CUMULUS keeps ignoring "Super Bass" !

[justpassingthough]

Maybe one day the Cumulus stations will have a revisionist history and play "Super Bass" as a gold record...

I just heard Notorious BIG "Juicy" on KIIS- a song they never, ever touched when it was on the charts.

 

[Jay F]

Maybe one day the Cumulus stations will have a revisionist history and play "Super Bass" as a gold record...

I just heard Notorious BIG "Juicy" on KIIS- a song they never, ever touched when it was on the charts.

If they do I won't be impressed. "Super Bass" sounds great right now as a current. It will be at least somewhat stale or boring as a gold. "Juicy" is a different situation because it wasn't as big of a CHR hit so there is less/no burn factor.

 

[MarioMania]

Now I hear Super Bass alot on 997 now & 927 Rev-FM, Did the song climb the charts or what?

 

[radiolives]

Could Atlanta handle another CHR to compete with Q100? Either CBS or Clear Channel would be in control of it. If Dave's ratings get any lower would CBS possible flip it maybe to CHR and take Q 100 head on like CBS has done in Houston with the heritage CHR which is owned by Cumulus.

 

[acesup]

Could Atlanta handle another CHR to compete with Q100? Either CBS or Clear Channel would be in control of it. If Dave's ratings get any lower would CBS possible flip it maybe to CHR and take Q 100 head on like CBS has done in Houston with the heritage CHR which is owned by Cumulus.

Here's the thing, guys - Q100 may be missing a lot of titles, simply because of Cumulus' conservative strategy toward Top 40, but the facts remain that it A. is making quite a bit of money, B. has the best CHR morning show in America, and C. is currently in the top five of the Atlanta PPM numbers. With Clear Channel's WiLD 105.7 & 96.7, CBS' V103, and Radio One's HOT 107.9, the market has an abundance of Rhythmic and Urban product. I can't stand Cumulus, as a company, but I can't deny that they are doing what is right for their competitive situation in Atlanta with Q100.

Now, the rest of their CHR portfolio, that's a different story.

 

[atlantaboy]

If Dave's ratings get any lower would CBS possible flip it maybe to CHR and take Q 100 head on

Yeah that was my first thought when I saw this month's ratings - the only thing is Dave is such a highly respected station, and (more importantly) I think it bills really high due to the wealth of its audience - also, it was among the highest rated AAAs in the country just a few months ago, so I'm not sure CBS would be ready to abandon ship like that

I don't understand why Clear Channel just doesn't go young-leaning CHR with Wild 106.7 (the signal is extremely strong in the suburbs, where it counts) - it's almost like they're afraid of Q100

I also just want to emphasize the fact that Star (which is exploding in ratings) is constantly running ads against Q100, trying to get female listeners to switch to Star so they don't have to "sit through" stuff that sounds immature - so both stations know that the Hot AC target in Atlanta is the $$$$ money target - and, honestly, Q100 might be gaining listeners by passing on Nicki Minaj

For Los Angeles CHR, the target demo (in general, to achieve success in the market) is 18-34 Hispanics
For Atlanta CHR, the target demo (in general, to achieve success in the market) is wealthy 25-34 soccer moms and their daughters

In Los Angeles, you have multiple stations competing for the Hispanic rhythmic-leaning audience
In Atlanta, you have multiple stations competing for the Adult CHR (or wealthy mother-daughter CHR) audience

In short (to sum up two threads in different forums), I think both Q100 and KIIS know exactly what they're doing, and their ratings are showing it - as radio buffs, we might not like the fact that they're skipping songs, but if skipping songs means higher ratings, I'd skip the songs if I were PD

 

[Wildstyle K]

KIIS does a full top 40 playlist (and are more fun, based on what I've heard so far here in L.A., today). WWWQ only does top 20 and likes to continue excluding hits in a city that has a history of excluding hits. That's where most of us have a problem. I believe, just like pretty much any other major market chr, that they could still be as successful if they were under different ownership with a FULL top 40 playlist. WWWQ also really has no real competition (other than WSTR). They will, of course, win as the leading CHR every time.

As I sit here in L.A. somewhat unimpressed with the sea of sameness going on, I will say that at least with the amount of chr stations they have here, no hits are really being missed in L.A. Atlanta, however, only has WWVA or WWWQ. WWWQ excludes outer top 20 hits, and WWVA has a limited signal. Everything else is urban (and I'm not sure if having a sea of urbans is better or worse than having a sea of rhythmic chr's, but I will say L.A. chr's do have more music style variety than a bunch of urbans taking up a bunch of big signals (sometimes two or more) or a lot of different rock stations on small signals in Atl..)

Honestly, I'm not sure who I like more when it comes to radio. L.A. with their over abundance of chr's, or Atl. with the situation they've got going on there. Really, all Atl. needs is WWVA on a full power signal and possibly another station to more directly compete with them and then Atl will "be complete" all around for a major (international city) market. A good rhythmic that somewhat goes after some of the urban crowd would be nice - if there's a such thing. I guess I cannot talk about there being too many urbans, being that ALL of them are usually in the top 10. Oh well....

 

[atlantaboy]

KIIS does a full top 40 playlist

???

Come on, you know that's not true lol

And with all this talk about Q100 ignoring Super Bass, I don't see a lot of complaints about KIIS ignoring Tonight Tonight or Good Life (two current Top 10 hits compared to one) : I expect to see a whole lot of posters defending KIIS for skipping those songs, and then lambasting Q100 for skipping Super Bass...but that's life on radio-info.com I guess, at least for now...

 

[Morpheux]

KDM,Super Bass is all over CHR. If some stations in Atlanta aren't playing it then they're not subscribing to the "sea of sameness".

 

[Wildstyle K]

I mean, they have a "full 40 slots" for currents instead of 20, so if they do exclude anything, it's not due to having limited slots. There are also other station(s) with nice, clear signals that have "good life" and "tonight tonight" in L.A. (I even heard the first of the two a few times yesterday alone while just flipping through channels), so even if KIIS excludes or does something late, the song doesn't end up just not being heard in L.A. airwaves. I (still) can't say the same for Atl at the moment.

Q100 (or any chr that misses hits in Atl) will always be lambasted, due to the type of history Atlanta is known for when it comes to many things not being played on the airwaves. It will take a while to have many people notice L.A. miss hits since L.A. doesn't really have that history of not having a station to deliver a certain chr sound or song (but go to the rhythmic section and you will surely see talk about how much urban is lacking in L.A.. ..And vice versa. No one notices the lack of Tyga "far away" not being played on any of Atlanta's four urbans!).

By the way, hasn't "super bass" been out way longer than those other two songs? Not that that's an excuse because it is a bit "peculiar" to have a few CHR's in a top 5 market all together exclude two hits.. ..

 

[Wildstyle K]

KDM,Super Bass is all over CHR. If some stations in Atlanta aren't playing it then they're not subscribing to the "sea of sameness".

The "sea of sameness" was in reference to the L.A. chr's and rhythmics, not Atl.

 

[Wildstyle K]

I'm sure it has happened... more than once. Maybe it stopped now, but I doubt it because it doesn't seem like they mess around with or change up their recurrents.

Q100 did a major overhaul (currents and recurrents) a couple months ago - as of now, you're not gonna hear any of those songs as recurrents - they're adult-leaning CHR, through and through

Not so sure about that. Just checked, and not much has changed. I still remember a few months ago when there was "an illusion" that they were going back to their more adult lean, but that phase quickly vanished and they kept (went back to) their top 20 middle of the road. Akon "beautiful" is still receiving some evening spins. I think "California love" is part of their midday recurrents along with Mary J Blige and some other things. They're not far from being a full pop chr. Just their limited slots are "holding them back".

 

[Morpheux]

KDM,Super Bass is all over CHR. If some stations in Atlanta aren't playing it then they're not subscribing to the "sea of sameness".

The "sea of sameness" was in reference to the L.A. chr's and rhythmics, not Atl.

But if Atlanta's CHR'S and Rhythmics play songs that are notably missing then there would not be much difference playlist wise from other markets. There are certain songs that I would like to see ATL radio play more as long as it's not at the expense of homegrown flavor.

 

[lovejamminoldies]

Does anyone think the Cumulus CHR's will ever play "Super Bass"?

Also what other rhythmic songs haven't the Cumulus CHR's played before?

Surprised nobody has mentioned the fact that Look At Me Now by Chris Brown/Busta Rhymes/Lil Wayne was avoided by the Cumulus Rhythmics. Hot 102, which is my favorite Rhy/CHR and 102.7 The Vibe in AR never played it? Maybe they added it VERY late, but I don't recall it. The song peaked at #1 on the Rhythmic chart. Sad.

 

[CHRles]

Morpheux, remember this is Cumulus we're talking about. It's about much more than Atlanta.
"Super Bass" is a bona-fide Top 10 CHR smash yet almost none of the Cumulus stations are even ALLOWED to add it and play it.
This is completely different from 102.7 KIIS FM L.A.'s case. That station is owned by Clear Channel, and most CC CHRs are in fact playing One Republic and Hot Chelle Rae. In fact, most Rhythmic leaning CHR/Pop stations, whether we're talking about CC, CBS, or others, are supporting both Pop/Rock records. For example, 99.7 Now in San Francisco, or even 98.5 KLUC Las Vegas, which is on the Rhythmic panel, plays both of these titles.

"Super Bass", on the other hand, is DELIBERATELY being ignored by Cumulus.
How is it that Q-100 and other Cumulus CHRs can already play Lil Wayne's "How To Love" but not "Super Bass"? Or "Lighters" by Eminem and Bruno Mars? Or "She Ain't You" by Chris Brown?

102.7 KIIS FM is much more of a true CHR/Pop station that's customized for its market. Remember, they've had no problem playing "Pumped Up Kicks" (they were early on it), or Coldplay's "Every Teardrop Is A Waterfall".

 

[justpassingthough]

KBIG is spinning both "Good Life" and "Tonight, Tonight". Its our defacto adult CHR. What passes as CHR in Atlanta, counts as Hot AC in LA and what passes as CHR in LA, is only played by the rhythmic and urban stations in Atlanta. It is what is- as they are too clearly different markets in terms of demographics, history, politics, etc.

I hadn't actually heard "Tonight, Tonight" until this past weekend, when I was in Orlando. The CHR stations I could receive (both XL and WFLZ) seemed to be fairly consistent with what we hear on KIIS and KAMP. Orlando is a fairly conservative city in the South, how can it be that Atlanta is so conservative (I'm not speaking politically, I'm speaking culturally) that the CHR stations differ so greatly from somewhere like Orlando, or is this truly just a CC CHR station v. Cumulus CHR debate?

 

[CHRles]

Orlando is not a conservative city (even though a Christian station does really well in the ratings), and the demos are all over the place.
Since the mid 70s Orlando has become a very young market, especially when compared to other FL markets. Much of the population is based on transplants from the Northeast, or Puerto Ricans and Colombians.
XL 106.7 does well with an Adult friendly approach, but its had success in the past when it leaned more on Rhythmic and Dance. In fact, Orlando was home to one of the country's Dance stations, and its Rhythmic station easily outperforms the Urban in town.

Tampa, by comparison is full of transplants from the upper Midwest, native Floridians, and has boatloads of retirees living in the metro area. On paper it should be much more of a "conservative" market yet this is Florida we're talking about. So both its CHR/Pop stations, and its Rhythmic CHRs run edgy liners, and play a lot of hip and hot records.

The only traces of conservatism in this part of Florida you may be able to find out in Ocala or Palatka....


Atlanta is in Georgia, although the mentality of metro Atlantans is vastly different from that of Georgians from other parts of the state. It's more of a suburban and big city mentality. I mean, we are after all talking about one of the most populated corners of America. Real hardcore conservative Americans are usually found in outlying, rural parts of the country.
There's also a wild side to Atlanta, a very tolerant and liberal one, and the capacity to accept people from all walks of life. That's why so many people in the area are not originally from Georgia, or from the South for that matter. Look around you, look at the faces you'll see as you pass people by in Atlanta, Smyrna, Dunwoody, Roswell, Marietta, or even all the way up in Gainesville. Compare that with the population of Macon, Augusta or Columbus where you'll mainly find people of German, Irish, and Scottish ancestry, or Southern blacks. Yes, even many of the blacks in Atlanta are transplants from other parts of the country.

There's a lot of wealth concentrated in northern Georgia and a good quality of life. Also notice all the projects taking place in Midtown (the Midtown Mile project), Buckhead (the Streets of Buckhead project), and other parts actually make it much more urban and lively than either Orlando and Tampa in many regards.

While Atlanta is more conservative than Miami or Denver, is it really anymore conservative than Cincinnati? Dallas? Raleigh?

 

[carolinaradio]

I consider Greenville, SC "very conservative" and our CHR plays Super Bass a LOT (way more than the LMFAO track, which I rarely hear). I haven't looked at the spin counts, but they are really on it. They also play The Show Goes On, Look At Me Now, and How To Love frequently.

 

[Morpheux]

So I have to ask why is Cumulus ignoring Super Bass? I'm not in commercial radio so it took me a while but now I 'm starting to read between the lines with this thread.

 

[The Outsider]

So I have to ask why is Cumulus ignoring Super Bass? I'm not in commercial radio so it took me a while but now I 'm starting to read between the lines with this thread.

Maybe Young Money isn't paying that cash money to the Atlanta headquarters? pun intended.