KeithE4 said:Mark said:WLFI was an early station from the 50s. Like most of these markets, locals and politicians wanted to make sure they got a TV station. WLFI was owned by the same people who had stations in Bloomington, IN and Fort Wayne. Add to that Northern Indiana was certain to be a UHF island(s) and you wanted coverage.
In this case with Bloomington farther south of Indy, I'm thinking they wanted some coverage on the northern end of the market, the station owners, that is.
Bloomington has always been considered part of the Indy TV market. Even going back to when WTTV was on Channel 10, that channel was actually allocated to Indy in the late '40s. And WFAM-TV was never a satellite of WTTV, but they did carry some of Channel 4's local programming, notably kids shows and IU/Purdue basketball.
DMAs suffer from huge population shifts, especially out West. You see the East Coast having too many, and the Western half is still pretty isolated. But San Diego for instance was only allotted two VHFs. Los Angeles was allotted SEVEN COMMERCIAL VHFs. That wouldn't have happened if San Diego was a major city back them. Same for San Jose.
San Diego also had Tijuana and its allocations to deal with.
If you look in the Midwest you have a lot of mid sized towns, that are too small for more than one station and are too far apart to be combined. Look at Champaign-Springfield, IL market. It's too spread out and the networks need two channels each to cover it. It should be two markets.
Lafayette is also home to about 40,000 college students and an additional 5,000+ teachers.
They probably thought at one time Lafayette could be big enough to support at least two networks, NBC and CBS.
Lafayette has never had more than one commercial allocation, although WFAM-TV carried both CBS and NBC early-on.
Part of the reason WFAM/WLFI was able to stay on the air with a CBS affiliation is that, until the '80s (?) WISH-TV transmitted from the southeast side of Indy, rather than the NW side where they are now, and where WFBM/WRTV and WLWI/WTHR always were. WISH wasn't viewable in Lafayette without a good antenna or cable.
Exactly the company owned stations in Bloomington and that was too far south of Indy, so it made sense to own a station north of Indy. At that point, network affiliation wasn't an issue as much as getting income. Just because they have not had an additional allocation doesn't mean they couldn't have gotten another. Channels were not as static back then. If you look at allocations, you can see it might have been possible to combine other markets by moving transmitters.
For instance, you could conceivably move Champaign / Danville further south and get Terra Haute is only 61 miles as the crow files. It's 71 miles from Champaign to Springfield, which is in the same DMA.