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Mr. Leonard, what I have just shared with you is the "gospel" of real word life in radio and any business. If you have never actually managed a station and have been responsible for meeting the station's daily expenses, including payroll, it's easy for you to sit in front of a computer screen and be an "arm-chair" program director and station manager, telling everyone else how it should be done. I have managed, consulted and owned multiple stations, having successfully turned around several failing stations, that were on the verge of insolvency, into positively cash flowing properties within a relatively reasonable time frame. Had I not taken the measures I had taken, the stations I turned around would have gone dark. Is taking a station off the air a better solution?!
The facts remain the same. Basic economics 101 mandates that an entity must have a cash flow greater than the cash outflow in order to remain solvent. Like it or not, radio is a business intended to generate a profit. That profit cannot be generated and a station cannot remain on the air it its expenses are greater than its billing.
Which is a far cry from WPHT's #21. My point being that CBS is not going to waste any more money on this station. WBZ is a very different matter, regardless of the details.
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