• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

CBS News Radio Closed

Status
Not open for further replies.
TheBigA said:
The reason CBS is getting out of this business is because the advertising isn't enough to cover the expense. Why would NPR enter the failing ad-supported news business?
Click to expand...
We touched on this a bit in the separate thread regarding the end of the World News Round-up Late Edition in December.

CBS News Radio changed distribution and ad sales from Skyview to Audacy late last year.

The major change, to my ear, is the ten second spot from 2:50-3:00 immediately went unsold and stayed that way until, well, today.

Did sales actually fall off a cliff? Or did Audacy do an extremely poor job at selling this product.

I've done revenue management in a different industry for a decade. If your inventory is going to expire, any revenue is better than zero revenue because you'll never get that slot back.
 
Last edited:
Hope for the best with Audacy given that some of their stations were affiliated with CBS News Radio prior to this announcement because of the Paramount/WB merger we have been talking about on the TV side.
 
KMan said:
Did sales actually fall off a cliff? Or did Audacy do an extremely poor job at selling this product.
Click to expand...

I think there was a reason why SkyView dropped both CBS and ABC news products, and it has to do with the declining sellability of the audience

Based on what I'm seeing, national radio sales has fallen off a cliff. But I also think that Audacy is a new player in the national content business.
 
One thing that strikes me as odd amid this discussion...the radio version of Fox News seems to be growing, with a newscast style that seems rather old-fashioned and even slightly histrionic at times. I suspect that, for a number of its affiliates, the Fox News radio network is more of a branding exercise and time-filler than anything else.
 
KMan said:
CBS News Radio changed distribution and ad sales from Skyview to Audacy late last year.
Click to expand...

Pie-in-the-sky musing here ...

Audacy has the distribution already. Their O&O all-news stations are affiliated with CBS Radio News.

They have also been experimenting with simulcasting overnight hours on KNX and KCBS.

Might they start a TOH newscast service, mainly for their own stations, but also for displaced CBS affiiates around the nation?
 
K.M. Richards said:
Pie-in-the-sky musing here ...

Audacy has the distribution already. Their O&O all-news stations are affiliated with CBS Radio News.

They have also been experimenting with simulcasting overnight hours on KNX and KCBS.

Might they start a TOH newscast service, mainly for their own stations, but also for displaced CBS affiiates around the nation?
Click to expand...
The issue here is "show me the money". The key to this is whether there would be advertiser interest that might be profitable for an all-audio company where it was an expensive distraction for a company trying to get out of traditional media as much as it can.

As has been mentioned, a lot of the CBS affiliates are in small or unrated markets, and even when added up are not a big story to pitch to agencies.
 
K.M. Richards said:
Might they start a TOH newscast service, mainly for their own stations, but also for displaced CBS affiiates around the nation?
Click to expand...

As you know from the KNX-KCBS discussion, Audacy hasn't really mastered the art of programming over multiple stations. The residents of neither LA nor SF have been satisfied with the presentation. They may be good at doing local radio, but things seem to break down when they broaden the audience.
 
OTOH, they do have the human infrastructure in place to partially manage such a venture (KNX, KCBS, WBBM, WBZ, WINS, KDKA, KMOX, etc.) ...
 
TheBigA said:
As you know from the KNX-KCBS discussion, Audacy hasn't really mastered the art of programming over multiple stations. The residents of neither LA nor SF have been satisfied with the presentation.
Click to expand...

That wouldn't be an issue for a national newscast.
 
Not that I'm expecting it to happen... It would be nice if a brief historical flashback can be inserted into the hourly CBS radio news, over the next 60 days. We're talking 99 years of coverage of the world biggest news events, as well a nod should be given to the legendary reporters and anchors from the past.

But then, it doesn't seem like radio places much importance on it's history.
 
K.M. Richards said:
OTOH, they do have the human infrastructure in place to partially manage such a venture (KNX, KCBS, WBBM, WBZ, WINS, KDKA, KMOX, etc.) ...
Click to expand...
This is essentially what iHeart is doing with their 24/7 product.

While the anchors are dedicated to those newscasts, the reports are primarily coming from the regional iHeart newsrooms.

It sounds pretty good.
 
www.audacy.com

KNX Explains: CBS News Radio to shut down after nearly 100 years. What does this mean for listeners? | KNX News 1070 AM

| KNX News 1070 AM
www.audacy.com www.audacy.com


Audacy has issued a statement on their own stations losing their affiliations with CBS Radio News.

On Friday, CBS News announced a new round of layoffs, including the shutdown of CBS News Radio after nearly 100 years. So what does that mean for what you will hear?

For one thing, KNX News is NOT going anywhere. While we were owned by CBS for many years, CBS sold its radio station to the company that would become Audacy in 2017. CBS News has since stayed a network affiliate.
Click to expand...
 
TheBigA said:
If they can't syndicate to two cities, how can they do a national service? Unless they hire a completely separate staff.
Click to expand...

Apples and oranges, A. There's a difference between a round-the-clock simulcast trying to serve two markets at opposite ends of the state and feeding a five-minute TOH newscast to affiliates.
 
K.M. Richards said:
Apples and oranges, A. There's a difference between a round-the-clock simulcast trying to serve two markets at opposite ends of the state and feeding a five-minute TOH newscast to affiliates.
Click to expand...

Yes I know. My point is if they can't do the small things, can they do a national network?
 
Status
Not open for further replies.


Back
Top Bottom