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Can we please pull the plug on MOVin' now?

OK, OK... bow to KLUV's longevity. Yes, Jody has something to do with it... or does he? How did that audience relate to his predecessor? They already loved the format and was passionate about the host. Admit it, people of that ilk (Chapman) have a Jonesian effect on listeners. He said, "STAY" and they did. To Jody's credit, he doesn't suck enough for them to click out of their spell.

True, if OASIS was here, the rest would not be reveling in their current success, but "Can't Broadcast Something" needs to look past their dough, fancy cars and CON-sultants to realize there are better things in radio than the "next big thing." Sometimes, it's just "next".
 
But does anyone truly expect CBS to admit they made a mistake by blowing up The Oasis? I doubt it.

Also, some poster mentioned that some station in Arkansas had the call sign KOAI now. But that is on the AM dial. Can KOAI still be owned and used by another station on the FM dial? Just curious.
 
Yup.ever since the FCC( Funded by Clear Channel) did away with theexclusive rule for call letters an am in one market can share the call letters with an fm in another market.
 
KPLEXCOMPLEX said:
Yup.ever since the FCC( Funded by Clear Channel) did away with theexclusive rule for call letters an am in one market can share the call letters with an fm in another market.
Click to expand...

That rule goes back to before Clear Channel was a significant player... KCBS 740 San Francisco and KCBS-FM in LA are examples of very long term use of calls in different services in different markets... with KNX-FM in LA converting to the current calls in, I believe, the 80's.
 
ahem..read closely next time. I didn't say CC was the one responsible, I said FCC. Quick to comment,slow to retract.
 
Okay, here's a question for the radio experts...

How long do you 'give' a format before you pull the plug?

peeps are calling for Movin to move along, but if memory serves, they didn't even it the airwaves until October or november, right?

For grins, let's say November 1st. So you had a month to six weeks, (maybe 8 weeks at the outside) of ratings before the Xmas dead zone hit, then this 1st trend of 2007 right?

Am I correct in surmissing that you guys are making format viability decisions based on 12-16 weeks of ratings? really?
 
Because I have absolutely no interest in Movin. Don't listen, don't like the music, etc etc...

But I got to be thinking that if I was HIRED by a company, I'd hope that they were looking long term and not hiring, firing or changing formats based on such a short time period.

If you guys were PD's would you fire a jock based on one bad book?

If you were a jock, would you want to be fired if you had one bad book, or would you expect the company to cut you a little slack?
 
KPLEXCOMPLEX said:
ahem..read closely next time. I didn't say CC was the one responsible, I said FCC. Quick to comment,slow to retract.
Click to expand...

You said the FCC was funded by Clear Channel. Until consolidation, Clear was just another of many, many operators with the maximimum of 7 stations in a service. In other words, when the FCC started allowing calls to be used on different services in different markets, Clear was not even a major play among the small operators that were radio before consolidation began...
 
Sigh! It went over your head. Now go argue somewhere else. Lighten up! sheesh.
 
Dpending on the patience of the station's owners, six months would be the minimum time period I'd give a new station before considering alternatives.

I've read several articles in R&R which have stated that the 'Smooth Jazz' format has REALLY been hurt more than many other formats by slashed budgets for marketing from the beancounters who own the station.

Blwing up 'The Oasis' made no sense to me either, since the Smooth Jazz audience typically have just about the HIGEST amounts of disposable income of any format out there, at least in certain markets.
 
But there's also arguments out there that while the upper end of the demo spectrum has the most disposable income, they are also the least susceptible to new products, new technologies, new versions of old products, etc etc...

The old sterotype of old folks driving buicks and caddys? There's a certain amount of truth to that...

And while the 50-60 year olds may not all be eating at Luby's at 4pm (That's the 70 year olds :D) speaking in general terms, they're not as likely to go out and try the 'hot new' tapas resturant, thai place, etc etc...Less likely to switch grocery stores, more likely to deal with the dealership they've always bought from, etc etc etc...

I'm not saying that Movin is going to be a smashing success. What I am saying is that give it 6 months. That would be May-ish. Then let's look at their 25-54 numbers from October (i.e pre-switch) and May.

I wouldn't be at all suprised to see if the numbers are 'close'. And if so, they've moved themselves from an audience that was aging out of the sweet spot (25-54) to one that (if their new core is 25-34) they could theoretically 'ride' for the next 10-20 years...
 
little1 said:
But there's also arguments out there that while the upper end of the demo spectrum has the most disposable income, they are also the least susceptible to new products, new technologies, new versions of old products, etc etc...

The old sterotype of old folks driving buicks and caddys? There's a certain amount of truth to that...

And while the 50-60 year olds may not all be eating at Luby's at 4pm (That's the 70 year olds :D) speaking in general terms, they're not as likely to go out and try the 'hot new' tapas resturant, thai place, etc etc...Less likely to switch grocery stores, more likely to deal with the dealership they've always bought from, etc etc etc...

I'm not saying that Movin is going to be a smashing success. What I am saying is that give it 6 months. That would be May-ish. Then let's look at their 25-54 numbers from October (i.e pre-switch) and May.

I wouldn't be at all suprised to see if the numbers are 'close'. And if so, they've moved themselves from an audience that was aging out of the sweet spot (25-54) to one that (if their new core is 25-34) they could theoretically 'ride' for the next 10-20 years...
Click to expand...

they could theoretically 'ride' for the next 10-20 years...

LOL!! CBS won't even be in RADIO in 10-20 MONTHS. :D Why do you think Hollander got out?
 
Before you pull the plug on anything, I would at least like to hear what the station would sound like with a full airstaff.
 
bucwhyl said:
Before you pull the plug on anything, I would at least like to hear what the station would sound like with a full airstaff.
Click to expand...

My sources tell me several of the Movin' formats are being changed musically. If this is the case would you continue to believe the next set of changes are accurate?

I guess all that research the experts at Movin' in San Francisco, Dallas, and Los Angeles touted was so accurate are scratching their pointy heads now :D
 
What turns me off about MOViN is the 70's disco. My understanding was when I wanted it here, it was going to strictly be 80's, 90's and today. I change the station when they start sounding like the old Magic 102.
 
Go to a MOViN event and you will see a crowd that loves the station and music.

Once they get the full air staff going it will only help.

The Oasis was not profitable despite decent ratings, MOViN will be profitable despite possibly having less ratings.

Why is eveyone on this board so obsessed with ratings? When will you all figure out that it is about revenue, not ratings.
 
Spoken like a $ales person,not a programmer.
THE major problem with radio,sales people attempting to be PD's for individual commissions.The quality goes down.
 
KPLEXCOMPLEX said:
Spoken like a $ales person,not a programmer.
THE major problem with radio,sales people attempting to be PD's for individual commissions.The quality goes down.
Click to expand...

GOOD POINT!!
 
That is America isn't it?

Radio is a business. A business of sales, not entertaining people.

CBS is not concerned with some of the stations in this market being lower in the ratings, because they are making money, and lots of it.

Good for them.
 
blowtorch said:
The Oasis was not profitable despite decent ratings, MOViN will be profitable despite possibly having less ratings.

Why is eveyone on this board so obsessed with ratings? When will you all figure out that it is about revenue, not ratings.
Click to expand...

I think it's because half the people here don't have a real clue about how the radio industry works. They sit back in their fantasy land and dream of the ways things ought to be (or worse, pine for the way things used to be), instead of dealing with the here and now.

And don't get me wrong. I'm IN programming. But I know you've got to strike a balance between ratings and revenue.

If you've got great ratings, but can't bill, where are you at?
But it's entirely possible to have mediocre ratings and GREAT revenue.
 
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