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CUMULUS keeps ignoring "Super Bass" !

CHRles said:
The whole Hot AC comparison is nonsense since you can also counter that with comparisons to Rhythmic CHR and other formats.

Sure, you can compare anything you want - but if you're choosing between programming an adult-leaning vs. rhythmic-leaning CHR, the point is there are many Top 10 markets where adult-leaning CHR (or HAC) is a better choice
 
Honestly, I thought they were late with "Pumped Up Kicks." I thought they'd be on that as soon as they could. CC was on it a couple of weeks before Cumulus.
 
carolinaradio said:
Honestly, I thought they were late with "Pumped Up Kicks." I thought they'd be on that as soon as they could. CC was on it a couple of weeks before Cumulus.

Cumulus is conservative, and they run CHRs in conservative markets - and to conservative music listeners, holding off a little on new, unfamiliar music, especially stuff that sounds extremely different, is a good thing
 
atlantaboy said:
carolinaradio said:
Honestly, I thought they were late with "Pumped Up Kicks." I thought they'd be on that as soon as they could. CC was on it a couple of weeks before Cumulus.

Cumulus is conservative, and they run CHRs in conservative markets - and to conservative music listeners, holding off a little on new, unfamiliar music, especially stuff that sounds extremely different, is a good thing

Not when their competition, which is constantly beating them in the ratings, isn't afraid to take chances on new music and has a much wider playlist, even adding most rhythmic songs before Cumulus's supposedly rhythmic-leaning WWKL. See Harrisburg.
 
atlantaboy said:
carolinaradio said:
Honestly, I thought they were late with "Pumped Up Kicks." I thought they'd be on that as soon as they could. CC was on it a couple of weeks before Cumulus.

Cumulus is conservative, and they run CHRs in conservative markets - and to conservative music listeners, holding off a little on new, unfamiliar music, especially stuff that sounds extremely different, is a good thing
I guess so, but I consider Greenville, SC to be more conservative than most of the markets they are in and WFBC seems more on top of new stuff...
 
carolinaradio said:
atlantaboy said:
carolinaradio said:
Honestly, I thought they were late with "Pumped Up Kicks." I thought they'd be on that as soon as they could. CC was on it a couple of weeks before Cumulus.

Cumulus is conservative, and they run CHRs in conservative markets - and to conservative music listeners, holding off a little on new, unfamiliar music, especially stuff that sounds extremely different, is a good thing
I guess so, but I consider Greenville, SC to be more conservative than most of the markets they are in and WFBC seems more on top of new stuff...

Cumulus isn't in Greenville, SC. WFBC is Entercom. Cox, Clear Channel, and Entercom are the majors in that market.
 
carolinaradio said:
atlantaboy said:
carolinaradio said:
Honestly, I thought they were late with "Pumped Up Kicks." I thought they'd be on that as soon as they could. CC was on it a couple of weeks before Cumulus.

Cumulus is conservative, and they run CHRs in conservative markets - and to conservative music listeners, holding off a little on new, unfamiliar music, especially stuff that sounds extremely different, is a good thing
I guess so, but I consider Greenville, SC to be more conservative than most of the markets they are in and WFBC seems more on top of new stuff...

WFBC has virtually no competition though, so it can basically play whatever it wants (within reason) and 18-34 females will listen - they don't have to worry, like Q100 does, about people changing the station
 
atlantaboy said:
WFBC has virtually no competition though, so it can basically play whatever it wants (within reason) and 18-34 females will listen - they don't have to worry, like Q100 does, about people changing the station
Interestingly, Rhythmic CHR WHZT beat them 12+ (yeah, I know that doesn't really matter) recently. They've been pretty neck/neck before.
 
carolinaradio said:
atlantaboy said:
WFBC has virtually no competition though, so it can basically play whatever it wants (within reason) and 18-34 females will listen - they don't have to worry, like Q100 does, about people changing the station
Interestingly, Rhythmic CHR WHZT beat them 12+ (yeah, I know that doesn't really matter) recently. They've been pretty neck/neck before.

Yeah, I guess I should've said no competition from the mainstream CHR/Hot AC side

I think it's true, for some reason, that Rhythmics don't have to be conservative in conservative areas - probably because the ethnic populations they target tend to be liberal (even in the South)
 
I think part of the success WHZT sees (although they haven't done great in the last couple of books) is due to the fact that other than the Urban AC, which does great here, there's no other Urban station, so they probably gain some listeners that would otherwise listen to a hip hop station.
 
carolinaradio said:
I think part of the success WHZT sees (although they haven't done great in the last couple of books) is due to the fact that other than the Urban AC, which does great here, there's no other Urban station, so they probably gain some listeners that would otherwise listen to a hip hop station.

Yeah, I think for the most part, WHZT basically caters to the African-American population of Greenville, which is why I feel like WFBC basically has no competition
 
atlantaboy said:
carolinaradio said:
I think part of the success WHZT sees (although they haven't done great in the last couple of books) is due to the fact that other than the Urban AC, which does great here, there's no other Urban station, so they probably gain some listeners that would otherwise listen to a hip hop station.

WHZT basically caters to the African-American population of Greenville

Not at all true. I am good friends with one of its recent PDs and he'll tell you that your statement is not accurate. African-American friendly, perhaps, but "caters to" is not accurate.
 
acesup said:
atlantaboy said:
carolinaradio said:
I think part of the success WHZT sees (although they haven't done great in the last couple of books) is due to the fact that other than the Urban AC, which does great here, there's no other Urban station, so they probably gain some listeners that would otherwise listen to a hip hop station.

WHZT basically caters to the African-American population of Greenville

Not at all true. I am good friends with one of its recent PDs and he'll tell you that your statement is not accurate. African-American friendly, perhaps, but "caters to" is not accurate.

Yeah, I guess if it "catered to" African-Americans it would be straight Urban - but since there's no Urban station, there's gotta be a huge black audience that listens to WHZT
 
107.3 Jamz has been considered Urban AC since I moved here from NC.

As for Hot 98.1, actually, I've seen their live remotes - they attract a ton of young white kids as listeners and I also know from personal experience. They just present themselves as "#1 hit music station", no real specifics. I would think, though, that the African American listener who doesn't want Urban AC is probably inclined to listen to them (WPEG from Charlotte, despite having a bad signal here, shows pretty strong, as does Urban AC WBAV).
 
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