H
Hunter
Guest
disney fanatic said:
HUH?
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Bye-Bye K-Rock
- Thread starter wesdev224
- Start date
HUH?
Correct me if I'm wrong, but when Dan Mason stepped back up to the plate, he pledged to restore stations that were flipped to failling formats. He did this. You now have what you want (WCBS & KXRK are both back. All of a sudden, management changes, and people automatically assume the station is gonna flip.
The fact that Dan Mason's return showed a slight rethink on the corp radio scene, by giving people what they want. Do you think after restoring KROCK to the airwaves, they would again blow it up, in such a short time?
If I was CBS management, I would be looking at the research, and working out the strengths of the format, then focus on building those strengths. If it indicated an acceptance of new music, then be adventurous (maybe even give it a local flavour), because chances are, being the only alt/active station in the market, no one is gonig to play the same thing you do, unless there is a fully fledged flip into the format.
I would also spend money to market it. Unlike WCBS, there was no real outrage or passion for WXRK when it disappeared. Think outside the box. Market in street press, online and a carefully targeted TV campaign, even local cable TV channels.
Lastly, find a local morning show that will speak to your audience. Surely, in America's #1 market, there has to be enough talent to put together a morning show. Again, think outside the box. Look in different places. I am sure that local cable TV channels have shows that appeal to the WXRK audience. Exploit their talents, there could be some real gem's there that could work for them.
Just some thoughts from an Australian.
Lee
The fact that Dan Mason's return showed a slight rethink on the corp radio scene, by giving people what they want. Do you think after restoring KROCK to the airwaves, they would again blow it up, in such a short time?
If I was CBS management, I would be looking at the research, and working out the strengths of the format, then focus on building those strengths. If it indicated an acceptance of new music, then be adventurous (maybe even give it a local flavour), because chances are, being the only alt/active station in the market, no one is gonig to play the same thing you do, unless there is a fully fledged flip into the format.
I would also spend money to market it. Unlike WCBS, there was no real outrage or passion for WXRK when it disappeared. Think outside the box. Market in street press, online and a carefully targeted TV campaign, even local cable TV channels.
Lastly, find a local morning show that will speak to your audience. Surely, in America's #1 market, there has to be enough talent to put together a morning show. Again, think outside the box. Look in different places. I am sure that local cable TV channels have shows that appeal to the WXRK audience. Exploit their talents, there could be some real gem's there that could work for them.
Just some thoughts from an Australian.
Lee
B
Brett Wagner
Guest
O&A may find themselves at the center of a Monday meeting. They are done. They really only have two major markets left, Boston and New York. Boston could easily move their afternoon show to mornings like they did in Philly. NYC is a different story. But, you can expect something local. I'm sure there are several shows around the country that I'm sure K Rock would like to plug into their slot. I just don't know who they are.
O&A are just not as edgy as they were back in the WNEW days. It's that simple. They have aged as we all have since then. Maybe the solution is to make them the afternoon team again. Perhaps if your KRock you bring back Booker from Philly and let him do mornings. Maybe you get Elliott from DC101...but you make some alterations and tighten this thing up. Open up the music variety and roll with it. In my travels back to NJ it sounds like a hodge podge. It can be so much better.
New York City wants a dance music station.
Everyone knows that when a dance station comes on, the ratings go up.
I hate to be discriminated, but it's the truth.
The dance audience have struggled for years after what KTU (KT "Phew") did and screwed up the station by way of "demographics".
NYC will have a dance station no matter what dial position it's on.
Everyone knows that when a dance station comes on, the ratings go up.
I hate to be discriminated, but it's the truth.
The dance audience have struggled for years after what KTU (KT "Phew") did and screwed up the station by way of "demographics".
NYC will have a dance station no matter what dial position it's on.
C
columbus radio fan
Guest
Brett Wagner said:
O&A are #1 in NYC. The only way they are gone is with a format flip simple as that.
B
Brett Wagner
Guest
O&A are not anywhere close to being #1 in NYC
lalumia said:
Throw drag queen Ru-Paul into the mix and that would be a hoot!
lalumia said:
Touche! ;D
O&A have NOT lost their edge. They haveto tone it down for the CBS lawyers. Anyone remember the Janet Jackson wardrobe malfunction? Sure, I think the boys should be allowed to return to XM full time. They were being sarcastic about the flip since it was HOO HOO (Howard Stern, for those of you playing along at home) who blurted that K-Rock was going hillbilly. And no, NO MARKET NEEDS A DANCE STATION! Lather, rinse, repeat....
Back to a previous topic, did I miss something? I think I read someone saying that the term "urban" is now racist. I recently discovered "ignorant" was deemed racist as well? HUH?? When did that memo come out? WHAT IS THIS F'IN WORLD COMING TO?
Back to a previous topic, did I miss something? I think I read someone saying that the term "urban" is now racist. I recently discovered "ignorant" was deemed racist as well? HUH?? When did that memo come out? WHAT IS THIS F'IN WORLD COMING TO?
R
raydofan
Guest
Rockin Rob said:
Um, yes they have. They screwed the pooch first with SFS (you don't think a St. Pat's discussion was part of the current contract negotiations?) disappearing for two years from radio, returning to the 'better' Sat service -50,000 people cared to pay extra to get them as some sort of 'bonus' package. Returning to Terrestrial, hamstrung by the 'lawyers and CBS' (but really, not to screw up the deal with the devil-Opie is a millionaire-that's so important, so they second guess, making the show crap as ever) on most of an ALREADY CLEARED (Hoo Hoo! That's so clever!) network, and FAILING. No one cares.
For the record, Howard just mentioned the Country rumor TODAY, talking about Chiusano. I heard on the Racket that O&A mentioned 'country' FIRST. As in LAST WEEK.
Get your facts straight, Falbo.
And I guess that would be up to XM AND CBS, because they had to sign that deal.
As you seem to set forth quite often, ignorance transcends all boundaries. So it's not racist at all to say you're ignorant, or anyone else is.
raydofan said:
Now, THERE'S a credible source. You make "may" laugh....... [EDIT]
hehehehehehehehehehehehehh
[EDIT-profanity]
R
raydofan
Guest
Rockin Rob said:
Rob, it's a bit early for you. Go back to bed.
It was an O&A listener that said it. So, you're right: since you share that quality with this person, there is no validity to that claim.
Anything else in my post you wish to contest?
Howard Stern had an interesting take. He spoke to his old boss Tom and said he was not a happy person being forced to leave and was basically thrown out to save money and that the new GM would not be a single person for the station but a station group GM who will oversea a few stations. He also said that country would suit the station well as country is now very mainstream and if you looked at the numbers, country has always done at least a 2-2.5 share in NY and rock has never really done more than a 1.5 or so so numbers wise, country is prime for NY at this point and a switch to country made perfect sense businesswise.
P
puddingpop
Guest
Nick said:
Some flaws with this reasoning.
First of all, Y100 was owned by Radio One, which is in the business of operating radio stations that target African-American listeners...urban contemporary, urban AC, gospel, smooth jazz, etc. After an unsuccessful attempt to swap formats with the "Jammin' Gold" station in town after they bought the station, it was inevitable that Radio One would eventually get rid of the rock format.
As for DC's WPGC...it's not at all similar to Z100. It's an urban station, despite the fact that they report as "CHR/Rhythmic"--which they do in order to command better ad rates, since many businesses are wary of the "urban" label and the perceived audience that it corresponds to). Compare their playlist to Radio One's urban station in town, WKYS, and you'll see no significant differences.
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