• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Coast to Coast AM

TheBigA said:
WBZ is the #1 station in Boston.

Mr Know-It-All Strikes out.

WBZ is currently number six in AQH share; number 11 in cume. ::)
 
FredLeonard said:
JMTilliery has just shared with us the bean counter, B-school gospel that has crippled radio and US business, in general.

Mr. Leonard, what I have just shared with you is the "gospel" of real word life in radio and any business. If you have never actually managed a station and have been responsible for meeting the station's daily expenses, including payroll, it's easy for you to sit in front of a computer screen and be an "arm-chair" program director and station manager, telling everyone else how it should be done. I have managed, consulted and owned multiple stations, having successfully turned around several failing stations, that were on the verge of insolvency, into positively cash flowing properties within a relatively reasonable time frame. Had I not taken the measures I had taken, the stations I turned around would have gone dark. Is taking a station off the air a better solution?!

The facts remain the same. Basic economics 101 mandates that an entity must have a cash flow greater than the cash outflow in order to remain solvent. Like it or not, radio is a business intended to generate a profit. That profit cannot be generated and a station cannot remain on the air it its expenses are greater than its billing.
 
FredLeonard said:
WBZ is currently number six in AQH share; number 11 in cume. ::)


Which is a far cry from WPHT's #21. My point being that CBS is not going to waste any more money on this station. WBZ is a very different matter, regardless of the details.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom