Chicago gets hurban station.

[musicloverII]

And you can bet that THAT is what will be promoted and marketed as Reggaeton for the sake of selling music. What it is and what it really IS are going to be two different things. It's already moving in that direction.

I'm accusing WHAT IS BEING MARKETED TO THE MAINSTREAM AS REGGAETON. Your statement about Pitbull's "Culo" is proof. You want more? Look at R Kelly's TP3, N.O.R.E., Daddy Yankee, that's what's being pushed into the mainstream as Reggaeton. It's already being twisted to fit a business model for sales sake. Check out DJ Realism's remixes of hip hop records and then check out the hip hoppers jumping on the bandwagon using the beats for their music and the collaborations. It's already becoming thugs rapping about getting laid, having women hump all night and drinking. It gets boring hearing the same subject put differently, it's especially boring when it (in Reggaeton) is applied to the same beat pattern.

> > I don't recall calling Pitbull Reggaeton.
>
> I did not claim you did. I simply mentioned that the only
> commercial reggaetón song that had even slightly
> questionable lyrics is "Culo" and it is not even a true
> reggaetón song.
>
> > I understand and
> > speak English, French, Farsi and understand the gist of
> > Spanish.
>
> I understand the gist of Romanian. But I would never be able
> to understand the meaning of pop culture and street slang
> with what little I know. I am thus assuming that you can not
> understand the lyrics of reggaetón songs, which explains why
> you accuse them of being what they are not.
>

 

[davideduardo]

> And you can bet that THAT is what will be promoted and
> marketed as Reggaeton for the sake of selling music. What it
> is and what it really IS are going to be two different
> things. It's already moving in that direction.
>
> I'm accusing WHAT IS BEING MARKETED TO THE MAINSTREAM AS
> REGGAETON.

And I am speaking of Spanish language reggaetón from Puerto Rico, which with only one or two exceptions, is all the reggaetón in the world in Spanish.

If the hip-hop artists desire to take elements of reggaetón, fine. that is a different world from the one we are discussing.

> Your statement about Pitbull's "Culo" is proof.

Proof of what? A song about watching a girl with a nice butt dancing is, in what way, about pimps and drugs?

> You want more? Look at R Kelly's TP3, N.O.R.E., Daddy
> Yankee, that's what's being pushed into the mainstream as
> Reggaeton.

The Spanish language Daddy Yankee stuff is not offensive unless we are talking about the normal "older generation being offended that kids don't like the music they like" syndrome.

> It's already being twisted to fit a business
> model for sales sake.

All music is a business. So what? How do you expect music to be marketed without the profit motive. It takes a big hit to make up for the 9 out of 10 albums that don't make money. The big hits make new artist releases possible.

> Check out DJ Realism's remixes of hip
> hop records and then check out the hip hoppers jumping on
> the bandwagon using the beats for their music and the
> collaborations.

I still fail to see how this has anything to do with Puerto Rican reggaetón in Spanish. This is like discussing reggae and soca using Paul Simon's "Mother and Child Reunion" as an example.

> It's already becoming thugs rapping about
> getting laid, having women hump all night and drinking. It
> gets boring hearing the same subject put differently, it's
> especially boring when it (in Reggaeton) is applied to the
> same beat pattern.

Gee, if we eliminated any reference to drinking, about 25% of country hits would bite the dust... not to mention blues, salsa, ranchera, etc., etc.

Reggaeton is not about these things, although many songs talk about dancing, loving and leaving. Just like any other popular music form. Unless you think White Rabbit was about a zoo and Lucy in the Sky with Diamonds about a jewelry store.

 

[davideduardo]

> The Reggaeton that will crossover will be ghettoized.
> Reggaeton cannot possibly become mainstream without the help
> of hip hop and while you and I know the difference, the
> marketing of it will show hip hop's mark in it and that is
> what will drive it. The Reggaeton you know will not remain,
> it will get lumped in with hip hop for sales sake.

But the reggaetón on Hurban stations will not significantly be English adaptations for the non-Hispanic market. Such songs are an effort to add some new flavors to hip hop, not to appeal to the Hurban audiences.

Reggaetón in Spanish is already "lumped" with Spanish CHR, not with hip hop. spanish music sales are separately tabulated and subdivide into genres like CHR, tropical, regional, etc. Check Soundscan.

 

[musicloverII]

Pitbull is already proof of what the general public perceives to be Reggaeton. The bastardization and hip hopping of it all has begun.

We're both talking about Reggaeton however what will succeed will be a bastardization of it. It will not resemble what you or I know as Reggaeton. It will have to go downhill in order for it to make radio and crossover. The hip hoppers are already involved in crossing it over so the masses will accept it as mainstream. It will not be Puerto Rico's export, it will be America's version of it. That's all I'm saying.

> > And you can bet that THAT is what will be promoted and
> > marketed as Reggaeton for the sake of selling music. What
> it
> > is and what it really IS are going to be two different
> > things. It's already moving in that direction.
> >
> > I'm accusing WHAT IS BEING MARKETED TO THE MAINSTREAM AS
> > REGGAETON.
>
> And I am speaking of Spanish language reggaetón from Puerto
> Rico, which with only one or two exceptions, is all the
> reggaetón in the world in Spanish.
>
> If the hip-hop artists desire to take elements of reggaetón,
> fine. that is a different world from the one we are
> discussing.
>
> > Your statement about Pitbull's "Culo" is proof.
>
> Proof of what? A song about watching a girl with a nice butt
> dancing is, in what way, about pimps and drugs?
>
> > You want more? Look at R Kelly's TP3, N.O.R.E., Daddy
> > Yankee, that's what's being pushed into the mainstream as
> > Reggaeton.
>
> The Spanish language Daddy Yankee stuff is not offensive
> unless we are talking about the normal "older generation
> being offended that kids don't like the music they like"
> syndrome.
>
> > It's already being twisted to fit a business
> > model for sales sake.
>
> All music is a business. So what? How do you expect music to
> be marketed without the profit motive. It takes a big hit to
> make up for the 9 out of 10 albums that don't make money.
> The big hits make new artist releases possible.
>
> > Check out DJ Realism's remixes of hip
> > hop records and then check out the hip hoppers jumping on
> > the bandwagon using the beats for their music and the
> > collaborations.
>
> I still fail to see how this has anything to do with Puerto
> Rican reggaetón in Spanish. This is like discussing reggae
> and soca using Paul Simon's "Mother and Child Reunion" as an
> example.
>
> > It's already becoming thugs rapping about
> > getting laid, having women hump all night and drinking. It
>
> > gets boring hearing the same subject put differently, it's
>
> > especially boring when it (in Reggaeton) is applied to the
>
> > same beat pattern.
>
> Gee, if we eliminated any reference to drinking, about 25%
> of country hits would bite the dust... not to mention blues,
> salsa, ranchera, etc., etc.
>
> Reggaeton is not about these things, although many songs
> talk about dancing, loving and leaving. Just like any other
> popular music form. Unless you think White Rabbit was about
> a zoo and Lucy in the Sky with Diamonds about a jewelry
> store.
>

 

[musicloverII]

If the format is going to survive on radio the music will have to compromised so it commercial enough. It's unfortunate but reality. As far as soundscan, I'm knee deep into it daily.

> > The Reggaeton that will crossover will be ghettoized.
> > Reggaeton cannot possibly become mainstream without the
> help
> > of hip hop and while you and I know the difference, the
> > marketing of it will show hip hop's mark in it and that is
>
> > what will drive it. The Reggaeton you know will not
> remain,
> > it will get lumped in with hip hop for sales sake.
>
> But the reggaetón on Hurban stations will not significantly
> be English adaptations for the non-Hispanic market. Such
> songs are an effort to add some new flavors to hip hop, not
> to appeal to the Hurban audiences.
>
> Reggaetón in Spanish is already "lumped" with Spanish CHR,
> not with hip hop. spanish music sales are separately
> tabulated and subdivide into genres like CHR, tropical,
> regional, etc. Check Soundscan.
>

 

[szorn]

Re: Amen, Amen, Amen!!!!!!!!

> While there's nothing wrong with fun music, the overwhelming
> majority of hip hop is ignorant, degenerative, degrading and
> sadistic. It comes from many street thugs who rapped to get
> out of the lifestyle. But as we've seen in many cases lately
> like Lil Kim, Cassidy, T.I. and others, they never leave the
> lifestyle because they're thugs and always will be and this
> comes from a man who grew up where they came from and never
> used it as an excuse to behave in the manner they behave,
> even after they have every possession known to man.
> So much for their "suffering" and "rapping" about it when
> they're on Pimp My Ride and other shows flashing their
> wealth. The excuse goes down the tube.
>
> In the beginning the music was real, now it's disposable,
> phony, fake and does more damage to our community than any
> other form of music before it.


How could one say it any better!!!!! Amen!!!! At least the majority of dance music lyrical content isn't vulgar or degrading to women. Musiclover II, you said it right! I had to respond to that.

 

[davideduardo]

Re: This is about Kalle, not English Hip Hop

> Pitbull is already proof of what the general public
> perceives to be Reggaeton. The bastardization and hip
> hopping of it all has begun.

Pitbull has done Spanish Hip Hop. There has been loads of Spanish Hip Hop since the late 90's... Molotov, Control Machete, SAHH, and a bunch of artists in Spain, for example. Hip Hop is not reggaetón, and the Pitbull song, "culo," is about the only one that has crossed into Spanish reggaetón stations. You do not find any of the Hurbans playing any of the other stuff... it is too edgy and not rhythmic enough.

Even so, the Pitbull song is not perceived by Hispanics to be reggaetón any more than Notorious B.I.G. or P.I.M.P. is perceived to be reggaetón. It is Hip Hop, done in Spanish. And the lyrics are totally unoffensive unless you think watching a shapely female dance is unenjoyable.


> We're both talking about Reggaeton however what will succeed
> will be a bastardization of it. It will not resemble what
> you or I know as Reggaeton. It will have to go downhill in
> order for it to make radio and crossover. The hip hoppers
> are already involved in crossing it over so the masses will
> accept

 

[davideduardo]

Re: This is about Kalle, not English Hip Hop

> Pitbull is already proof of what the general public
> perceives to be Reggaeton. The bastardization and hip
> hopping of it all has begun.

Pitbull has done Spanish Hip Hop. There has been loads of Spanish Hip Hop since the late 90's... Molotov, Control Machete, SAHH, and a bunch of artists in Spain, for example. Hip Hop is not reggaetón, and the Pitbull song, "culo," is about the only one that has crossed into Spanish reggaetón stations. You do not find any of the Hurbans playing any of the other stuff... it is too edgy and not rhythmic enough.

Even so, the Pitbull song is not perceived by Hispanics to be reggaetón any more than Notorious B.I.G. or P.I.M.P. is perceived to be reggaetón. It is Hip Hop, done in Spanish. And the lyrics are totally unoffensive unless you think watching a shapely female dance is unenjoyable.


> We're both talking about Reggaeton however what will succeed
> will be a bastardization of it. It will not resemble what
> you or I know as Reggaeton. It will have to go downhill in
> order for it to make radio and crossover. The hip hoppers
> are already involved in crossing it over so the masses will
> accept it as mainstream. It will not be Puerto Rico's
> export, it will be America's version of it. That's all I'm
> saying.

But, as I continue to say, Spanish reggaetón will continue to be done by predominantly Puerto rican and Hispanic artists. Spanish songs done by non-Spanish speakers, with one or two exceptions in the last 50 years, do not become hits. And the Hispanic composers and artists will use the Hispanic culture to base the songs on.

Salsa developed in New York City. It adopted some elements of Jazz as well as its Afroantillean roots. It never became Anglicized, however. Reggaetón is the direct descendant of salsa, not of Hip Hop (which is singularly unsuccessful in English in Latin America).
>

 

[davideduardo]

> If the format is going to survive on radio the music will
> have to compromised so it commercial enough. It's
> unfortunate but reality. As far as soundscan, I'm knee deep
> into it daily.
>

There has been enough reggaetón in Puerto Rico to sustain a top 5 San Juan station for the last 6 or 7 years without outside influences. San Juan has over 40 signals, and the overall Puerto Rico market, where the station was always top 10 without a network, has 135. There must be enough good musich, huh?

The only differences in the future will be better producers, better studios and help for the lyricists in making the language less Puerto Rican exclusive (Puerto Rico has very unique and mysterious local slang and vocabulary).

In Chicago, 3 weeks ago, 7 of the top 10 Spanish CDs in sales were reggaetón... 100% of it done in Puerto Rico.

 

[musicloverII]

Re: This is about Kalle, not English Hip Hop

And for the umpteenth time. IN ORDER FOR THE FORMAT TO SURVIVE IT'S ARTISTS WILL GO THE ROUTE OF HIP HOP OR THE FORMAT WILL FALL. Otherwise it will run into problems competing with CHR/Rhytmic stations. Once they obtain all the hispanic listenership they can get they'll need white folks and black. In order for that to happen and in order for it to be as accepted by white and black it will need a familiar sound such as the artists or beats of hip hop incorporated into a small semblance of Reggaeton's beats.

> > Pitbull is already proof of what the general public
> > perceives to be Reggaeton. The bastardization and hip
> > hopping of it all has begun.
>
> Pitbull has done Spanish Hip Hop. There has been loads of
> Spanish Hip Hop since the late 90's... Molotov, Control
> Machete, SAHH, and a bunch of artists in Spain, for example.
> Hip Hop is not reggaetón, and the Pitbull song, "culo," is
> about the only one that has crossed into Spanish reggaetón
> stations. You do not find any of the Hurbans playing any of
> the other stuff... it is too edgy and not rhythmic enough.
>
> Even so, the Pitbull song is not perceived by Hispanics to
> be reggaetón any more than Notorious B.I.G. or P.I.M.P. is
> perceived to be reggaetón. It is Hip Hop, done in Spanish.
> And the lyrics are totally unoffensive unless you think
> watching a shapely female dance is unenjoyable.
>
>
> > We're both talking about Reggaeton however what will
> succeed
> > will be a bastardization of it. It will not resemble what
> > you or I know as Reggaeton. It will have to go downhill in
>
> > order for it to make radio and crossover. The hip hoppers
> > are already involved in crossing it over so the masses
> will
> > accept it as mainstream. It will not be Puerto Rico's
> > export, it will be America's version of it. That's all I'm
>
> > saying.
>
> But, as I continue to say, Spanish reggaetón will continue
> to be done by predominantly Puerto rican and Hispanic
> artists. Spanish songs done by non-Spanish speakers, with
> one or two exceptions in the last 50 years, do not become
> hits. And the Hispanic composers and artists will use the
> Hispanic culture to base the songs on.
>
> Salsa developed in New York City. It adopted some elements
> of Jazz as well as its Afroantillean roots. It never became
> Anglicized, however. Reggaetón is the direct descendant of
> salsa, not of Hip Hop (which is singularly unsuccessful in
> English in Latin America).
> >
>

 

[davideduardo]

Re: This is about Kalle, not English Hip Hop

> And for the umpteenth time. IN ORDER FOR THE FORMAT TO
> SURVIVE IT'S ARTISTS WILL GO THE ROUTE OF HIP HOP OR THE
> FORMAT WILL FALL.

Stations like WVOZ-FM in Puerto Rico have succeeded resondingly without going the "route of hip hop" whatever that is.

> Otherwise it will run into problems
> competing with CHR/Rhytmic stations.

CHR and Rhythmic stations in the US are in English.

Reggaetón or Hurban stations have virtually eliminated Spanish pop/CHR since there is so little music of value in the other elements of Spanish CHR. Reggaetón and whatever varients evolve from it (as hip hop evelved from rap) will be a separate format.

The key element is that reggaetón stations are predominantly Spanish and Spanglish stations, and have no appeal to non-Hispanics BY DESIGN.

> Once they obtain all
> the hispanic listenership they can get they'll need white
> folks and black.

Gee. The #1, #2, #3 and #4 25-54 stations in LA at present are in Spanish. None feels a need to speak English or attract non-Hispanic whites and Blacks.

Why would well executed reggaetón stations need to play to non-Hispanics? Theier entire reason for existence is to serve assimilated Hispanics, a group which is now more than 50% of 18-34 Hispanics in most highly Hispanic markets.

While Hispanics are "only" 14% of the population of the US, the top 15 Hispanic markets hold about 80% of all US Hispanics. And, in these markets, reggaetón stations will be a part of the spectrum of stations aimed at Hispanics in general, whether it be tropical in Miami or regional Mexican and AC and Mexican oldies in the Southwest.

> In order for that to happen and in order
> for it to be as accepted by white and black it will need a
> familiar sound such as the artists or beats of hip hop
> incorporated into a small semblance of Reggaeton's beats.

The failure of your argument is the assumption that stations that are predominantly Spanish would appeal to non-Hispanics or even want to. Gee, I guess I should add some Avril Lavigne to KLVE in LA (#1 25-54 in the largest radio ad market in the world).

Speaking of LA... the market is up 6% so far this year. Almost all the growth is in Hispanic station revenues. Why go from the place where the fish are biting like mad to where there are no fish at all?
>

 

[davideduardo]

Re: Language Usage in reggaetón

> >
> Just wondering, do these CD's have linear notes in both
> Spanish and English--maybe Japanese, too?
>

Some are in Spanglish, some are in Spanish. I have not seen any in all English, though. Remember, up to now, all the production has been in Puerto Rico where the language is loaded with anglicisms... examples...

Waste Basket - Zafacón (from "safety can" embossed on 30's era flip top waste baskets)
Headlights - Silbimes (from "sealed beam" on bulb wrappers)
Weekend - wikén (obvious)
Stress - estrés (obvious)
Keyboard - keyboard (not "teclado" as proper elsewhere)

And so on. Puerto Rico has been a US colony and Commonwealth since 1898, and the language, which is Spanish, is full of terms and expressions lifted or bastardized form English. No other Hispanic other than a Puerto Rican will understand many of these terms.

Remember, a significant percentage of Puerto Ricans also speak English... especially men, who may have been in the US military services.

 

[musicloverII]

Re: This is about Kalle, not English Hip Hop

When artists like Snoop Dogg, R Kelly and others start doing "Reggaeton" type tracks the females will come and the 18 to 24 males will come too hence the competition with CHR/Rhythmic.

> > And for the umpteenth time. IN ORDER FOR THE FORMAT TO
> > SURVIVE IT'S ARTISTS WILL GO THE ROUTE OF HIP HOP OR THE
> > FORMAT WILL FALL.
>
> Stations like WVOZ-FM in Puerto Rico have succeeded
> resondingly without going the "route of hip hop" whatever
> that is.

good for them. We're in Chicago.

>
> > Otherwise it will run into problems
> > competing with CHR/Rhytmic stations.
>
> CHR and Rhythmic stations in the US are in English.

Yes and for the format to grow and thrive, survive and grow in Chicago the urban artists will be utilizing the beats for their music which in turn will put the station in direct competition with CHR/Rhythmic
>
> Reggaetón or Hurban stations have virtually eliminated
> Spanish pop/CHR since there is so little music of value in
> the other elements of Spanish CHR. Reggaetón and whatever
> varients evolve from it (as hip hop evelved from rap) will
> be a separate format.

Not if they want to grow the format. As I remember, the death of the 80s and Jammin' Oldies stations was that they died due to lack of growth, ala Oldies. Granted that's a crock of (BLEEP), that was the excuse perpertrated through the interviews the geniuses of corporate comms were giving.

>
> The key element is that reggaetón stations are predominantly
> Spanish and Spanglish stations, and have no appeal to
> non-Hispanics BY DESIGN.

You are in terminal dreamland. The format will appeal to non whites when the urban artists help make it mainstream.

>
> > Once they obtain all
> > the hispanic listenership they can get they'll need white
> > folks and black.
>
> Gee. The #1, #2, #3 and #4 25-54 stations in LA at present
> are in Spanish. None feels a need to speak English or
> attract non-Hispanic whites and Blacks.

Sure, as long as the market in which Hispanic's add to the overall population. It can only grow so much per year. The music known as "Reggaeton", the "sound" of it is what is being marketed, while you and I know what it is, the public can only grasp it in the manner in which it's marketed to them. When you have mainstream artists that appeal to WHITE and BLACK audiences making music using the marketed version of REGGAETON to the masses it will attract an unintended group DIRECTLY COMPETING with CHR/Rhythmic.


> While Hispanics are "only" 14% of the population of the US,
> the top 15 Hispanic markets hold about 80% of all US
> Hispanics. And, in these markets, reggaetón stations will be
> a part of the spectrum of stations aimed at Hispanics in
> general, whether it be tropical in Miami or regional Mexican
> and AC and Mexican oldies in the Southwest.
>

Reggaeton stations will need to grow to survive and won't be able to if the music released doesn't grow or get repackaged to broaden it's appeal.

> > In order for that to happen and in order
> > for it to be as accepted by white and black it will need a
>
> > familiar sound such as the artists or beats of hip hop
> > incorporated into a small semblance of Reggaeton's beats.
>
> The failure of your argument is the assumption that stations
> that are predominantly Spanish would appeal to non-Hispanics
> or even want to. Gee, I guess I should add some Avril
> Lavigne to KLVE in LA (#1 25-54 in the largest radio ad
> market in the world).

No, that's not my assumption. That's your failure to understand a simple concept and problem of your beloved Reggaeton. In fact, if Avril releases a record that's remixed using "Reggaeton" styled beats I'm sure it would be spun. You're assuming Hispanics only listen to Hispanic music?

>
> Speaking of LA... the market is up 6% so far this year.
> Almost all the growth is in Hispanic station revenues. Why
> go from the place where the fish are biting like mad to
> where there are no fish at all?

And that's like saying NINE did 100% better in this book compared to the last.

Hispanic radio is experiening growth and acceptance because it finally being accepted as a format that media buyers can't ignore. Of course it's going to grow. We'll see where it's at, in fact, we'll see where all radio is at 10 years from now.
> >
>

 

[davideduardo]

Re: trust the people who created it: Kalle is targeted at Hispanics.

> When artists like Snoop Dogg, R Kelly and others start doing
> "Reggaeton" type tracks the females will come and the 18 to
> 24 males will come too hence the competition with
> CHR/Rhythmic.

Reggaetón listeners are 100% Hispanic and come mostly from, in this order, 1) English CHRs of any flavor, 2) Mass Appeal hip hop stations (not urban) and, lastly, Spanish pop stations. This happens immediately, as can be seen in the various markets where Hurbans have become #2 18-34 Hispanics in about 90 days or less.

> > Stations like WVOZ-FM in Puerto Rico have succeeded
> > resoundingly without going the "route of hip hop" whatever
> > that is.
>
> good for them. We're in Chicago.

No difference at all. Reggaetón is the universal 18-34 assimilated Hispanic music form, whether the Hispanics were born here or in Mexico, Argentina, Peru, Colombia, Puerto Rico or wherever.

There is no need to "change" the format once it is established. And it is being established, in Chicago, based on Spanish and Spanglish being the referred forms of expression. It is not a format that will ever have any appeal among non-Hispanics... as I said, by design.
>
> > CHR and Rhythmic stations in the US are in English.
>
> Yes and for the format to grow and thrive, survive and grow
> in Chicago the urban artists will be utilizing the beats for
> their music which in turn will put the station in direct
> competition with CHR/Rhythmic

You are assuming that the station will play an appreciable amount of English music. It won't. The English stuff, if you listen to Kalle in any of the 4 markets it is in, is an accent and is determined by 100% Hispanic appeal.

Hurban stations from the first beat of the first song can decimate the local rhythmic CHR if there is significant Hispanic population in the market. It will also dig into the hip hop station (s) but not, particularly, into the urbans.
> >
> > Reggaetón or Hurban stations have virtually eliminated
> > Spanish pop/CHR since there is so little music of value in
>
> > the other elements of Spanish CHR. Reggaetón and whatever
> > variants evolve from it (as hip hop evolved from rap) will
>
> > be a separate format.
>
> Not if they want to grow the format. As I remember, the
> death of the 80s and Jammin' Oldies stations was that they
> died due to lack of growth, ala Oldies. Granted that's a
> crock of (BLEEP), that was the excuse perpertrated through
> the interviews the geniuses of corporate comms were giving.

Jammin'Oldies was invented to be an LA format for Hispanic females 25-44. It lost track of this, even in LA, and ended up being a format of low researching low rider songs. DOA. Not relevant at all to this discussion, anyway, as the stations were in English and, by mistake, the owners tried to make them appeal to non-Hispanic whites and even Blacks.

jammin Oldies is being done right in San Antonio, where KTFM is now #1 25-54 with a 100% English presentation but targeting 100% Hispanics. As the format was intended to be.

Reggaetón / Kalle target Spanish speaking Hispanics who are bilingual, bi cultural and who do not find all of what they like on Black or overly Anglo stations.
>
> >
> > The key element is that reggaetón stations are
> predominantly
> > Spanish and Spanglish stations, and have no appeal to
> > non-Hispanics BY DESIGN.
>
> You are in terminal dreamland.

Funny, that is not what the listeners say.

> The format will appeal to non
> whites when the urban artists help make it mainstream.

And we will not play them except as a spice element. I am not dreaming, if you bother to find out who I am.

Kalle in Chicago... or NY... or San Francisco... or San José... or 99.1 in Dallas... are pure Hispanic plays, and the talent speaks mostly Spanish, the traffic reports are in Spanish, the spots are mostly in Spanish, the imaging is mostly in Spanish, etc. Over time, most reggaeton stations will be predominantly in Spanish, although a few have more English in the jock work... but the music is about 90% Spanish... whether it be KLOL, WMGE, WCAA or WVIV.

A few of the English "Latin flavored" songs will help make it easy to add a flavor element. Just as nearly all CHRs in Latin America play both English and Spanish hits...
>
>
> > Gee. The #1, #2, #3 and #4 25-54 stations in LA at present
>
> > are in Spanish. None feels a need to speak English or
> > attract non-Hispanic whites and Blacks.
>
> Sure, as long as the market in which Hispanic's add to the
> overall population. It can only grow so much per year. The
> music known as "Reggaeton", the "sound" of it is what is
> being marketed, while you and I know what it is, the public
> can only grasp it in the manner in which it's marketed to
> them. When you have mainstream artists that appeal to WHITE
> and BLACK audiences making music using the marketed version
> of REGGAETON to the masses it will attract an unintended
> group DIRECTLY COMPETING with CHR/Rhythmic.

I keep telling you... non-Hispanic whites (most Latinos are also white, did you know?) and Blacks will not listen to a station where many of the spots, most of the imaging, and 90% of the music is in Spanish, and always will be.

There is no desire to make Kalle appeal to non-Hispanics, not now and not as far in the future as I can see.
>
>
> > While Hispanics are "only" 14% of the population of the
> US,
> > the top 15 Hispanic markets hold about 80% of all US
> > Hispanics. And, in these markets, reggaetón stations will
> be
> > a part of the spectrum of stations aimed at Hispanics in
> > general, whether it be tropical in Miami or regional
> Mexican
> > and AC and Mexican oldies in the Southwest.
> >
>
> Reggaeton stations will need to grow to survive and won't be
> able to if the music released doesn't grow or get repackaged
> to broaden it's appeal.

There is plenty of music. Right now, there are more reggaetón releases per week than Spanish pop in the US... in fact, if you look at Radio Express' RadioPlay Ëxitos Express weekly new release disk (www.radioexpress.com) you will see that about a third of the content is reggaetón and Exitos Express compiles breakers and new releases from every Spanish speaking country in the world. This week, 7 of 22 songs are reggaetón. The production is huge because it sells. 9 of the top 10 Spanish CDs in NY are reggaetón now that Kalle is in its second month there... etc.

There is no need to broaden the appeal of reggaetón if every CHR chart everywhere in Latin America is crammed with reggaetón and growing in percentage.

> >
> > The failure of your argument is the assumption that
> stations
> > that are predominantly Spanish would appeal to
> non-Hispanics
> > or even want to. Gee, I guess I should add some Avril
> > Lavigne to KLVE in LA (#1 25-54 in the largest radio ad
> > market in the world).
>
> No, that's not my assumption. That's your failure to
> understand a simple concept and problem of your beloved
> Reggaeton. In fact, if Avril releases a record that's
> remixed using "Reggaeton" styled beats I'm sure it would be
> spun. You're assuming Hispanics only listen to Hispanic
> music?

I know what Hispanics listen to. A certain small percentage of crossover hip hop is used in reggaetón formats, whether they be Clear Channel's or Univision's. If there is a legit crossover, it will be a part of the small accent category. It will not take over the format, as the format is designed to be Hispanic, not about a Canadian girl from Québec.

In fact, you will no doubt go into denial in learning that the Shakira reggaetón remix is not considered reggaetón by reggaetón partisans in their vast, overwhelming majority. It is not a "core" reggaetón song, and young listeners spot pandering and phonies very fast. I want to hear Eminenm singing in Spanish, too.
>
> >
> > Speaking of LA... the market is up 6% so far this year.
> > Almost all the growth is in Hispanic station revenues. Why
>
> > go from the place where the fish are biting like mad to
> > where there are no fish at all?
>
> And that's like saying NINE did 100% better in this book
> compared to the last.

LA is 42% Hispanic. The Hispanic stations (including Power and Kiss)will take about 40% of the $1.1 billion in revenue that LA radio will generate this year.

Your comparison with Nine is absurd. LA is up about $50 million so far this year... most going to Spanish and Hispanic radio. That is probably more than Nine will bill this decade.
>
> Hispanic radio is experiencing growth and acceptance because
> it finally being accepted as a format that media buyers
> can't ignore. Of course it's going to grow. We'll see where
> it's at, in fact, we'll see where all radio is at 10 years
> from now.

Hispanic radio has been growing since Arbitron implemented DST in the 70's. Today's growth is based on the ongoing awareness of the Hispanic market and the fact that the only part of many markets to be growing at all is the Hispanic segment... in LA, there is a net decline over the last 15 years in non-Hispanic whites, a decline of tiny proportions in Blacks, and huge growth in Hispanics. So 100% of the market growth in population and radio revenues is attributable to Hispanics.

Hispanic, by the way, is not a format. It is a cultural grouping, but neither an ethnicity nor a race. Spanish is a Language. CHR, Reggaetón, Regional Mexican, talk, tropical, AC, oldies, are formats found on Spanish stations.
> > >
> >
>