Ryan, short answer - someone offered Demar money to "lease" 92.9/1550/1580 and they took it. The oldies were mostly just a place holder after the lease with WWCD "CD 92.9" abruptly ended and the '92x alternative' format didn't really pan out. I would suspect the 'lease' revenue is more money than Delmar was/or could make selling their own ads (In the final days of My 92.9 I only heard a few spots, and they sounded like PPI spots - pay per inquiry and a bunch of PSAs).
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Confirmed today (2 flips) in Columbus
- Thread starter radioislife2020
- Start date
Ryan, short answer - someone offered Demar money to "lease" 92.9/1550/1580 and they took it. The oldies were mostly just a place holder after the lease with WWCD "CD 92.9" abruptly ended and the '92x alternative' format didn't really pan out. I would suspect the 'lease' revenue is more money than Delmar was/or could make selling their own ads (In the final days of My 92.9 I only heard a few spots, and they sounded like PPI spots - pay per inquiry and a bunch of PSAs).
Any guess on the 2nd flip?
I'm going to go out on a limb and say Delmar leases out 96.7
I'm going to go out on a limb and say Delmar leases out 96.7
I would say not in the plan unless someone offers to lease it for a good amount of money. Like in most business cases, something is always for sale or lease if the money is right.
Do you think there’s good money out there to buy or lease 96.7 waiting in the wings?
The name's little different than promised. Did Urban One send you a C&D?
Sure did
So, what was the second flip?
Did this second flip take place on 4/1 as well?
Not yet
dm2024, are you allowed to reveal the frequency yet? I am guessing either 1550 or 1580.
If either of them flipped it would break up the synchronized 92.9s, which I'm not exactly sure they want.
Then the only one I can think would be available would be 920...if not 1580 or 1550.
I’m curious. I’m assuming 92.9 wasn’t making money so they shopped/or were open to doing an LMA. Why do you think the format failed? And you have a decent nut to crack to break even, what makes you believe you’ll surpass that?
28 Years in the Business and 11 of them programming the Columbus market .
That’s one side of the equation. Your experience and connections. But why, in your view, was the previous format unable to connect both with advertisers and listeners?
I have no experience in radio just an enthusiast, but I always assumed oldies had a little bit of life left in it because it was one of those rare formats that connects with a couple of generations. People obviously in their 60s and 70s but also people in their late 30s 40s who grew up with their parents listening to oldies music. Obviously it's not a money maker or a lot of stations would still be trying it but it does seem like for a 250 watt station it would be a money maker.