But nationwide, almost everywhere, stations more like WSFR and WQMF (classic rock stations, no currents/recurrents) almost always outperform current rock, active rock and alternative stations. There are a few exceptions, of course, but we've been in an age of specialization for years. Rock's (mainstream-current)
biggest problem is new music availability- GOOD, new music and a decent amount of it and your list proves there isn't much new stuff that's actually worthy of mixing with solid classic rock. Don't blame the big radio companies- blame the RECORD companies, who always put radio at their mercy.
[/quote]
Yeah, but again we're a mainstream rock station. The number of "new" songs in our playlist isn't lower than it would be if not for better stuff to play. This is the ratio our product would have regardless of what's available. "Classic rock and the best new rock" is what we claim, and its what we deliver! The other rock station down here claims to be "classic rock" and they are solidly below us every book. They even throw in some currents to chase us. Sure "big box" classic rock stations do better...there are more 30 and 40 and 50 somethings that listen to rock radio than there are teens and 20 somethings...They are a generation who have never NOT known portable, easily programmable sources they can tailor to their own tastes. When I was growing up (I just turned 35 Monday) cassettes were cumbersome, CDs were a luzury and not writable, and no one had heard of MP3s. Radio isn't primary to the generation after mine. But when I was growing up on Uncle Ron and Duke etc, QMF looked more like what we do now. They didn't go exclusively classic untill CC came along and shoved them into a cookie-cutter! QMF is a shadow of its former self, and it makes me sad.
[/quote]
Yeah, yeah, yeah. Y-A-W-N. Please name a radio station that's exactly like it was 25 years ago and has been on top the whole time.