E
elvez
Guest
sounds like they are back to the old format.
radiosaur said:Yep.
If FM 100 continues the slide, then Entercom has a decision. Stay with the format and try to regain what they've lost to Q 107, or flip it? If they flip it, countering Citadel's KIX is logical and Entercom has already proven what it thinks of FM 100's heritage..therefore, Wolf 99.7
Question is, which would ultimately be more profitable? And / or less expensive?
sjs1959 said:radiosaur said:Yep.
If FM 100 continues the slide, then Entercom has a decision. Stay with the format and try to regain what they've lost to Q 107, or flip it? If they flip it, countering Citadel's KIX is logical and Entercom has already proven what it thinks of FM 100's heritage..therefore, Wolf 99.7
Question is, which would ultimately be more profitable? And / or less expensive?
While yes, SOMEONE should be countering KIX, will they be able to knock off enough listeners to justify it?
Also, by blowing up 100 and acknowledging that Q107.5 owns the younger demo, do you not drive the middle of the female 25-54 demo to Kim, HELPING Citadel in the process?. 100 needs to move to the 25-44 female demo, IMO.
Am I crazy? (wait, don't answer that!) what do you think?