D
dommy
Guest
> there is absolutely NO reason for any station to play ANY
> christmas music before Thanksgiving. the only reason one
> station plays christmas music so early is to get a jump on
> the other and to be honest...it does more harm than good in
> my opinion 'cause like everyone has said so far...WHO THE
> HELL WANTS TO HEAR CHRISTMAS MUSIC THIS EARLY?
>
> next year I bet we hear "jingle bells" the day before
> halloween!
Well...to be brutally honest...A/C radio targets WOMEN....women want Christmas Music and based on the success of the stations that do this every year...we still do not know when "too early" really is. It drives ratings and revenue for these stations..so YES..there are REASONS for doing this. In a competitive situation, it IS important to be first. Oh..and Jingle Bells before Halloween?
If that station in Atlantic City that flipped to Christmas on October 17th is successful, you can bet there will be earlier switches. I can't wait for Hallloween....Monster Mash followed by Dominick the Donkey.Now THAT's radio!!
> christmas music before Thanksgiving. the only reason one
> station plays christmas music so early is to get a jump on
> the other and to be honest...it does more harm than good in
> my opinion 'cause like everyone has said so far...WHO THE
> HELL WANTS TO HEAR CHRISTMAS MUSIC THIS EARLY?
>
> next year I bet we hear "jingle bells" the day before
> halloween!
Well...to be brutally honest...A/C radio targets WOMEN....women want Christmas Music and based on the success of the stations that do this every year...we still do not know when "too early" really is. It drives ratings and revenue for these stations..so YES..there are REASONS for doing this. In a competitive situation, it IS important to be first. Oh..and Jingle Bells before Halloween?
If that station in Atlantic City that flipped to Christmas on October 17th is successful, you can bet there will be earlier switches. I can't wait for Hallloween....Monster Mash followed by Dominick the Donkey.Now THAT's radio!!