CBS-FM's Seven Day Weekend

[Gerryr]

And are they faking the Arbitron data, too?

Ah, but consider the kinds of people who'd respond to the Arbitron diary pitch (or for that matter, radio advertising) in 2008. They're the "Archie & Edith" kinds of 25-54-year-olds...or maybe Spuckler types "Hey, Brandine, they gave us two fresh dollar bills to fill out this here radio diary"

And your point is that our commercial radio business is a sham and only pay radio should be viable?

Well, look at it this way, Leisure Suit Larry. You want the stoopidest specimens of 25-54dom, the spam pigeons and telemarketers' easy marks? You've got'em. And of course, "your commercial radio business" adores them, because they "don't talk back"...

"don't talk back"
So radio stations should try to sell advertisers on listeners who are hostile to advertising?
Wouldn't that be "stoopid"?
BTW: Hep contempo Leisure Suit Larry reference. ;D

 

[adma]

"don't talk back"
So radio stations should try to sell advertisers on listeners who are hostile to advertising?
Wouldn't that be "stoopid"?
BTW: Hep contempo Leisure Suit Larry reference. ;D

Well, what kinds of advertisers? Quack hucksters of baldness and sexual-dysfunction cures? Get-rich-quick scammers?

 

[Gerryr]

[/quote

Well, what kinds of advertisers? Quack hucksters of baldness and sexual-dysfunction cures? Get-rich-quick scammers?
quote]

Paying advertisers.

 

[adma]

As per my reference; such is what increasingly predominates.

And your point is that our commercial radio business is a sham and only pay radio should be viable?

Well, you're increasingly like the payday loan business relative to legitimate banks...

 

[Gerryr]

As per my reference; such is what increasingly predominates.

And your point is that our commercial radio business is a sham and only pay radio should be viable?

Well, you're increasingly like the payday loan business relative to legitimate banks...

And what is "legitimate" media?
(And if you hate radio so much, why are you here?)

 

[adma]

And what is "legitimate" media?
(And if you hate radio so much, why are you here?)

As the jerk of an abusive husband tells his wife: "if you don't like it, leave".

So she leaves.

And he finds himself cursing her the rest of his life, because (a) he didn't think she'd actually do it, (b) he didn't think she'd actually "make it", (c) he still wants to believe she didn't "make it", because what she "made it" in is fancy-pantsy gobbledygook to him, (d) he lost the alimony battle as surely as HD is losing the broadcast-technology battle, and griping that "the fix was in" doesn't help any, and (e) now that everybody knows the kind of tasteless sleazebag jerk he is, the only women left who are interested in him are the dregs, and it doesn't help that his seduction techniques are still suspended in the 70s. But hey, better than nothing; and if they're the sort to "talk back", they aren't worth it, anyway...

Get the metaphor?

Besides, it's not just about "hating radio"; notice RADIO TRUTH's surly groupies-who-don't-understand-the-business jibe at those who actually *loved* what they heard. Yeah, I get the hint; genuine music-radio lovers not wanted, glassy-eyed automatons who respond positively to advertiser pitches preferred--how "don't talk back" can you get...

 

[Gerryr]

"Yeah, I get the hint; genuine music-radio lovers not wanted, glassy-eyed automatons who respond positively to advertiser pitches preferred--how "don't talk back" can you get..."

Let's put it this way: if you owned an appliance store, would you want the folks walking in the door to be thinking "I don't want to buy an air conditioner." OR "I love buying an air conditioner"?

But is any other business any different?

 

[lalumia]

just heard the "My" records on the CBS A-Z, and conspicuosly missing was "My Baby Must Be a MagicianZ" by The Marvelettes; that's not a good thing!

 

[neo11]

: : :

 

[adma]

Let's put it this way: if you owned an appliance store, would you want the folks walking in the door to be thinking "I don't want to buy an air conditioner." OR "I love buying an air conditioner"?

But is any other business any different?

Well, I can picture your cultural values as equal to those of a plaid-jacket loudmouth discount appliance salesman with taste up his keister, whose product conks out within a month of purchase...but hey, caveat emptor, and you get what you pay for.

As the medium's defenders say, "AM/FM radio is free!"

 

[Gerryr]

Let's put it this way: if you owned an appliance store, would you want the folks walking in the door to be thinking "I don't want to buy an air conditioner." OR "I love buying an air conditioner"?

But is any other business any different?

Well, I can picture your cultural values as equal to those of a plaid-jacket loudmouth discount appliance salesman with taste up his keister, whose product conks out within a month of purchase...but hey, caveat emptor, and you get what you pay for.


As the medium's defenders say, "AM/FM radio is free!"

Kid,

When you are fortunate enough to grow, move out on your own, get a job, and raise a family, you will comprehend the distinction between business and "cultural values."
How dare you, in your ignorance, have the nerve, to assert what someone's cultural values are?

BTW: Mercedes Benz seems to think that CBS-FM has "value.'

 

[Element9]

The last five or six posts have been so inspiring. Nice to know sophistry exists on both sides of the argument. Talk about classism. You'd think this had become a forum for defending a Masters Thesis. Last time I checked, most successful businesses don't stop the customers at the door and turn them away if they don't have a freakin' PhD from Montclair. This weekend, CBS-FM is playing a bunch of music that it hopes reaches as many people as possible. No degree required to listen and like what's playing, but just in case you're a member of Mensa, you're welcome to listen and enjoy the music too.

 

[Gerryr]

The last five or six posts have been so inspiring. Nice to know sophistry exists on both sides of the argument. Talk about classism. You'd think this had become a forum for defending a Masters Thesis. Last time I checked, most successful businesses don't stop the customers at the door and turn them away if they don't have a freakin' PhD from Montclair. This weekend, CBS-FM is playing a bunch of music that it hopes reaches as many people as possible. No degree required to listen and like what's playing, but just in case you're a member of Mensa, you're welcome to listen and enjoy the music too.

Couldn't have said it better myself.

 

[Gerryr]

just heard the "My" records on the CBS A-Z, and conspicuosly missing was "My Baby Must Be a MagicianZ" by The Marvelettes; that's not a good thing!

But they **did** play Mr. Jaws! ;D

 

[KFodor]

590buddy I'm kinda surprised (NOT) that we haven't heard from the crusty David Eduardo, he the almighty who says that oldies are dead because no ad agency will use an oldies station. Same person who ate a huge amount of humble pie when they took jack off. (!!!!!!!!!!) Same person who says there's not enought revenue in the 54+ demo. The reponse to this post speaks volumes about these nay sayers. tested songs?? "safe playlist"??

LONG LIVE CBS FM!!!

590buddy ;D ;D

He's knows that more and more stations are trying "untested waters" and are successful in what they're now trying to accomplish; PLEASING THE AUDIENCE and GAINING LISTENERS & eventually INCREASE RATINGS. Having a monstrous specialty like this is what people want to hear. They enjoy hearing their lost favorites and will want the majority of them re-aired in the coming weeks and months. The positive feedbacks this station is presumably receiving far outweighs the negatives.

I think he has resigned to this ongoing issue, an issue that will never die!

Since David hasn't apparently seen this yet, I'll step up to the plate.

Advertisers are still not going after 55 plusers. That has not changed. CBS-FM will not attract many advertisers for 55 plus. No station I know of is actively targeting 55 plus, because there's little or no money in it. David's right on that account. Get it in your heads...that's not what's going on here.

But, the current CBS-FM format is going after 35-54 year olds primarily. And that is a sweet spot for advertisers, especially if you superserve 45-54's.

However, they are doing right by continuing to feature some of the earlier years music. Why? Some, not all, but some of it is timeless and deserves to be played.

Song testing does still work. Some of those early years songs do still test. (That is what some stations still refuse to admit.)

But, a feature is just that...a feature. It's great for the listening that can happen over a holiday weekend. It's not an overall change in the programming. Enjoy it.

And, uh...the station is still doing quite well, ratings-wise, despite what some 50's fanatics predicted when they came back on the air. CBS-FM is now a hybrid "classic hits" station that is programmed with an eye to New York City. Duh!
That's what they should have done all along, instead of "Jack", which basically insulted the intelligence of anyone and everyone who ever listened to CBS-FM.

It ain't rocket science...it's just radio.

 

[adma]

BTW: Mercedes Benz seems to think that CBS-FM has "value.'

And that, arguably, is smart marketing from the other end. After all, it's good, practical, broad-based business logic for Mercedes Benz to make itself attractive to the McMansion-dwelling Smooth Jazz-loving radio-employed Botox-deep-tan-looks-like-a-member-of-Chicago parvenu class

(At this point, I feel like I'm deliberately parodying my own classist arguments :)

Seriously, I've been wondering that for a while; whether there's a kind of "bottom-feeding" logic to non-quack national advertisers who use radio...

 

[oldies76]

Jason Roberts However, they are doing right by continuing to feature some of the earlier years music. Why? Some, not all, but some of it is timeless and deserves to be played.

Song testing does still work. Some of those early years songs do still test. (That is what some stations still refuse to admit.)

All well in good, and I am more than fortunate to hear a station that has incredible features and specialties. Like you say, alot of the earlier songs and hits do test and test well on this station. It is very unfortunate that other Classic Hits stations across the US, specifically KRTH, does not do these specialties to a degree that WCBS does (this has been an ongoing debate for some time). For example...KRTH is doing a Firecracker 400 and CBS-FM is playing nearly 3000 different songs in over a weeks time in an A to Z format. We all know the HUGE variety that is involved in an A to Z of this magnitude. We have also figured out that the 400 songs KRTH is playing this weekend, is just that..400 songs that the station ALREADY plays on a weekly basis, with no extras, no rarities, no untested songs. It's just played in a different order, from 400 to 1...it's the same repeated songs, that you'd hear anyways.

Why the difference in specialties, first of all and why can CBS-FM "get away" by playing all these "obscurities" for one week. KRTH would never play these songs, but CBS-FM can.

By playing these extra songs and more 50's than KRTH, we feel that the 55+ is being somewhat targeted to a degree, on this station anyways.

And yes, the JACK move was pure stupidity to the max, period!

 

[Danfm]

Early this mornig CBS FM played Loco-Motion by Little Eva then played Kylie Minogue vershion but skiped the Grand Funk Rairoad vershion. The Grand Funk vershion is the only one of the thee in the station's reguar rotation. Strange!

 

[KathyClningMyHseNYnkrs]

Early this mornig CBS FM played Loco-Motion by Little Eva then played Kylie Minogue vershion but skiped the Grand Funk Rairoad vershion. The Grand Funk vershion is the only one of the thee in the station's reguar rotation. Strange!

Not strange at all. It's variety!

BTW, I didn't realize there were so many "N" songs.

 

[oldies76]

KathyClningMyHseNYnkrs Not strange at all. It's variety!

BTW, I didn't realize there were so many "N" songs.

GFR's version should have aired...So many N's...wait til they get to the S's!! .There's no way in the world they'll be done by Sunday night...probably early next week at least.

CBS-FM going strong!!