Consider... an 'in your face' country format, with a cheap loudmouth in the morning drive who relates to men. Either of the RGs could do it... Rude could surely do it... Moby could also. Who's the cheapest? Remember, Alternative as a format is losing audience nationally... these people don't look like they're going to push a local station for identity, they're much more likely to try to jump on a successful bandwagon. Kieth Connors would do a hell of a job in mornings where the music was the message, and the message was a LOT of hank Jr. and Willie and the like. They're paying for nohing right now.. perhaps they'll cut the payroll and go for a newe 'something'.