• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

DALLAS *AND* FT. WORTH

jeffdfw said:
By that same logic the Dallas Morning News daily circulation has now dropped to just over 335,000 and the Dallas side holds roughly 4 million people.
Click to expand...
Which, along with their demographics is why the newspaper is in trouble. KRLD's audience is overhwlmingly 55+. Be interesting to see what the average age of a DMN subscriber is.
 
Really is it a bad thing to have the "older"people listen to your station.. read your newspaper? We have salaries not allowances and we buy stuff. But, keep hoping for 18-25s who need stuff.
 
sexyback said:
Really is it a bad thing to have the "older"people listen to your station.. read your newspaper?
Click to expand...

Most ad agency accounts do not buy 55+, and while there is more print targeted at seniors, there is essentially no radio revenue at that level for older listeners. Stations that are purely 55+ have to get local, direct accounts... which have a set of issues ranging from lower rates to a more difficult collection situation. It can be done, but it's harder in the large markets where most business is transactional.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom