S
SarasotaJim
Guest
Johnny Morgan said:Keener wasn't as bad as some of these other personality stations, but there was a definite shift in its focus even as early as 1966. The Drake influence was nationwide, and what became standard PD othodoxy by 1968 was Drake-ish.
I was sitting in Fort Wayne, Indiana one afternoon talking on the phone with Mike Joseph. He was the consultant who had previously put stations like WKBW and WABC together and had most recently designed the new format for WLYV in Fort Wayne. He told me he had been called to Detroit to clean up Keener's act a bit because they were beginning to get hammered by CKLW.
He told me it was going to be a fight because Keener had gotten sloppy, not paying attention to details and they were running far too many commercial minutes. He wasn't particularly concerned, he said, because CKLW hadn't acquired the big ratings yet but, when they did, CK's spot load would get heavy, too.
Poor Mike. He apparently didn't know that, at that time, CKLW had a strict 8-minutes-per-hour limit on commercials. And there sat Mike, trying to tell Keener management and sales they could no longer get away with 18 minutes an hour. We all know how that battle ended, don't we?