landtuna said:
The PD had an interesting answer - from a radio business perspective - but still didn't really answer the question "What is Classic Rock?".
The honest and simple answer, as Jim Owen said, is that there is no real specific definition. Everybody has their own ideas which may vary from person to person, station to station, and market to market. It is an answer from a "radio business perspective", but it's explaining what classic rock is for the specific station itself.
landtuna said:
Owen says that songs enter and exit the definition based upon the relative age of the listener. While this may have to be true for a station to survive financially it isn't the definition of "classic". Classics, by definition, do not change. Once they attain that status (usually by common or professional acclamation) they remain in classic status forever.
I'm sure research shows that this is the way to go, too.
For radio and the format, nobody should really wholeheartedly go by one definition from a Dictionary. Even the word "classic", has several definitions that could be incorporated into the "classic" rock format.
1.
a creation of the highest excellence
- Santana could have come out with a hit song in 1999, #1 on US charts, and #3 in the UK. For many,
the song is considered to be excellently mastered. This song does exist, and that's where you get
KSLX playing "Smooth". Think about this definition, and think from a business perspective that this
song is more familiar to a larger group of people, as people age. Personally, I don't see too many
cases of this in KSLX's playlist, but this could be the best reason why "Smooth" is getting played.
2.
an artistic work of lasting worth
- This is more of what we all think of. In this definition of "classic", pertaining to rock, it would of course
include some of the greatest rock 'n' roll hits from the 60's, 70's, and evermore nowadays, include the
80's. Not everything from the 60's can stay, however, or it's at least up to the program director or
music director. Whatever they feel works best for the market or what research tells them.
landtuna said:
For example:
"Casablanca" is considered a movie classic by both fans and people within the industry. It has been for 50 years and probably will never fall out of that category. The Ford Model T is also considered a classic going on 100 years now and will also never fall out even if automobiles disappear completely. People of any age can appreciate these two examples even if they are too young to have actually lived through the period.
I agree with you! But then again, I think of it like this: I believe radio is different. People can choose to watch hours of a movie, where it's your main focus, and you're watching the plot and settings of the story.
In radio, you only have seconds to get a listener's attention and keep them on the station. And that's where you keep the "classics" of definition 2, as well as spice up and incorporate a little of definition 1 "classics".