America among CHR/Pop stations for a huge chunk of the eighties, it was truly a mass-appeal station, and was definitely not nearly as schizophrenic as KBIG is right now.

 

[calguy]

When KIIS was the #1 radio station in North America among CHR/Pop stations for a huge chunk of the eighties, it was truly a mass-appeal station, and was definitely not nearly as schizophrenic as KBIG is right now.

Actually KBIG sounded pretty good musicaly from 2003 to 2004. Back then it was doing well enough to consistantly beat STAR 98.7. However corporate removed a huge amount of music from their library in order to help STAR. The other problem is that the PD there has no real control. He's pretty much a puppet and does whatever he's told. I mean, how do you explain the lack of musical focus and for that matter Delilah?

If KBIG is to survive it really needs a total overhaul. All of the bad events were put into motion years ago when decisions were made under Jhani Kaye's watch. Corporate slashed budgets, put the wrong people in positions of power, gutted the music library etc... With that signal, there's no excuse for KBIG's current numbers or market position.

 

[BACKnUSSR]

.

 

[BACKnUSSR]

There's a lot of truth in that! In fact KBIG was sounding pretty strong under Steve Streit's reign. It was after that when Jhani Kaye began to look after it (as well as KOST) that it began to devolve. There was no question as to which station was the priority and which wasn't.....and although KBIG remained fundementally solid for a few more years, it slowly turned into a more "disco-ey" less AC type station...it appeared as though it was being moved "out of KOST's way". Now it seems to lack any identity at all.

 

[calguy]

There's a lot of truth in that! In fact KBIG was sounding pretty strong under Steve Streit's reign. It was after that when Jhani Kaye began to look after it (as well as KOST) that it began to devolve. There was no question as to which station was the priority and which wasn't.....and although KBIG remained fundementally solid for a few more years, it slowly turned into a more "disco-ey" less AC type station...it appeared as though it was being moved "out of KOST's way". Now it seems to lack any identity at all.

True that Steve Streit moved KBIG away from Mainstream-Soft AC and away from direct competition with KOST. This was while KOST was still a Cox station and KBIG was and AM/FM property. Streit didn't have a bad sounding station, but he had problems off air. I know several people who worked for him and he was extremely hard to work for, and I'm being nice. It became a situation that management had to correct. Cox was easing Kaye out of KOST when the deal to get KFI & KOST happened and Jimmy DeCastro snapped up Kaye. Then CC merged with AM/FM and that's when things really got interesting. KBIG's problems really seem to stem from poor decision making, but what can you do when you have so many sister stations to "not" compete with?

 

[mostb1]

CHR/Pop hasn't been a true mass-appeal format in well over a decade, and that certainly applies to KIIS.

Really?? Z-100/NY; WXKS/Boston; WSTR/Atlanta; WFLZ/Tampa; KHKS/Dallas; KRBE/Houston; KKRZ/Portland might all beg to differ.

Hell, Z100 (NYC) flirted with the idea of flipping to ALTERNATIVE about a decade ago.

They ACTUALLY tried it at the end of Steve Kingston's tenure. It was a terrible disappointment.
It was a return to its MAINSTREAM CHR roots that re-established the station's dominance and brought Tom Poleman great credit for doing so.

Jimmy Steal's gameplan for taking a bite out of KIIS worked to perfection with KPWR in 1987, and by the time KPWR expunged the last of the CHR/Pop music from its playlist in 1991 or early 1992, KPWR and KIIS had both dropped below 7.0 shares.

Jimmy Steal was NOWHERE near KPWR in 1987...I think he was doing nights at KEGL/Dallas. You probably mean Jeff Wyatt who had a MAINSTREAM CHR in KPWR at the time.

There's also no doubt in my mind that if KBIG & KIIS had different owners, KBIG would be able to position itself as a true Hot AC (or Adult CHR), with a library encompassing ALL genres of music from KIIS's heyday in the mid-eighties to today's hits, as opposed to the schizophrenic station that it is today.

Doesn't "ALL genres of music from KIIS's heyday in the mid-eighties to today's hits" sound even MORE schizophrenic to you? You mean like "Culture Club-Taylor Dayne-Linkin Park-Peter Cetera-Nelly-Nirvana-Snoop Dogg-Nickelback-Michael Bolton"?? YIKES!!!

Steal also said last year that 'We feel that MOVIN' could be a market-leading radio station', but that was somewhat preposterous.

Crazy talk?? Give it time. Music on FM sounded stupid too...."who will listen?"

All genres of music? For some reason I think that is the definition of Top 40. I guess that's why Jack is a loser among adults...remember radio's roots and stop thinking like today's corporate radio.

Movin is DEAD. The sales staff is already bailing (of course, you can't seel this turkey anyway...listen to the spots). Expect more staffers to bail as soon as they can.

Anyone get a chance to see the memo from Jimmy Steal "We're well on our way...". Well on our way to what? A format change? It's getting a million laughs as it circulates around Clear Channel Burbank. Those kind of memos would make me mighty nervous if I worked for Emmis. MIGHTY nervous.

 

[StopWhining]

My Gawd, Mostb1, are you STILL whining about Movin? I was here a month ago and you were rambling this same Emmis hatred. Here's an idea, JUST QUIT LISTENING IF YOU DO NOT LIKE IT. It really is that simple. Or better yet, actually program a better station, because all of your Monday morning quarterbacking really just sounds like sour grapes to the rest of us.

And instead of throwing out general comments (the sales staff is already bailing, look for more to, etc.), why don't you provide an actual number of people who've left, along with names? Or are you just making stuff up again?

As for Clear Channel Burbank, I hope they are sitting around laughing at Movin'...because that would explain why their OWN numbers are sinking. They should focus on their own problems, and believe me, there are many. KIIS can't even pull in a 4.5 with a big name like Seacrest? How sad is that? And how sad does Seacrest's show sound? How much sadder will it sound when American Idol ends in a few weeks and Seacrest has even less to talk about? And don't even get me started on that horrible new morning show on Star 98.7.

Say what you will about Movin 93.9, but at least they are trying. Clear Channel is on auto-pilot and it sounds like it.


<<Those kind of memos would make me mighty nervous if I worked for Emmis. MIGHTY nervous.>>

I bet they would, mostb1. But fortunately, you do not work at Emmis. Remember, you tried to get a job with them and Emmis wouldn't hire you. hehe I had a friend at Emmis do some checking, and GUESS WHAT? They found your resume, WITH A LETTER HAND-SIGNED BY YOU, in the company files. So again I must ask, is THAT the real reason you come in here and bash Jimmy Steal/Movin 93.9/Emmis, because they refused to hire you? My money is on YES.

 

[mostb1]

My Gawd, Mostb1, are you STILL whining about Movin? I was here a month ago and you were rambling this same Emmis hatred. Here's an idea, JUST QUIT LISTENING IF YOU DO NOT LIKE IT. It really is that simple. Or better yet, actually program a better station, because all of your Monday morning quarterbacking really just sounds like sour grapes to the rest of us.

And instead of throwing out general comments (the sales staff is already bailing, look for more to, etc.), why don't you provide an actual number of people who've left, along with names? Or are you just making stuff up again?

As for Clear Channel Burbank, I hope they are sitting around laughing at Movin'...because that would explain why their OWN numbers are sinking. They should focus on their own problems, and believe me, there are many. KIIS can't even pull in a 4.5 with a big name like Seacrest? How sad is that? And how sad does Seacrest's show sound? How much sadder will it sound when American Idol ends in a few weeks and Seacrest has even less to talk about? And don't even get me started on that horrible new morning show on Star 98.7.

Say what you will about Movin 93.9, but at least they are trying. Clear Channel is on auto-pilot and it sounds like it.


<<Those kind of memos would make me mighty nervous if I worked for Emmis. MIGHTY nervous.>>

I bet they would, mostb1. But fortunately, you do not work at Emmis. Remember, you tried to get a job with them and Emmis wouldn't hire you. hehe I had a friend at Emmis do some checking, and GUESS WHAT? They found your resume, WITH A LETTER HAND-SIGNED BY YOU, in the company files. So again I must ask, is THAT the real reason you come in here and bash Jimmy Steal/Movin 93.9/Emmis, because they refused to hire you? My money is on YES.

Funny post. You planning a career at the "Comedy Store"? Go look at the numbers for Star. Go look at the sales results for KFI, KOST, KBIG and KIIS. And FYI, Star's sales will be up 50% or more this year (projected). The morning show on Star now fits the station and format. Thankfully the "talentless" morning show of yesterday is gone from Star.

As for Movin, it will go down as the "Ishtar' of radio formats in Los Angeles when Emmis gives up on it. And they will this year. "Rock With A Beat" loses that title since this station actually had a chance to win in L.A. with a high profile previously successful morning show. And it was all done wrong. Leave it to Emmis.

Jimmy Steal needs to be removed as p.d. of Movin. Programming this station as the "ghetto lite" sister station of Power 106 shows what a poor programmer he is. He needs to concentrate on his only winning station. Do I need to mention again a 3rd grader could do better imaging, the worst air talent in Los Angeles Tera Bonilla (who never improves), the lack of promotional budget or a morning show that has a star at the helm and a "Cast of Idiots" (that's Rick Dees own term so no need to edit moderator) led by Patty Lopez on it. The only thing Emmis is trying to do is be a loser. And it's doing a damn good job of that.

BTW, never worked for or even tried to work for Emmis. I would never want to work for such a cheap company as Emmis. Who you have me confused with I don't know.

Rick Dees in the past (at KIIS) has kidded about the station having "no budget" and "just 7 listeners". How true that is now...

Only hope for Dees and Movin now is to dump the Movin format, most of the staff and start over. The Movin format is dead (and not just in L.A., look at those San Francisco, Dallas and Phoenix numbers)...

 

[BACKnUSSR]

Go look at the numbers for Star. Go look at the sales results for KFI, KOST, KBIG and KIIS. And FYI, Star's sales will be up 50% or more this year (projected). The morning show on Star now fits the station and format. Thankfully the "talentless" morning show of yesterday is gone from Star.

STAR??????
Are they still on the air?

C'mon lead with a better example than THAT.

 

[Marv-L.A.]

The difference between the 'schizophrenic' programming at KBIG today vs. KIIS until it started to fade in 1987 is that KBIG has NO focus, as others on this thread have stated.


KIIS's programming in the eighties was that of a true mass-appeal format, which is what the format used to be until KIIS (and CHR/Pop stations nationwide) started to overreact to stations such as KPWR, and the results since then haven't been pretty.

 

[john77]

Rick Dees in the past (at KIIS) has kidded about the station having "no budget" and "just 7 listeners". How true that is now...

Only hope for Dees and Movin now is to dump the Movin format, most of the staff and start over. The Movin format is dead (and not just in L.A., look at those San Francisco, Dallas and Phoenix numbers)...

Lets see... just who are those 7 listeners?? Willard Wiseman, Chuey from La Puente... I forget the rest.

They should try to do a MAINSTREAM Top 40, since there is not one in this market... Dees knows that format like the back of his hand and there's a GAPING hole in the market for one now that KIIS for all intents and purposes is a CHR/Rhythmic station... a 2.5-ish share would be EASY with his name recognition and a PD with some local knowledge.

 

[john77]

Go look at the numbers for Star. Go look at the sales results for KFI, KOST, KBIG and KIIS. And FYI, Star's sales will be up 50% or more this year (projected). The morning show on Star now fits the station and format. Thankfully the "talentless" morning show of yesterday is gone from Star.

STAR??????
Are they still on the air?

C'mon lead with a better example than THAT.

You obviously haven't listened to STAR in well over a year then... they sound nothing like they did back then in case you didn't know it... that station WAS running on empty and was all but dead, but someone at CC decided to save the station and it's sounding better than it has in many years in all aspects... the same cannot be said for fellow CC properties KBIG and KIIS.

 

[Marv-L.A.]

Star sounds MUCH better than they did six months ago, and that's no contest.

 

[bossguy65]

No. Please don't take my "movin'" away. My wife and I love that station. We're not young hispanic females either. I finally got to hear "movin'" for the very first time last week. It seems Rick Dees has mellowed a bit, he's not as mean. Okay, so it sounded like he was giving the phone contest line as "520-MOO". My only complaint about the station is 1). Weak signal. It fades out completely near Santa Clarita which is why it took me 6 months to ever hear the station, and 2). Too many commercials. The music selection is great! I only wish they would somehow publish a song list on their website because I'd love to download some of these to my ipod for listening while I exercise. (I don't have any current stuff on my Ipod because I don't know the artists or the song titles). From what I've heard so far (about 1 hrs worth) the station sounds great. If I lived in greater LA or the valley, my dial would always be at 93.9

Rick Dees in the past (at KIIS) has kidded about the station having "no budget" and "just 7 listeners". How true that is now...

Only hope for Dees and Movin now is to dump the Movin format, most of the staff and start over. The Movin format is dead (and not just in L.A., look at those San Francisco, Dallas and Phoenix numbers)...

Lets see... just who are those 7 listeners?? Willard Wiseman, Chuey from La Puente... I forget the rest.

They should try to do a MAINSTREAM Top 40, since there is not one in this market... Dees knows that format like the back of his hand and there's a GAPING hole in the market for one now that KIIS for all intents and purposes is a CHR/Rhythmic station... a 2.5-ish share would be EASY with his name recognition and a PD with some local knowledge.

 

[jasonharper]

you might want to check out Http://yes.com to see what the artist/Song title playing on Movin 939 or any US Radio station playing

Just used this Http://web.yes.com/station/kmvn